Demographic Research – Local, National, Traditional, Social Media

Demographic ResearchDemographic research is a confusing topic for beginners. How to you know how to learn more about your target audience “demographics” and related targeted research?  There are many different approaches to demographics research, especially if you consider the emerging audiences in social media.  Your demographic research strategy will depend on the type of audiences you want to research. You may benefit from big data resources, the census, existing reports from your local Chamber of Commerce or special research group, and/or you may do your own research or surveys. Demographic studies can focus on local microgroups or big national census data.  You goal is to “know your audiences”, which vary with each different marketing strategy.

SURVEY THESE DEMOGRAPHIC RESEARCH SAMPLES :

A sample “downtown study” city demographic strategy
http://fyi.uwex.edu/downtown-market-analysis/understanding-the-market/demographics-and-lifestyle-analysis/

SBDA/SBA Tips and Resource
FREE custom demo research reports via SBA
http://www.sbdcnet.org/industry-links/demographics-links

Max Planck Institute for Demographic Research
http://www.demogr.mpg.de/en/

Sample of Social Media Demographics Report
http://www.businessinsider.com/2014-social-media-demographics-update-2014-9

For Dummies book:
http://www.dummies.com/how-to/content/how-to-research-your-businesss-market-cultural-dem.html
Sample demographic study: local segmented stats that only concern racial data in Chicago:
http://www.huffingtonpost.com/2013/01/29/chicago-racial-demographi_n_2575921.html

SAMPLE DEMOGRAPHIC RESEARCH PULLED FROM BIG DATA/CENSUS:

Demographics Research big Data Image

SAMPLE DEMOGRAPHIC RESEARCH PULLED FROM LOCAL SOURCE (OUT OF NATIONAL CENSUS):

Demographic Reseach Local Chicago Racial Sample

DEMOGRAPHIC RESEARCH TOOL – VIDEO

The simple internet interface allows users generate maps and reporting to illustrate, analyze, and comprehend demographic and social change. In addition to its massive data resources, Social Explorer offers features and tools to meet the needs of demography users and marketers who need demographics tools. Research libraries, classes, government agencies, companies and major newspapers, just to name a few, are some of the sources Social Explorer expands public access to demographics research data.