eMarketer Daily Blog Feed

emarketer daily blog feed

 

 

The eMarketer Daily blog feed informs business of enterprise level marketing research, data and digital marketing trends and tools. This is the “retail” blog feed of articles about many topics for the enterprise eMarketer daily, they also have several other subtopics topics on their own site. This page is served using the Hungry Feed Wordpress plugin, pulling articles from the “articles” feed of the eMarketer website.


 

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eMarketer Articles and Newsroom Posts

Internet, Business & Ecommerce Statistics: Email Marketing & Online Market Research

In the latest episode of eMarketer's "Behind the Numbers" podcast, we consider the state of pay TV, changing viewing behaviors, and implications for marketers.
Posted: September 21, 2017, 4:01 am
A scan of new data from around the world
Posted: September 21, 2017, 4:01 am
Snapchat has not made much headway as a platform of choice among influencers, according to one study. But the company’s recent moves may increase its appeal to these taste-makers.
Posted: September 21, 2017, 4:01 am
It’s no longer news to say that Google and Facebook dominate the US digital ad market. But this year that supremacy is exceeding expectations, according to eMarketer’s latest digital ad spending forecast.
Posted: September 21, 2017, 4:01 am
eMarketer estimates that nearly 64% of all UK ad spending will be devoted to digital media this year, whereas only about half of UK adults’ daily time with media will involve digital. That balance will continue to shift toward digital expenditures through 2019.
Posted: September 20, 2017, 4:01 am
For more than half of ad tech buyers, the ability to use their own data to power analytics is a key reason for investment in the technology. But implementing technology remains a problem.
Posted: September 20, 2017, 4:01 am
Small businesses rely heavily on social media for marketing, likely due to low costs and the ability to connect directly with customers.
Posted: September 20, 2017, 4:01 am
Dustin Engel, head of analytics and data activation at PMG, discusses whether agencies can fill key technology gaps for brands.
Posted: September 20, 2017, 4:01 am
A scan of new data from around the world
Posted: September 20, 2017, 4:01 am
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Lauren Fisher discusses attribution—and why so few marketers are truly able to track the effect of their messaging across multiple channels.
Posted: September 20, 2017, 4:01 am
<p>Google and Facebook forecast to garner more than half of all digital ad investment through 2019 London, UK (18 September 2017) — Google and Facebook will continue to dominate the digital advertising [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/digital-duopoly-remain-dominant-uk-ad-race/">Digital Duopoly to Remain Dominant in UK Ad Race</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>
Posted: September 18, 2017, 4:01 am
<p>By 2021, pay TV audience will shrink nearly 10% New York, NY (September 13, 2017) &#8212; eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/emarketer-lowers-us-tv-ad-spend-estimate-cord-cutting-accelerates/">eMarketer Lowers US TV Ad Spend Estimate as Cord-Cutting Accelerates</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>
Posted: September 13, 2017, 4:01 am
<p>BAT companies, fueled by mobile activity, continue to dominate the marketplace London, UK (13 September 2017) — In 2017, for the first time, smartphones will be the preferred method to [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/digital-video-ad-spend-overtake-tv-china-2021/">Digital Video Ad Spend to Overtake TV in China by 2021</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>
Posted: September 13, 2017, 4:01 am
<p>London, UK (12 September 2017) — In 2017, for the first time, smartphones will be the preferred method to access the internet among adults in the UK, according to eMarketer’s latest [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/507253/">Smartphones Use in the UK to Reach New Milestone</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>
Posted: September 12, 2017, 4:01 am
<p>London, UK (30 August 2017) — The UK&#8217;s largest industry sector for digital ad spending—retail—will drive the country&#8217;s overall digital ad spending gains through 2018, according to eMarketer&#8217;s first ever [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/retail-drive-uk-digital-ad-spend-2018/">Retail to Drive UK Digital Ad Spend Through 2018</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>
Posted: August 30, 2017, 4:01 am
<p>Usage among 12-17-year-olds will decline for first time; Snapchat beats rivals in key age groups New York, NY (August 22, 2017) &#8212; In its latest forecast on US internet and [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/facebook-losing-appeal-among-teens-tweens/">Facebook Losing Its Appeal Among Teens &#038; Tweens</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>
Posted: August 22, 2017, 4:01 am
<p>Will grow 33% from 2016 London, UK (2 August 2017) — Digital travel sales in India will total $22.52 billion in 2017, up 33.0% over the previous year, according to [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/indias-digital-travel-sales-top-225-billion-year/">India&#8217;s Digital Travel Sales Will Top $22.5 Billion This Year</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>
Posted: August 2, 2017, 4:01 am
<p>Nearly 85% of smartphone users in the country will access the platform this year London, UK (July 27, 2017) — A new forecast from eMarketer projects KakaoTalk users in South [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/kakaotalk-users-will-reach-31-million-south-korea/">KakaoTalk Users Will Reach 31 Million in South Korea</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>
Posted: July 27, 2017, 4:01 am
<p>Chromecast falls to second; Apple still 4th New York, NY (July 26, 2017) &#8212; The use of connected TV devices continues on a sharp upward path, with another year of [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/roku-captures-25-streaming-device-users/">Roku Captures Nearly 25% of Streaming Device Users</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>
Posted: July 26, 2017, 4:01 am
<p>Nearly half of internet users in Japan will access the messaging app platform London, UK (July 25, 2017) — Messaging service Line will total 50.2 million individuals in Japan this [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/line-will-top-50-million-users-japan-year/">Line Will Top 50 Million Users in Japan This Year</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>
Posted: July 25, 2017, 4:01 am