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Advertisers are starting to invest more in finding quality users for their apps – those who will either make purchases or engage with the app long enough to consume ads.

Ninety percent of Facebook’s active daily users access Facebook through mobile, making it an ideal platform to capture new app users.

Mobile POS solutions can prevent losing a sale by providing endless-aisle capability.

There is a common misconception that millennials have abandoned traditional television in favor of video streaming, social media and other Web-based activities via mobile devices.

Did you know, your current customers are the quickest way for you capture new customers?

This week on The IMPACT Show, Bob and Nick took to Facebook Live to share our tips for turning your customers into even more, and also talk INBOUND17, agile marketing, and how you can get a free IMPACT Show t-shirt!

Before I explain what a content style guide is, and how to create one, I need to vent a little bit. When most people look at the internet, they see opportunity.

I, on the other hand, often feel like I’m looking out over an unending hellscape of wasted potential.

Like a mother, I’m not angry; I’m just disappointed. As if the internet were my second, lesser child who means well… but also still lives in my basement and spends most of their time online, trolling people on message boards about who shot first -- Han Solo or Greedo.

Okay, first of all, it was Han.

About three years ago, IMPACT was at a crossroads.

Morale was low, clients were leaving us, and even more disheartening, so were team members in droves.

At one point, we lost someone about every two weeks. Looking at the grim horizon, we never would’ve imagined that, today, we would be named one of Fortune’s Top 25 SMB Workplaces in the New York area.

Developing competitive sales skills focuses heavily on being able to perform under pressure, in any type of situation or environment.

Sales professionals who possess competitive sales skills are like professional athletes. They have confidence in their own abilities and fear their equally-skilled competitors, who may be better performers under pressure.

Confidence -- born from focus, attention, and ongoing skill development -- is the chief ingredient for success, no matter what industry you are in.

So, whether you’re training yourself or your team, it can be challenging to determine specific areas of development that are important to focus on.

It's wedding season and along with cake and a caterer, one of the essential items any modern couple must secure is a hashtag. 

Today, unique hashtags allow event guests to collaborate and easily share their favorite memories across social media. It's like a living, breathing wedding album that you can access anytime, anywhere with an internet connection. 

As a marketer, I can't help but see these and think, "What an effective social media campaign" -- Why do brands big and small struggle to do the same?

If you haven’t heard yet, video is taking over the marketing landscape (*gasp!*).

Companies of all sizes are taking the hint and starting to produce videos in-house, even if they don’t have professional production teams.

It can be intimidating to start implementing video into your marketing strategies, but don’t worry - there are many ways you can do it, and you don’t have to be a professional videographer either!

Competition is everything when it comes to managing and growing your business.

You want to be bigger, better, and more attractive than the company who’s doing the same thing as you, right? I mean, that’s the big picture, but, in the words of Gary V - “You really should focus on putting yourself out of business instead of worrying about what your competition is doing.”

Which leads me to SMS marketing (text message marketing) and why it’s a must.

There are few communication methods with the ability to so perfectly describe your mood, situation, and even internal monologue as the GIF does.

From memes to promotional messages and social media, GIFs are infiltrating our daily personal and professional conversations, and as a marketer, you should be taking advantage.

It only takes seconds -- no joke.

Let’s face it, when your job is to be creative all the time, it’s easy to fall into a slump.

The tasks you once saw as new and exciting, have now become just another part of your routine. You’ve lost the spark you once had, the flame has dwindled, you’ve lost the twinkle in your eye...

Okay, maybe it’s not that dramatic. Maybe you’re just plain not feeling creative today.

Creative slumps happen to the best of us. That’s why I think it’s so important to not just work hard, but to take some time out, relax, and remember why you’re a Creative to begin with.

Content marketing is not for the faint of heart!

This week on The IMPACT Show, Bob and Nick took to Facebook Live to share our Content Marketing Playbook for Success and also talk Net Neutrality, LinkedIn videos, and how you can get a free IMPACT Show t-shirt!