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Advertisers are starting to invest more in finding quality users for their apps – those who will either make purchases or engage with the app long enough to consume ads.

Ninety percent of Facebook’s active daily users access Facebook through mobile, making it an ideal platform to capture new app users.

Mobile POS solutions can prevent losing a sale by providing endless-aisle capability.

There is a common misconception that millennials have abandoned traditional television in favor of video streaming, social media and other Web-based activities via mobile devices.

How great would it be if every single one of your first-time customers kept coming back for more?

Wouldn't it be even better if they loved your company so much that they told all of their friends about you?

Every time I talk about live-streaming, whether it be with my coworkers, clients, or even friends, I always hear one of these four excuses:

I don’t have the right equipment to make it look professional

I’m not interesting or what I’m talking about isn’t interesting

I’ve never live streamed before so it would be a disaster

But it’s live, I’m not prepared!

I hate hearing those responses!

Between Facebook and Instagram, live streaming has become such a big thing not only in everyday live, but in the world of marketing, it can’t be ignored. Instead of making excuses or being afraid of the live stream movement, take a few minutes to get familiar with it and you’ll realize it’s not so bad. .

In this week's episode of The IMPACT Show, Nick and I talk about Inbound.org going away, being a marketing team of one, the importance of nailing timing in your marketing, and a whole lot more.

We’ve all been preaching it for years -- create quality content to attract and engage site visitors, but what happens when everyone is doing the same thing? (Which they are.)

At this point, most businesses know they need to create quality content, causing the internet to become beyond saturated with articles, guides, site pages, etc.

With all the content out there, fewer pieces are having an impact and fewer people are actually engaging with it. In fact, 50% of article content gets 8 shares or less. What’s worse is 3 out 4 of those articles will receive zero referring domain links -- zero.

Before I read Never Lose a Customer Again by Joey Coleman (which debuted at #2 on Wall Street Journal’s Best Sellers’ List), when someone asked me to explain my role at IMPACT, I had a hard time articulating it.

“I live my life a 1/4 mile at a time” -Dominic Toretto 

via GIPHY

Some of you may recognize this quote from, The Fast & The Furious. Some of you may not.

Quoted by car enthusiasts everywhere, the quote was actually a true statement for my career at one point.

Having worked closely with a professional drag racing team for a five years, I did literally hang on every pass down the drag strip. (Which is the aforementioned 1/4 “quarter” mile.)

It’s that time of year again; when we clean out the old to plan and make room for the new.

“Spring is the time of plans and projects.” –Leo Tolstoy

This applies to a variety of things in your personal life like clearing out your closets, renovating an area of your home, or planting new seeds in your garden.

You all know her.

She's the perfect mom. The perfect wife. She looks gracious on the treadmill and never ever sweats. She shows up to meetings perfectly prepared and everything she says is witty, smart -- and it's just nauseating.

So with the internet being the best  it’s ever been, the ability to effectively communicate determines which businesses limp along and which become the thought leaders in an industry.

After all, we live in a time where strategy, positioning, and messaging are almost more important than the very product or service you offer.

Dollar Shave Club is the best example of this we’ve probably seen in recent. It was not the first company to sell razors, and they are not the best razors in the world -- but the company is worth billions of dollars and people love it. So, what gives?

Marcella is off this week, so I invited Kathleen Booth -- IMPACT's VP of Marketing and the host of our Inbound Success Podcast (check it out!) -- to join me once again.

ToTheWeb.com's Rosemary Brisco was arguing with some clients about whether subdomains or subfolders are superior for SEO ranking.

Her clients were somewhat knowledgeable about SEO and heard some alarming things about the 'subdomain vs. subfolder debate' -- which has become an even more important one in 2018’s technical SEO environment.

Looking for an easy way to get more mileage out of your marketing content? Try content repurposing.

In this week's episode of The Inbound Success Podcast, AIIM VP of Marketing Tony Paille shares how his approach to repurposing the content that the organization is creating has enabled AIIM's small marketing team to dramatically grow visits and leads - all while saving time and effort. 

If you keep up with the latest gossip, it’s not uncommon to see controversy surrounding social networks or apps, and, as we’re all quickly learning in the digital space, Snapchat is no exception.

Some mishaps have been widely reported on, especially when big name celebrities such as Rihanna or Kylie Jenner have been involved, but if you ask any marketer, they’ll likely point out a few other issues.

That’s right - I’m talking about the inherent design and experience flaws with the platform.

I have a confession to make: I have a problem with Retail Therapy.

Sometimes, I get happy or sad (or even just bored) and want to buy something. Clothes, food, anything.

I know, it’s terrible, but I take solace in the fact that I'm not alone.

People are emotional creatures. When it comes to shopping, our emotions and mental states can change drastically as we go from Awareness to Consideration and ultimately, Decision Making.

As any great inbound marketer, it’s our job to know and understand these emotional states and align our strategies to give consumers what they need during them to feel comfortable making a purchase.

Although we celebrated the great holiday of Festivus almost four months ago, I have one last minute grievance I’d really like to air.

I’ve officially run out of patience for articles that declare “[Insert Year Here] is the Year of Mobile Design” or mention mobile-friendly design as a “top trend” for the year.

In this week's episode of The IMPACT Show, Nick and I talk about lessons learned on how to prepare for a great webinar, how vulnerability builds trust, how leadership and culture go hand in hand, and more!

A long time ago, in a galaxy far, far away, I was a content strategist at IMPACT who served two masters. I worked with our client services team to help optimize processes, and I supported the brand team (IMPACT’s in-house marketing department).

Then, I got a virtual knock on my door.

“Liz, you’ve been killing it with what you’ve been doing for us so far, but we need you to go be a content strategist and marketer for the sales team,” the IMPACT leadership team told me. “We have big goals and big projects that require your help.”

Because I strive to be a team player who understands that, sometimes, you’ll need to pull up your big girl pants and do the job that’s needed, I said yes. I was on-board and ready to do the work.

On the inside, however, I was mentally kicking rocks, like a poutier, whinier version of Charlie Brown.

In this episode of the Hubcast, we talk GDPR and who is it is important for or not, possible HubSpot and HubSpot messages integration, and much more.

This episode is brought to you by YipYip.

In the second of two Congressional hearings this week, Mark Zuckerberg, Co-founder, Chairman, and CEO of Facebook, was questioned for a heavy five hours by members of the House, yesterday.

Once again, lawmakers took their four-minute windows to criticize, yet also praise, the company Zuckerberg created and its efforts to regulate the content & data shared on its platform.

Although, not as prominent in Wednesday’s hearing, Cambridge Analytica was still brought up as a topic of discussion or an example in some of the House members questions.

House members instead presented other concerns surrounding privacy, data ownership, and GDPR and freedom of speech -- things all digital marketers and tech companies should keep in mind.

Having kids isn't usually something we really start doing until after we're married. It seems like today most of us put our careers and education first.

We plan our future around our career paths, retirement, when we will buy our first house, a new car -- but, we don't talk about planning for a family. 

That's what we want to change with today's episode of MarketHer. 

My time with IMPACT has been spent building a team of pretty remarkable people.

I first joined the company in August of 2016 as the Strategist on a POD - aka what we call teams here.

We’ve talked about change before in the big, global, life-quaking kind of way. Switching careers. Going to a new company. Starting a family. Moving.

But today, we’re going to address a different kind of change that's specific to the workplace.

Where you’re not moving, changing your life, or pivoting your career by choice. Instead, you’re going about your business one day at work, and suddenly change starts happening to you and around you -- without warning.

When people come to your website, oftentimes the first page they land on and see is your homepage.

With 63% of marketers saying generating leads is one of their top challenges, you most definitely want to capitalize on this, one of the highest viewed pages of your site.

Trying to determine what to include on the page can be overwhelming though. What should it say? What kind of features should it include?

Conversational marketing company Drift entered the crowded MarTech space and quickly garnered a lot of buzz .

In the last year, the company has grown from 25 people to 100, opened a new office in San Francisco, and increased revenue by more than 10x.

In this week's episode of The Inbound Success Podcast, Drift VP of Marketing, Dave Gerhardt shares why brand is the company's key differentiator and how leading with brand has fueled its growth. 

Technological innovation presents new challenges in any industry and advances in artificial intelligence and content marketing are no different.

Self-teaching algorithms have made search engine optimization (SEO) more abstract and difficult to master, which means it can feel harder to rank, attract an audience, and ultimately, gain customers with content marketing.

As the outward face of the company, a customer service representative (CSR) is one of the most important players on your sales team.

If those on the frontlines have poor judgement when it comes to working with the people that perform end-purchasing, even the most stellar business plan or innovative product can be undone.

Anyone who works with customers knows a single negative interaction with a client can overshadow the effects of even dozens of positive ones.

SO -- Have you heard about that awesome new lead gen tactic?

Ok, I’ve got nothing right now, but I bet I got your attention.

Word-of-mouth marketing (WOM) is a powerful asset in our line of work. It not only piques people’s interest, but as the name implies, it gets people talking.

About 62% of consumers search online for reviews and information before purchasing a product and a whopping 90% believe brand recommendations from friends.

In this week's episode of The IMPACT Show, Nick and I talk about IMPACT's All Hands, conversational marketing, prioritization and passion, PAX East, and more!

Processes. We love to hate them, but even the best of us will have to admit, they are totally necessary.

Truth be told, most of us figure that out the hard way, but we aren’t here to talk about why processes are important. We’re here to talk about identifying when it’s time to overhaul your existing processes.

I’ve had the pleasure of “providing myself with an opportunity for growth,” (a.k.a: totally screwing up and falling flat on my face) when it comes to building sustainable website processes that benefit both my internal teammates and my clients.

Hey! You there. It’s me, that little box on the corner of your screen.

Do you have a question? Can I help? Do you want to live chat with me? What better way to help you out than with live chat?

How companies have handled customer communication is always changing, as technology improves and consumers’ expectations become increasingly demanding.

In this episode of the Hubcast, we cover INBOUND dreams, inbound Services, HubSpot CRM Updates, and so much more.

We even talk about some possible INBOUND 2018 speakers. Check it out!

This episode of the Hubcast is brought to you by Yip Yip.

Giving and receiving feedback -- when it comes to growing personally and professionally (and helping others do the same), there are few skills more vital to success.

It’s also one of the most difficult things to do.

Have you ever read a book, listened to an interview, or a watched a video that spoke so directly to your life that it was almost scary?

It happened to me this weekend and I can't wait to share more about with you!

Despite being a HubSpot partner agency, we often deal with quite a bit of WordPress websites.

Whether it is migrating an entire site to or from WordPress, simply moving over the blog and landing pages, or even developing a new site for a company, our team has seen a lot.

Like every website platform, there are the pros and cons to working on WordPress in various areas that often get overlooked; Areas that can get a little technical, however, can also be key to the success of your website.

This is going to be an emotionally honest episode, because I went into it feeling both motivated and excited, but also somewhat defeated. 

On the one hand, it's the start of a new quarter. And during our team meeting yesterday, we talked about new objectives, new processes, and all of those great “turning over a new leaf” feelings. The kind of stuff that makes you feel refreshed and ready to take on the world.

On the other hand, the end of last quarter, which concluded last Friday, ended in… well, failure. Quite a bit of it. And I was still emotionally licking my wounds.

Let me start by painting a picture for you; You have your coffee, quiet music playing, you're nice and cozy and ready to start writing.

And then it happens...

The blinking cursor starts to taunt you and absolutely nothing is moving from your brain to your fingertips.

Your screen is blank, your mind is too. You've officially hit writer's block.

Many inbound marketers shy away from leading with product-centric content and customer success stories fearing that they will miss opportunities to capture top-of-the funnel leads. The team at Bedrock Data has seen great results doing precisely the opposite. 

In this week's episode of The Inbound Success Podcast, Bedrock Data VP of Marketing Zak Pines shares how the company's approach of creating content focused on product use cases and regularly publishing customer stories has fueled traffic while increasing the volume of qualified leads.

I think we are all well-aware that Google, Facebook and every other service we use on the internet is collecting data on us.

At this point, it should come as no surprise to anyone, but nevertheless, I’m always incredibly surprised to see how people react when they are confronted with the scale and scope of the data that is housed and collected by some of our favorite internet giants.

(Think the recent news surrounding Facebook and Cambridge Analytica and Google.)

I guess I sometimes forget that I perhaps have a different perspective on this than the average person. 

Google, the 800-pound SEO gorilla in the room, is always rolling out new features, structures, and changes to the algorithms that power is search engine.

These changes happen pretty often and we aren’t always told about all of them.

That makes it hard for a marketer to get up to speed on what’s changing, how it affects them, and how they need to adapt their strategies in order to continue to be successful, but there are some trends that are so large, they transcend any changes at the micro level that Google may make.

In this week's episode of The IMPACT Show, Nick and I talk about our time together at IMPACT HQ, all these live broadcasts we've got going on and how we do it, what's goin in in Elite, and so much more.

We went live at our NEW time this week on Friday at 11:00AM ET. Next week we will actually be live on Friday at 12:45PM ET (yes, different again) so mark your calendars and let us know what you think of the new day and times. 

At this point in 2018, nearly every website has some sort of case study or customer testimonial (and they should).

With the addition of some helpful plugins, we’ve even got the ability to automatically pull in reviews from sites like Angie’s List, Facebook, Tripadvisor, among others without lifting a finger.

But here’s the issue…

Google is always iterating on its core products on the Android platform, and oftentimes, it does so without even notifying users.

In this episode of the Hubcast, we cover a ton of amazing HubSpot goodness -- multiple teams, the Reports add-on, and Academy certifications, just to name a few.

This episode is brought to you by YipYip.

This is the first post in a series about pillar content best practices.

I was first introduced to the concept of pillar content many moons ago, when Kathleen told Jessie-Lee and myself that we were going to make one about web design. 

At the time, I didn't really understand the concept of pillar content. All I knew was that, even though I was a passionate content creator, the idea of creating some 12,000+ word monolith that had no guarantee of success sounded painful. 

We all recently read an article titled: Four Things Successful Women In Marketing Do.

We decided to review this article on our episode and break down what those four things mean to us and how we've been able to implement those into our everyday lives. 

On May 25, an overhaul of EU Consumer Data protections dubbed the GDPR (General Data Protection Regulation) is going into effect.

Adopted by the European Parliament and Council in April of 2016 after four years of debate, the new protections expand existing data privacy laws and significantly increase fines for malfeasance.

While GDPR undoubtedly holds ramifications, the response from marketers and businesses is mixed.

Last week, we announced the bittersweet news that Jessie-Lee was leaving the Creator's Block podcast to take on her new role as co-host of the IMPACT Website Throwdown. 

That's why we decided to dedicate this week's episode to the concept of change. More specifically, those moments where we need to make big choices -- tough choices -- that facilitate professional growth.

Every day, my inbox is flooded with messages and blog articles proposing the many things leaders should be doing to become even better leaders.

Some of these titles might look familiar to you...

If you could use only one inbound marketing tactic to generate increased visitor traffic, leads and customers, this inbound marketing pro says it should be original research.

In this week's episode of The Inbound Success Podcast, Orbit Media Co-Founder and CMO Andy Crestodina shares his takeaways from 3+ years of creating and publishing original research, along with actionable tips that other marketers - like you - can use to create research of your own.

Learn how his annual blogging survey has dramatically increased the number of backlinks to the Orbit Media site, generated incredible buzz on social media, and raised the company's visibility with its audience.

Cambridge Analytica, a data and analytics firm focused on political communication, has been accused of harvesting data from millions of Facebook profiles that was then used to specifically target and influence people on social media during the 2016 Presidential election.