Impact Inbound Marketing Blog Feed

Impact Marketing Blog Feed


Impact Inbound Marketing Blog Feed: Impact Marketing Branding and Marketing was named best inbound marketing by HubspotWe post every new article here so you can learn the latest news and ideas from leaders in the Internet marketing industry. This Impact Inbound Marketing Blog Feed gives you great tips about “content” that can work on you website and social media networks to boost your traffic and strengthen your brand. Learn about content such as infographics, images, videos, stories, call-to-action ideas and design. And you can start to understand the code behind your content elements that matter such as HTML, tags, categories, inbound and outbound links and so much more.

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IMPACT Inbound Marketing Blog - Find all the information you need regarding lead generation, SEO, social media marketing, and more!

Throughout our Facebook communities, both MarketHer and IMPACT Elite, we've met countless leaders in small businesses that share the same interests, read the same books, and strive toward becoming a positive impact in their communities - including ourselves!

With this in mind, we thought it'd be helpful to bring some outside perspective to our show in this Small Business Leadership Lessons series so we can all see positive examples and learn from each other.

Posted: March 21, 2018, 8:21 pm

Sales and marketing are becoming synonymous and discussed in tandem more and more.

People are finally catching on to the idea that these two seemingly divergent departments actually have a lot to offer one another (although we’ve been telling you this for a while)!

To help support our argument even more, consider these statistics:

Author: Steve Bookbinder
Posted: March 21, 2018, 11:30 am

It's always exciting (and bittersweet) to say goodbye when someone moves onto a new adventure, but that's exactly what we're doing today. 

While next week's episode will be her last official episode as a co-host of the Creator's Block Podcast, Marcella and I are so happy to announce that Jessie-Lee will be leaving Creator's Block to become the new co-host of the IMPACT Website Throwdown

In honor of the fact that Jessie-Lee's debut on the Website Throwdown is going down today, Tuesday, March 20 at 2 p.m. Eastern -- with special guest Zak Pines, VP of Marketing at Bedrock Data -- this week we reflect on our three favorite episodes. 

We'll miss you Jessie-Lee! 

Posted: March 20, 2018, 3:30 pm

Something very interesting happened in the search marketing space this past month and it most certainly caught my eye.

Google was hit with a $209 million lawsuit from Edible Arrangements for allegedly duping consumers searching for the term “Edible Arrangements.”

Rather than showing users what Edible Arrangements says is “customary information about their business” that would traditionally appear to the right of the top-most search results, Edible claims Google has been showing competitors’ ads.

The company insists consumers were misled into making a brand “connection” between them and other competitors’ products -- and needless to say Edible Arrangements wasn’t happy about it.

Posted: March 20, 2018, 11:30 am

Some of the world's biggest brands have succeeded in large part due to their strong communities of brand evangelists. With limited resources, how can a scrappy startup build and scale a community?

In this week's episode of The Inbound Success Podcast, Nikki Nixon talks about building the #FlipMyFunnel community and what it took to take it from a small event sponsored by Terminus to a 7,000+ person movement focused on improving the effectiveness of B2B marketing, sales and customer success professionals. 

From conferences and events, to a private Slack channel, blog contributor program, local meetups, and more, Nikki has built a variety of channels for community participation, all of which have contributed to the growth of FlipMyFunnel's passionate audience.

Posted: March 19, 2018, 3:28 pm

Hi, my name is Britt Schwartz and I am an Accidental Diminisher.

The good news it that while I tend to display diminisher behavior, I am not a raging tyrant of a boss.

'How is that good news,' you ask?

It means my behavior, while unbecoming at times, is fixable. Let's celebrate that for a moment.

I want to jump into a monologue of how well-intended I am, that I really mean no harm, that it hurts to hear that I do this -- but, I won't. Because it really doesn't matter.

What matters are actions; behaviors.

Posted: March 19, 2018, 11:30 am

No matter who you ask, an email subscriber list is one of the most valuable marketing assets you can have. 

Unlike Facebook, Twitter, or any other social media, an email list is earned contact with your audience that is completely under your control.

When someone subscribes, they’ve chosen to hear from you; they gave you their email address knowing that they would. Unfortunately, according to HubSpot, even earned subscriber lists tend to expire at a rate of about 25% a year.

Posted: March 18, 2018, 11:30 am

Are you feeling lucky?

Every St. Patrick’s Day, millions of people do -- especially in the United States.

With more than 126.9 million Americans (30x the population of Ireland) expected to celebrate this year, the holiday can be the pot-of-gold at the end of marketing rainbow for many businesses.

From decorations and greeting cards to clothing, food, and drink, over four billion dollars are spent during the celebrations, presenting a fun opportunity for businesses big and small to campaign for their cut.

Posted: March 17, 2018, 11:30 am

Ithis week's episode of The IMPACT Show, the boys were back in town! That's right, this episode included both Bob and Nick along with me. 

Posted: March 16, 2018, 3:47 pm

With Q2 quickly approaching, I’m sure you’ve taken the time to get your marketing team together and brainstormed a million new ideas to try out...right?

Whether you have or haven’t yet, there’s a strong chance you’re not making the most out of your marketing brainstorm meetings.

Posted: March 16, 2018, 11:30 am

In this episode of the Hubcast, Carina and I chat about getting registered for INBOUND 2018, how conversational marketing is a viable strategy for many companies, and so much more.

Plus, you have to check out this week's wishlist item for some special nuggets of HubSpotty information.

Posted: March 15, 2018, 9:11 pm

I never know how to answer the question “How long have you been at IMPACT?”

While last month marked my first year at the company out of college, I never know how to mention that I worked at IMPACT much earlier– long before it was the inbound marketing agency and media company that it is today.

As the youngest employee of the team, you may be surprised to hear that I was also one of IMPACT’s first ever employees– number 3 to be exact.

IMPACT was founded in fall 2009, and during the following summer, I started at the company learning the basics of web development and graphic design. I was also just 16 and still in high school.

Posted: March 15, 2018, 11:30 am

We can't do it all, but we try!

The chaos of life can bring you down if you let it, but, when you roll with the punches and you have a good support system, you will rise above!

Posted: March 14, 2018, 3:30 pm

In business, and in life, rarely are decisions as simple as chocolate or vanilla, oxford comma or. standard, or “gif” or. “jif.”

In fact, I bet you have no problem choosing a side in any of those battles (and are likely heatedly preparing your argument as we speak).

Unfortunately, most strategic decisions are less “black-and-white” and more “shades of grey.” -- just like choosing freemium vs free trial, but more on that in a second.

Posted: March 14, 2018, 11:30 am

Last week, I devoted close to two days of my life revising, refining, and reworking the copy for a new piece of pillar content that will be launching later this week.

It was all about growth-driven design.

As a content and inbound marketer nerd, I've always understood the high-level value proposition of growth-driven design.

"The traditional website process is costly, painful, and out-of-date. Growth-driven design is agile, better, leaner, meaner, etc. It's the future of website redesign, because it's built on a framework of continuous improvement."

This all sounds amazing. In theory.

Posted: March 13, 2018, 3:30 pm

Anyone who knows me well (or even a little) knows I’m a very proud Texan.

So, when I learned I was going to a marketing conference in the Texas hill country, I was happy I didn’t have to drive far and that I could show my co-workers around my home state.


Now, to be honest, I wasn’t as jazzed about the conference itself.

Posted: March 13, 2018, 11:30 am

Can you use inbound marketing to get more value out of your paid conference sponsorship?

In this week's episode of The Inbound Success Podcast, GaggleAMP Founder and CEO Glenn Gaudet shares how he's using classic inbound strategies to maximize the value of GaggleAMP's sponsorship of the 2018 Social Media Marketing World Conference, as well as how companies are using GaggleAMP to make is easy for their employees to share branded content.

Posted: March 12, 2018, 3:28 pm

When you’re the leader of an organization, you have to be willing to experiment -- with new ideas, processes, etc.

Posted: March 12, 2018, 11:30 am

Even in a digital world, customer service is a business make or break -- probably even more so.

Posted: March 11, 2018, 11:30 am

So, I was late to the Mad Men phenomenon, but since I started it in the fall last year, I’ve been hooked.

It’s fascinating how well it captures the stress of creative careers and the agency environment and also, just how little has changed in the past 50 years.

Well, aside from all the smoking, suits, affairs -- ok, maybe a lot has changed.

Posted: March 10, 2018, 12:30 pm

Ithis week's episode of The IMPACT Show, Stacy and I discussed video intros, Facebook Watch and ads, WeWork's acquisition, International Women's Day and more.

Posted: March 9, 2018, 4:30 pm

In today’s modern marketing environment, we have an immense amount of data with just a few clicks. Because of this, we have more power than ever to make the extremely educated and data backed decisions.

However, this can also be very overwhelming. So overwhelming, I often hear “Where the heck do I start?!” from clients or industry peers.

Posted: March 9, 2018, 12:30 pm

This week on the Hubcast, we dive into 47 strange things we all do as humans, the new HubSpot Woocommerce update, and a super hack from our friend, Jeppe.

Posted: March 8, 2018, 4:30 pm

Many feel the best user experience is one that naturally nurtures and converts users through content and design.

We look for a balance that guides users to the places and actions we want, but once they are there, how do you persuade them to actually convert (without, ya know..stating the obvious)?

Posted: March 8, 2018, 12:30 pm

In the past 30 days, we've launched six new service-related website pages and a 10,000-word piece of pillar content on website redesign for IMPACT.

In the next 30 days, we will launch eight (or nine) new website pages, three new pieces of pillar content, and complete the first phase of a content migration, born of our merger with The Sales Lion. 

(Did you miss that newsflash about our merger? It's amazing.)

Given that I'm an only child, I'd love to say that this was all completed entirely by yours truly -- but that would be a lie and of course, you know that. 

As with any massive project, a team of incredibly talented people was involved in bringing the vision, content, design, video, and web components of all of these projects to life. 

Posted: March 7, 2018, 12:30 pm

Last week, Marcella and I welcomed Christine to the Creator's Block podcast to talk about what she and I learned while closely collaborating on two creative projects of unusual size.

One of those was a 10,000-word magnum opus (also known as pillar content) that discussed the five steps companies need to complete before they hire an agency to redesign their website. 

As a follow-on to the discussion we had with Christine about best practices for creative collaborations, Jessie-Lee and I wanted to use this week's episode to take a deep dive into the actual subject matter of one of the most important sections of that piece of pillar content.

Posted: March 6, 2018, 4:30 pm

Messaging platforms have been around for quite a bit. In fact, never would my middle school self think something better than AIM would come along or that I would be using it at work, nonetheless.

Posted: March 6, 2018, 12:30 pm

How does a scrappy SaaS startup successfully take on the established giants in an industry?

In this week's episode of The Inbound Success Podcast, commonsku Co-Founder Mark Graham shares how he and his wife (and Co-Founder) Catherine successfully grew commonsku and disrupted an industry dominated by large, entrenched, very well funded players. 

Posted: March 5, 2018, 4:28 pm

HubSpot is making some long awaited changes to its Partner Directory, hooray!!

As a diamond partner, the HubSpot directory plays a predominant role at IMPACT.

For example, it’s important to us to have a lot of reviews and case studies accessible there so that we can stand up against our competitors and generate leads from it.

Some of our best clients have come from the partner directory, so it has worked well for us so far, but the slated changes will bring more value not only to us, but to you, the consumer, as well.  

Posted: March 5, 2018, 12:30 pm

We’ve all heard it time and time again:

Work smarter, not harder. Get the most out of what you’ve already done. Repurpose your content.

But let’s be real; like so many things in life, that’s usually easier said than done.

Posted: March 4, 2018, 12:30 pm

Over the past year we’ve seen more and more companies focusing on producing visual content.

The combination of using powerful tools like video, gifs, and infographics and social media platforms like Facebook, Twitter, and Pinterest putting more emphasis on visual content make it obvious that this is the direction the marketing industry is moving.

Posted: March 3, 2018, 12:30 pm

Ithis week's episode of The IMPACT Show, special guest co-host Stacy and I discussed what's going on in IMPACT Elite, 3 key marketing shifts identified at Traffic & Conversion Summit, Google search snippets, and much more.

Posted: March 2, 2018, 4:30 pm

Back in early 2013, I landed my first web development gig at a small advertising/creative agency.

They do great work with pretty big names such as Hard Rock and Virgin, and when I was there they did a lot of campaigns promoting new TV specials and even hotels.

Needless to say, I was loving it and impressed, ( - and did I mention they had a keg in the office?!)

Posted: March 2, 2018, 12:30 pm

This week on the Hubcast, we try a new pre-production hack with OBS, chat about social media influencer RADAR, as well as Instagram, HubSpot, and so much more.

Let's get to it!

Posted: March 1, 2018, 4:30 pm

Confession: Body language first became an interest of mine  through reading teen magazines as I was growing up, and, I’m sure to no one's surprise, it was more focused on romance.

Of course, that helped me navigate the dating world, but as I grew older, I realized body language mattered just as much in professional settings as personal ones.

In fact, part of the curriculum for my college communications class, focused on this exact topic.

Posted: March 1, 2018, 12:30 pm

Do you ever have those days at work that you just need to be pinched because something so wonderful and unbelievable happened? 

Well, Angela, Brie, and I needed a good pinch last week, because we were honored (and a little fan-girling) to welcome Kim Scott, the author of Radical Candor on this week's episode of MarketHer!

Posted: February 28, 2018, 9:17 pm

The impact and evolution of digital media has created a shift in the buyer’s sales journey.

Digital channels now influence 92% of B2B buying decisions, while half of B2B buyers prefer to gather the information necessary to make these decisions on their own.

If you’re only using phone and email to find, attract, and retain business, that means you’re missing an essential component to your strategy: social selling.

Author: Steve Bookbinder
Posted: February 28, 2018, 12:30 pm

We’ve talked a lot about collaboration, feedback, and project management in very abstract, generalized ways in previous episodes. But for the past two to three weeks, Christine and I have been proverbially attached at the hip to complete two massive projects with substantial content and design requirements.

Posted: February 27, 2018, 4:30 pm

We’ve all heard the phrase “love what you do and you’ll never work a day in your life,” but I struggled to understand this for much of my career.

See, I started out working on TV shows and like most people, I loved what I did... until I didn’t.

Posted: February 27, 2018, 12:30 pm

At first, I threw out every excuse in the book:

The team doesn’t have time. Not everyone is a writer. They straight up hate writing.

I knew convincing my colleagues to create content would be like pulling teeth, but back in 2015, when our founder and CEO, Bob, insisted we start publishing two (and at one point three) articles a day, I had to get them on board if I was going to get it done -- and keep my head above water.

Today, almost three years later, our website traffic is 10x what it was, subscriber numbers are up 130%, and I love having so many voices on our blog.

But how did I do it?

Posted: February 26, 2018, 7:00 pm

How does the world's leading conversation rate optimization expert use email marketing to drive lead to customer conversions?

In this week's episode of The Inbound Success Podcast, CXL Founder Peep Laja (voted as #1 most influential conversion rate optimization expert in the world) shares the specific email strategies and tactics that he and his team have used to acquire 80% of the company's new customers directly from their email campaigns.

Posted: February 26, 2018, 4:28 pm

In the 90s, everyone wanted "The Rachel" because of Jennifer Aniston on Friends.

When my mother was growing up, she wanted waist-length locks because that's what graced the covers of Bollywood magazines. 

Times may have changed, but the effect of influencers on consumer behavior has not. 

Love or hate her, Kylie Jenner is one such powerful influencer and a financial force to be reckoned with.

At just 20 years old, Kylie is not only the youngest, but also the richest member of the Kardashian-Jenner clan with a $386 million cosmetic line under her belt and a net-worth estimated to hit $1 billion before she turns 25.

If that’s not impressive enough, last week, a single tweet from the beauty mogul is believed to have caused Snapchat parent company, Snap Inc.’s stock (SNAP) to drop a dramatic $1.3 billion in value.

Now, if that doesn’t make you sit up and pay attention to influencer marketing, I don’t know what will.

Posted: February 26, 2018, 12:30 pm

Whether you’re new to digital marketing or an ol’ veteran, it’s likely you consider this your Moby Dick.

That one mythical beast that no matter how hard you try, you can’t conquer. Yes, I'm talking about organic search.

With Google’s ever-changing algorithm and its increased focus on pay-per-click, organic search has become many modern marketers’ “Great White Whale,” but that doesn’t make it insurmountable.  

Posted: February 25, 2018, 12:30 pm

50 years ago you didn’t have to catch the consumer’s eye. It was enough to have a superior product.

50 years ago marketing boiled down to not much more than supply and demand or people buying the brands that their parents bought.

But 50 years ago, networks were also just switching over to color TV and the internet was an underground government project.

I think it’s safe to say times have changed!

Author: Philip Mahler
Posted: February 24, 2018, 12:30 pm

Ithis week's episode of The IMPACT Show, Bob and I discussed what's going on in IMPACT Elite, avoiding being creepy with personalization, Google Analytics and much more. 

Posted: February 23, 2018, 4:30 pm

Podcasting has been around for awhile (since the 1980s, to be exact), but in the last few years, the level of interest amongst listeners has grown dramatically.

Today, approximately 67 million Americans over the age of 12 listen to podcasts monthly.

As the audience has grown, so has the number of podcasts and the interest from advertisers considering spending some of their ad dollars on this emerging medium.

Posted: February 23, 2018, 12:30 pm

In this episode of the Hubcast, GEORGE GOES OFF for a little bit.

We chat about video workshops, bots, and historical content optimization.

Ready to learn how to rock your HubSpot this week? Then let's dive in!

Posted: February 22, 2018, 4:30 pm

With all the data available to us as marketers, sometimes it can be overwhelming to know what to look at and when to look at it.

Of course, all of this depends on your marketing team’s priorities for the quarter, but there are a few major metrics we monitor on a recurring basis with our clients here at IMPACT.

Posted: February 22, 2018, 12:30 pm

Do you ever feel like fear of failture follows you wherever you go?

Whether it's a fear of losing your job, being ashamed of a mistake, or just fear of not having all your stuff together? 

Today, MarketHer faces fear head on. 

Posted: February 21, 2018, 4:30 pm

If you’re reading this, I’m assuming you have been to a professional conference or event or two in your day.

There’s something exciting about a group of like-minded individuals coming together to gain new knowledge, network, and find that one little tip that can help the marketing or sales team hit their goals.

But what if I told you the conference may be that tip, all by itself?

Posted: February 21, 2018, 12:30 pm

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