Impact Inbound Marketing Blog Feed

Impact Marketing Blog Feed


Impact Inbound Marketing Blog Feed: Impact Marketing Branding and Marketing was named best inbound marketing by HubspotWe post every new article here so you can learn the latest news and ideas from leaders in the Internet marketing industry. This Impact Inbound Marketing Blog Feed gives you great tips about “content” that can work on you website and social media networks to boost your traffic and strengthen your brand. Learn about content such as infographics, images, videos, stories, call-to-action ideas and design. And you can start to understand the code behind your content elements that matter such as HTML, tags, categories, inbound and outbound links and so much more.

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While Jessie-Lee, Marcella, and I would love to pretend our moments of creative genius are an effortless and ever-flowing constant, that's not reality. 

Posted: November 21, 2017, 4:30 pm

It’s almost that time of the year; The holiday season.

Soon we’ll be planning our holiday parties, preparing for battle on Black Friday, and, if you’re a marketer, reflecting on the past year and trying to predict what UX design trends to keep an eye on in the upcoming year.

Posted: November 21, 2017, 12:30 pm

All the data I've seen points to a strong correlation between organic traffic growth and the frequency with which companies blog, so I was fascinated to learn how Stephen O'Connor and Kaitlyn Petro were able to reduce the number of blogs they published while dramatically growing organic website traffic for Advanced Data Systems Corporation.

Stephen - who is the Director of Digital Marketing for ADSC - and Kaitlyn - a Strategist with IMPACT who works with Stephen on the company's marketing, break down some of the key lessons they've learned throughout the five years they've worked together.

Posted: November 20, 2017, 3:30 pm

Social media is a powerful marketing tool to reach your audience and increase brand awareness.

However, in recent years, the space has become much more competitive for brands and businesses of all sizes. 

For this reason, marketers have had to turn to paid options to reach their buyer personas. Facebook pay-per-click (PPC), more popularly known as Facebook Advertising is currently one of the top platforms businesses look to up their game on social.

Posted: November 20, 2017, 12:30 pm

When I was growing up, I always wanted a twin.

From Mary-Kate and Ashley to The Parent Trap, mainstream portrayals of twins always made it seem like a good time.

I suppose much of the appeal for me came from the outrageous idea of there being someone else in the world who looked and acted exactly like you, but obviously that’s not always the case. Every once in awhile, there are sets of twins who are complete opposites.

In many ways, Growth Hacking and Traditional Marketing are a lot like these twins.

Posted: November 18, 2017, 12:30 pm

In this week's episode of The IMPACT ShowBob, Nick, and special guest, Marcus Sheridan talked about technical SEO, how to introduce Inbound to sales teams, the big 5, ending client agreements, and more.

Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

Posted: November 17, 2017, 4:30 pm

Lieutenant Colonel (LTC) Retired (RET) Chris Hockenberry took command of the 1st Battalion, 504th Parachute Infantry Regiment on a beautiful fall day in 2012.

Captain (CPT) Caleb Ling and I (then CPT Duprey) stood in front of our companies on Pike Field. Our troopers had their M4s and fixed bayonets, and we were doing the All-American parade thing.  

Posted: November 17, 2017, 12:30 pm

“It’s not you it’s me.”

You’ve probably heard this phrase a million times in romantic comedies or maybe in your own life, but have you heard that from a client?

Probably not.

In my experience, you’re more likely to hear “It’s not me, it’s you,” when dealing with a client or customer breakup.

Posted: November 16, 2017, 4:30 pm

Information gathering is important to any sales process.

Gathering the right information is even more critical, but oftentimes, the step in the sales process that goes off track.

But, what information are you collecting and why?

Author: Steve Bookbinder
Posted: November 16, 2017, 12:30 pm

We all have those moments in our life when something big happens and we just freeze. They're unexpected;  unplanned. 

When those situations arise, there are two ways to handle them: Freak the hell out or calmly look at options to solve it.  

In this week's episode, we talk about how to handle life's unplanned events and what you can do to better solve for them. We also share some pretty personal stories. 

Posted: November 15, 2017, 4:30 pm

It’s go-time, people.

Aside from food, family, and football, businesses and consumers alike are preparing for one thing as Thanksgiving approaches -- sales.

Black Friday, the day after Thanksgiving, is widely accepted as the “busiest shopping day of the year.” It marks the official start of the holiday shopping season and helps thousands of retailers across the country get back “in the red” with profits.

However, with the advent of Small Business Saturday, Cyber Monday, and “doorbuster deals,” more and more retailers are expanding their sales beyond just Black Friday -- and not all consumers are happy about it.

Posted: November 15, 2017, 12:30 pm

For this week's episode, we were joined by a very special guest -- Vin Gaeta, IMPACT's Creative Director -- for deep dive into something we’ve touched upon before in a number of previous episodes. (Most recently, Episode #40 - When Creative Projects Go Off the Rails.)

The idea of "speaking creative" to non-creatives.

Posted: November 14, 2017, 4:30 pm

One of the cornerstones of inbound marketing is tracking not only how many people come to your site, but also what they do when they get there.

However, even with all this user data and analytics, we can’t properly segment, nurture, and engage this website traffic without a great top-of-the-funnel (TOFU) offer to tell us who this person is.

Creating desirable top-of-the-funnel offers is an art that embraces the oxymoron of generic but targeted mass marketing.

Posted: November 14, 2017, 12:30 pm

This week, I'm taking another deep dive into podcasting - this time with Andrew Dymski of DoInbound and GuavaBox.

Andrew is also a co-host of The Agency Journey podcast, a fantastic resource aimed at helping agency owners build and grow their agencies. He and his co-host Gray MacKenzie have been podcasting for some time now and have published over 120 episodes, with lots of lessons to share from that experience.

Posted: November 13, 2017, 4:30 pm

Are you reading this on a mobile device?

Based on the following statistics (and the scene at any Starbucks), I'm willing to bet you are.

Inbound marketers have been following the rise of mobile marketing for years, but considering how ingrained mobile devices are in our lives as both consumers and professionals today, it shouldn't really be considered a "trend." It should be a staple. 

Posted: November 13, 2017, 12:30 pm

Where do you land in Google’s Search Results?

Hate to break it to you, but if you’re not on page one, you’re probably not getting found by your prospects and customers -- especially, since Google’s top 5 results get 75% of user clicks.

Posted: November 11, 2017, 12:30 pm

What experments are you testing on your website?  

In this week's episode of The IMPACT ShowBob and Nick talked about Google and Salesforces new partnership, WeWork buying Flatiron, why Twitter expanded tweets to 280 characters, IMPACTs popup experiment and more.

Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

Posted: November 10, 2017, 12:30 pm

There’s a major shift that’s happening in the way businesses reach their audience. Moving forward, that means your traditional inbound marketing strategy may not be comprehensive enough to reach your audience.

Posted: November 10, 2017, 12:30 pm

Let me share a quick fact with you.

A recent study found people follow directions with text and illustrations 323% better than with just text. I repeat 323% better. That’s nuts, right?!

If users digest messages and take action that much more when accompanied by a visual then why not turn your marketing content into visual content?

Infographics can be a highly effective way to get your content out into the digital in this way and engage your audience than with text alone.

But how do you make sure that yours is more than just another pretty image?

Posted: November 9, 2017, 12:30 pm

Working in male-dominated industries can present its fair share of challenges; Some real and some percieved. 

In this week's episode, we invited Deana Poole, a sports radio saleswoman from Philly to join us and share her challenges and more importantly her advice for being successful in your career. 

In what is, honestly, my favorite MarketHer episode so far, Brie, Angela and I had an open, transparent, and truly inspirational conversation with Deana on her path to success in sports radio, what she learned as she navigated her career, and how each of us can keep our eyes on the horizon of our own growth! 

This is really a DON'T-MISS episode!

Posted: November 8, 2017, 4:30 pm

You're generating traffic and converting leads, but is it enough?

While landing pages are easily the most important pages on your website (they're where you convey value, earn trust, and convert visitors into leads), marketers often struggle to understand their performance.

Posted: November 8, 2017, 12:30 pm

When I used to think of marketing, I used to picture the scene in the 1992 movie Boomerang.

Marcus Graham (played by Eddie Murphy) and his brand and design team are in a big, official New York skyline boardroom. They’re brainstorming ideas to brand, launch, and market Helen Strangés’ (played by Grace Jones) new perfume.

However, she wants none of the normal, vanilla, boring marketing ideas they are presenting. She wants the exotic, the exciting, the bold, the most shocking marketing strategy put in place to represent who she is.

I thought to myself how exciting it looked in that room full of creative people. I wanted to someday experience that.

Marketing was not my first love in the end, but as I got older and tested the waters in my career, it eventually led me to the marketing world.

Posted: November 7, 2017, 4:30 pm

Love 'em or hate 'em, processes exist for a reason. 

Posted: November 7, 2017, 12:30 pm

What are the best inbound marketers doing to get great results from their campaigns?

That is the question that I set out to answer each week here on The Inbound Success Podcast, and now that I have published the first ten episodes, I wanted to take some time to distill the lessons learned from those interviews.

Ten episodes might not sound like much, but the people that I spoke to are some of the most impressive and accomplished marketers I know, so there's a lot to digest. I've boiled it all down into 14 lessons that you can begin to apply right now to improve the results you're getting from your marketing. Some of these are just good reminders to follow the inbound methodology, and others showcase why its so important to think outside of the box when it comes to inbound marketing.

Posted: November 6, 2017, 4:30 pm

Leaving aside the fact that writing content is the foundation of inbound marketing, tell me you don’t feel an immense sense of pride when you hit “publish” on a blog post, eBook, or whitepaper you’re really proud of -- no matter how hard it was to write.

Posted: November 6, 2017, 12:30 pm

As an inbound marketing agency, we’ve heard it (and said it) 1000 times: Outbound marketing (meaning print ads, billboards, commercials, etc.) is ineffective.

It’s expensive, immeasurable, and it just doesn’t align with the way people shop and consume information today -- but on occasion, perhaps that’s all a bit harsh.

Posted: November 4, 2017, 11:30 am

In this week's episode of The IMPACT ShowBob and Nick talked about copyrights and sharing, whether or not Facebook CTRs are dipping, is quality or quantity of content more important, how to make growth driven design more effective, and IMPACT's new website.

Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

Posted: November 3, 2017, 3:30 pm

I wrote a blog a few months back about digital intimacy and how personal our digital space has become. Nowhere is that more relevant and noticeable than on Facebook.

News leaks of a potential new News Feed and consumers and professional users panic.

Nine articles. That’s how many I read about this new News Feed.

Each said something conflicting and none seem to be aligned on what was actually happening. What was unanimous is that Facebook was bringing us a new News Feed, an “explore” tab, whether we wanted it or not.

It was also mutually agreed upon that this was bad news bears for marketers and businesses who leverage Facebook for relationships, traffic, and awareness.

But listen -- It’s all just smoke.

Posted: November 3, 2017, 11:30 am

“If the wheel ain’t broke, don’t fix it,” right?

It’s a saying we tend to fall back on - applying it to areas of work and life where maintaining what we know to be just fine is easier and safer than an alternative, but in many aspects of work and life, sometimes “just fine” and “safe” are the enemy of “great.”

IMPACT most recently had this realization regarding our own sales process in the early summer.

Posted: November 2, 2017, 3:30 pm

I used to think being a multitasker was awesome. In fact, it’s written in my Twitter profile: “Master Multitasker of all the things.”

I was kick-ass at working while going to college (sort of). When I became a mom, I thought it was awesome I could prep dinner while being on a conference call and working on client projects and also helping my kids with their homework.

Posted: November 2, 2017, 11:30 am

In case you haven't already heard, LuLaRoe, a multi-level marketing (MLM) company that provides wholesale inventory to its retailers in the form of leggings and family fashion, is being sued. 

Having all stood in the role of an entrepreneur, Brie, Britt, and I all have valuable and differing insights on how to protect yourself as you begin a new business venture. 

Posted: November 1, 2017, 6:47 pm

If you’re a regular on the IMPACT website, you’ll notice we made some big changes yesterday.

But this wasn’t a website website redesign. We recently reimagined IMPACT as a whole, and now, our website reflects this reimagining.

Posted: November 1, 2017, 11:30 am

Do your employees know how you figured out their salaries?
Do they see their future at your company?  
Do you know how to show them it?

Unfortunately, many leaders who have the desire to answer these questions will ultimately answer no.They may say that market research was done and a negotiation took place, but when you dig deeper, most leaders can’t find the language or tools to answer these questions.

Posted: October 31, 2017, 3:30 pm

Ah, Halloween. 

It's a festive holiday filled with goblins and ghouls, tricks and treats, and candy and costumes. For us IMPACTers, Halloween also brings with it a chance for us to judge brands on how well they "get in on the fun" with their advertisements. 

The results can be boo-tiful, but sometimes they're downright scary -- and not in the good way. (When it comes to holiday marketing of any kind, marketers have to walk a fine line.)

Posted: October 31, 2017, 11:30 am

Looking for a way to generate leads, establish thought leadership and get massive return on investment from your marketing? Look no further than podcasting.

In this week's episode of The Inbound Success Podcast, I'm interviewing George B Thomas of The Sales Lion and The HubCast Podcast about how he created and grew The HubCast, and what it has meant for him personally and professionally.

Posted: October 30, 2017, 3:30 pm

I want to start off by saying I adore Pinterest (both as a marketer and a user).

Since its launch in 2010, I have wasted away (okay maybe not wasted away) many of my evenings and weekends pinning away. Whether it was new recipes, future home inspiration, interior decorating, make-up tutorials, or planning out every detail of my DIY wedding.

Honestly, I’m not sure what I did without it before.

Posted: October 30, 2017, 11:30 am

Walk like a boss. Talk like a boss. Inspire like a Girlboss.

Both inside and outside the business world, society seems enamored with the idea of being a “boss” and all that comes with it.

Perhaps it’s the perception of ownership, accomplishment, or autonomy; of corner offices and big paychecks. Being a boss, however, isn’t always as glamorous or carefree as it looks from a distance (or on Mad Men, for that matter).

Posted: October 28, 2017, 11:30 am

 You asked and we listened.

In this week's episode of The IMPACT ShowBob and Nick had a lot to talk about. They covered whether or not Google AMP is the right choice, how to turn your marketing into a profit center, how you can hire a marketer, as well as the 10 marketing books you should read.

Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

Posted: October 27, 2017, 11:30 am

Think about the factors that you chose to include on your resume.

Anyone that is serious about landing a new job understands the importance of putting together a resume that accurately reflects his or her professional potential.

While you want to include your education, your relevant experience, and your most noteworthy skills and abilities, it is important to find a way to set yourself apart.

No matter how thick your card stock is, your resume is not going to get you noticed unless it incorporates some sort of indicator that you are the best fit for the position you're applying for.

The same can be said for your business's value proposition.

Author: Carly Stec
Posted: October 26, 2017, 8:21 pm

I’ll never forget the feeling I had when I lost my first client.

I was 24 years old, new to the inbound marketing game, and it hit me like a brick wall. I was blindsided, which meant my boss was blindsided, and I felt like I let the whole company down.

I’ll never forget the feeling -- but I’ll also never forget the lesson I learned.

Posted: October 26, 2017, 3:30 pm

This week, we sat down with Chris Duprey, IMPACT's COO to get his take on our previous episode, How to Create More Woman CEOs.

We thought we were all going to come out guns blazing, but our conversation was exactly what we (and you) needed -- A male's perspective on female CEOs and what it takes to get there (if that is really what you want.) 

Posted: October 25, 2017, 3:36 pm

I know, I know. Everyone tells you to blog for SEO. Blog to bring traffic to your website. I’m not going to tell you those things (while they are true and very important).

I want you to blog for a totally different reason.

I want you to blog because it will make you better at simply being you.

Posted: October 25, 2017, 11:30 am

Every two weeks, Jessie-Lee, Marcella, and I meet to brainstorm ideas for the podcast.

Sometimes, we come up with topics based on questions we've been asked or common challenges we've seen just doing our jobs. But then there are those times when one of us comes to the virtual table and says, "Guys, this is what I need to talk about this week."

(Our podcast can be a little like work therapy for us.)

It was a moment just like that, that inspired this episode. Jessie-Lee came to us and said, "I need to talk about the word 'expert.' It makes me uncomfortable, and I want to get your thoughts on it."

Though Jessie-Lee kept us in suspense until the day we recorded about why she didn't like the word and the story it tells, it was well worth the wait. Because, as it turned out, she wasn't alone.

Posted: October 24, 2017, 3:30 pm

Earlier this week, Jessie-Lee, Marcella, and I got together to record an episode of the Creator's Block podcast, during which we talked about the word "expert." More specifically, Jessie-Lee's personal beef with the word.

(Don't worry. I'm not spoiling the episode, which you can listen to hereBut it has inspired the related rant that follows.)

Posted: October 24, 2017, 11:30 am

Looking for creative approaches to getting in front of a difficult-to-reach C-suite audience?

On this week's episode of The Inbound Success Podcast, I'm interviewing Patrick Shea, the VP of Demand Generation at Boston-based Cybereason about how he fused a classic inbound marketing approach with account-based marketing and direct mail to reach and convert executive level buyers of the company's enterprise-level cyber security software solution.

Posted: October 23, 2017, 3:30 pm

Are you a patient person?

If so, how patient are you, exactly? Would you wait 10 seconds for an app to load? 15 seconds for a web page to load? 30 seconds for a page to print?

For a reference point, if I’m browsing images on imgur or reddit or Instagram, and they don’t load instantly, I’m gone in a flash. I’d be shocked if you don’t do the same.

Posted: October 23, 2017, 11:30 am

Will Rogers, the famous 1930s' actor, said it best, “you will never get a second chance to make a first impression.”

Today, you’re not only judged by the first impressions you make with people face-to-face, but also in the digital world. Your website, emails, and social media are all an extension of your company so you want to make sure they all put the best foot forward.

According to HubSpot, the homepage is the most frequently visited page on most websites because it’s your site’s oldest link, where most direct visits end up, and the most advertised URL in marketing channels.

Posted: October 21, 2017, 11:30 am

With 2018 just around the corner, do you know what marketing technology you're going to implement next year?

In this week's episode of The IMPACT ShowBob and Nick asked what you wanted to hear, and the topic everyone wanted to know more about was what marketing technology you should consider in 2018. As always, in digital marketing news,  we discussed Google machine and the differences between rule based and AI bots.

Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

Posted: October 20, 2017, 3:30 pm

Every year, I say I won’t do it and every year, I do it anyway.

-- I wait until the very last minute to think of a Halloween costume.

If your office is anything like ours at IMPACT, you like to have some fun on Halloween, donning costumes and enjoying a few spooky treats.

Unfortunately, in the fast-paced and often hectic marketing/tech world (not to mention a culture where every costume seems to be a “sexy” or “drunk” something) it can be difficult to come up with a creative, easy-to-make costume that’s also safe for work.

So this year, I did the brainstorming for you.

Posted: October 20, 2017, 11:30 am

Last month, I had the privilege of speaking at INBOUND 2017.

I can still barely believe it!

It was a whirlwind experience, and I’m still processing the awesomeness of getting to stand up in front of over 1,000 people (twice!) and share with them the top 10 things we’ve learned from doing over one hundred Website Throwdowns.

As I think about that week, there are three lessons that I learned from this experience I’d love to share with you or any reluctant public speaker.

Posted: October 19, 2017, 5:24 pm

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