Impact Inbound Marketing Blog Feed

Impact Marketing Blog Feed


Impact Inbound Marketing Blog Feed: Impact Marketing Branding and Marketing was named best inbound marketing by HubspotWe post every new article here so you can learn the latest news and ideas from leaders in the Internet marketing industry. This Impact Inbound Marketing Blog Feed gives you great tips about “content” that can work on you website and social media networks to boost your traffic and strengthen your brand. Learn about content such as infographics, images, videos, stories, call-to-action ideas and design. And you can start to understand the code behind your content elements that matter such as HTML, tags, categories, inbound and outbound links and so much more.

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IMPACT Inbound Marketing Blog - Find all the information you need regarding lead generation, SEO, social media marketing, and more!

Instagram is by far my favorite app. I constantly check my feed to see what my friends or favorite celebrities are up to.

To me, Instagram is a personal way to connect with others by showing them exactly what you’re doing or what’s important to you.

And I know I’m not alone with my love for the app. With over 700 million monthly users, advertising your company on Instagram can put you in front of a whole new audience.

The best part? It’s all done right through Facebook, so if you’ve run a Facebook ad campaign recently you’re already ahead of the game!

If you haven’t been taking advantage of Instagram ads yet now’s the time to do it. Let’s break down how to do this.

Posted: September 21, 2017, 3:30 pm

Prior to last year, I'd never been to INBOUND before.

I’d never been to a marketing conference before.

Hell, I’d never been to any conference ever.

My inexperience didn't mean I wasn't going to crush it, but it also didn't mean I didn't prepare my face off to make sure I did.

Posted: September 21, 2017, 11:30 am

Today, nine million U.S. employees, or 2.9% of the total U.S. workforce, work from home at least half of the time. That's up from 1.8 million in 2005 -- big jump right?

Almost half of IMPACT’s employees don’t work in the Wallingford office and we’ve been open and honest about how we operate with our clients and prospects -- but that doesn't mean the arrangement doesn't come with its share of challenges. .

Posted: September 20, 2017, 3:30 pm

“I’m rubber and you're glue, whatever you say bounces off me and sticks to you.”

“Sticks and stones may break my bones but words will never hurt me.”

Growing up we are taught not to care what other people say about us with old adages like these.

These sayings are great for boosting the confidence of a child, but they do little for boosting your business.

Sticks and stones may break your bones, but words... may actually hurt your sales.

Enter customer reviews.

Author: Steve Bookbinder
Posted: September 20, 2017, 11:30 am

Just over a year ago, Jessie-Lee Nichols (a designer) and I (a content creator) launched the Creator's Block podcast with a single goal in mind -- we wanted to blog less. Desperately. 

Little did we know that our concerted effort to be lazy and spend less time in front of the keyboard would turn into an always thoughtful, but often hilarious labor of love.

Posted: September 19, 2017, 3:30 pm

Ask yourself this question:

As a marketer, when do you start consulting a web developer in your website design process? Or if you are a developer, when do you start being included?

Is it in the brainstorming stage, in the wireframing stage, in the design stage, or none of the above?

If you answered none of the above, then you’ve got some explaining to do.

Posted: September 19, 2017, 11:30 am

Sometimes the best inbound marketing campaigns don't look like campaigns at all.

In this week's episode of The Inbound Success Podcast, I interview Bob Ruffolo, IMPACT's Founder and CEO and he's sharing the results that IMPACT achieved by applying conversion rate optimization principles to the company's own blog.

Posted: September 18, 2017, 3:30 pm

There’s one page that usually draws most of the attention from stakeholders during a redesign -- your homepage, but what if I told you, you should put most of your focus on another area?

Your landing pages.

Posted: September 18, 2017, 11:30 am

I’m sure most of you have heard the saying, the best teacher is your last mistake.

Failing is a great way to learn and improve, but most managers dread giving negative feedback and a majority of employees hate hearing it.

As hard as it may be, the only way your employees will be able to learn and grow within the company is if they know what areas need improvement.

Posted: September 16, 2017, 11:30 am

As a marketer, staying on top of industry trends is important. 

So in this week's episode of The IMPACT ShowBob and Nick decided to use the show to talk some huge developments. They discussed INBOUND's newest keynote speaker, HubSpot Academy's newest certification, as well as what's happening in the world of social media.

Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

Posted: September 15, 2017, 3:30 pm

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