Impact Inbound Marketing Blog Feed

Impact Marketing Blog Feed


Impact Inbound Marketing Blog Feed: Impact Marketing Branding and Marketing was named best inbound marketing by HubspotWe post every new article here so you can learn the latest news and ideas from leaders in the Internet marketing industry. This Impact Inbound Marketing Blog Feed gives you great tips about “content” that can work on you website and social media networks to boost your traffic and strengthen your brand. Learn about content such as infographics, images, videos, stories, call-to-action ideas and design. And you can start to understand the code behind your content elements that matter such as HTML, tags, categories, inbound and outbound links and so much more.

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One of the best parts of our job is the fact that we get to wake up each morning knowing we get to work with some of the smartest people in the industry.

So, this week, while our noses are deep in projects, processes, and creative objectives, Marcella and I are sharing with you our favorite episodes featuring other IMPACTers. 

From collaboration and career paths, to "carefrontations" and mindfulness, these have been some of our favorite conversations.


Posted: May 22, 2018, 3:30 pm

Have you ever felt uncomfortable getting on the phone and talking with someone?

How about setting the tone as the first point of contact for the sales process, and running connect calls with potential leads?

When first joining the IMPACT Sales team, the connect call was always a huge hurdle I felt I would never be able to get over. I was comfortable speaking with people in person, but it did not resonate over the telephone.

I stumbled through conversations, had noisy backgrounds, started calls completely unprepared and, needless to say, the calls were ineffective and  my confidence level just kept plummeting.

I needed to find a repeatable call structure that I could use to truly qualify prospects and set our team up for good conversations.  

Posted: May 22, 2018, 11:30 am

Chris Faraone, founder of the Boston Institute for Nonprofit Journalism, was not happy with Medium last week, after they rolled out yet another change to how the publishing platform functions and enables their publishing partners.

Those organizations who had their own independent subscription paywalls on a Medium publication they had created -- like BINJ -- were notified on Friday, April 27, they would be canceled on May 7. After that date, readers with subscriptions to those publications would lose them as they came up for renewal. 

(Of note, affected publishers were welcome to ask for an extension, if they needed more time to handle the news that they were going to be losing a revenue stream.)

As Faraone was quick to point out, this wasn't a small change, like the sunsetting of a particular feature. Instead, Medium was gutting a critical source of funding. 

Posted: May 21, 2018, 6:23 pm
Samantha Stone

If you write it, will they come?

In this week's episode of The Inbound Success Podcast, Marketing Advisory Network Founder Samantha Stone talks about why she wrote her book Unleash Possible, and how publishing a book has impacted her career as a marketing strategy consultant and professional speaker.

From how long it really takes to write a book to whether to self-publish and how to get listed on, Samantha has candid advice about every aspect of publishing your first book along with insights on how to use it to market your business.

Posted: May 21, 2018, 3:28 pm

It’s a fact: digital skills are essential to succeeding in today's competitive business landscape --but keeping up with the changes is becoming more and more difficult.

A recent CapGemini/LinkedIn survey revealed that while more than half of organizations surveyed acknowledge a widening digital skills gap, and while even more agree that this shortage is hampering digital transformation efforts, many still have no formal plan in place to improve.

How can this be?

Author: Steve Bookbinder
Posted: May 21, 2018, 11:30 am

Everyone has a daily routine and it’s never the same for any two people.

You might wake up at 4 AM and head right to the gym, or start your day by watching the morning news. The possibilities are endless. You might even be a late riser or someone who’s neither a morning person or a night owl.

Either way, how you start and end your work day can have a big impact on your overall productivity and performance at the office.

Posted: May 20, 2018, 11:30 am

We’ve talked a lot about account-based marketing (ABM) on recently and the general consensus around here is that it’s good for you, your brand, and your bottom line.

There are a lot of tactics to juggle, inbound and outbound when building an ABM strategy, so here is a super condensed version of its key principles to help you make sense of it .

Posted: May 19, 2018, 11:30 am

I love that feeling when Friday rolls around and the weekend is in sight.

Posted: May 18, 2018, 3:30 pm

Earlier this month, a group of corgis in outfits fit for a queen strutted down a mini red carpet in New York’s Herald Square.

I don’t tell you this because it’s an adorable visual (which it absolutely is), but because it’s just one of many royal wedding-themed campaigns making headlines since news of the impending nuptials of Prince Harry and American actress, Meghan Markle, broke.

If I learned anything on my brief trip to London, a few weeks after the wedding of Prince William and Kate in 2011, it’s that nothing is off-limits when it comes to royal wedding memorabilia, merchandise, or marketing.

(I came home with a handbell with their faces on it, if that tells you anything.)

Posted: May 18, 2018, 11:30 am

This episode of the Hubcast is brought to you by our friends at IMPACT Live 2018.

#INBOUND18 Speakers are out! (They must have heard us last week.)

For the next few weeks, we’ll be talking about some of the titles that intrigue us the most. Here’s what caught our eye this week:

  1. Account Based Marketing: It's Not Just for Big Companies Anymore - Sharon Gillenwater
  2. As Far as AI Can See: Exploring the AI-Powered Future of Search - Purna Virji, Microsoft (2016 PPC Hero #1 most influential PPC Expert in the world)
  3. Assembly Required: Why Your Small Business Should Have An Event Strategy - Kenny Nguyen
Posted: May 17, 2018, 3:30 pm

This past week, HubSpot released a ton of new updates and announcements regarding its software.

Being a HubSpot Diamond Partner, we got the scoop on all of the updates at Partner Day; one of the biggest being the Service Hub -- and honestly, it looks pretty great!

As marketers, the client services team and I are constantly helping clients maximize their use of HubSpot, so we wanted to give you honest insight on what the Service Hub is, and how we envision it being more useful to marketers, businesses owners, and of course, our customers.

Posted: May 17, 2018, 11:30 am


I love co-hosting MarketHer for a myriad of reasons, some of which Brie shared during in this article, but my favorite episodes are the ones when I barely speak because I'm learning so much from our guest or Ang and Brie. 

This is one of those episodes!

Posted: May 16, 2018, 6:00 pm

Google Analytics is a staple for websites, but ol ’ reliable just isn’t what she used to be.

Most – if not all – businesses depend on it on some regular basis to understand how their websites are doing. Is traffic up today? How many visitors are bouncing?

It’s popular, handy, filled with data, and free to use --but today’s websites require more insight than just what Google Analytics can muster.

Posted: May 16, 2018, 11:30 am

Evaluating inbound marketing agencies can be extremely difficult -- especially since the best of the best all seem to look alike. 

They all have slick websites, showcase solid case studies, and make big promises. 

But given that you'll be spending anywhere from $30,000 to $100,000 in a six- to 12-month period on an inbound marketing strategy that might be a make-or-break choice for your marketing team, it's important to get it right.

Posted: May 15, 2018, 6:00 pm

We spend a lot of time talking about how to react to change, but we’ve never really discussed what it means to be an agent of change at an organization, and how to implement change effectively.

Posted: May 15, 2018, 3:34 pm

Picture this.

It was a hot summer day in Wallingford, CT. The whole team was in office for one of our quarterly team get togethers.

We were in the middle of our annual Dip Day, which is the best day of the year - yes, even better than Christmas - because everyone makes and shares a different dip and you eat dips for days.

Posted: May 15, 2018, 11:30 am

Looking for a quick, inexpensive and effective way to build thought leadership while promoting a personal or corporate brand?

In this week's episode of The Inbound Success Podcast, Interview Valet CMO Dan Moyle explains why participating in podcast guest interviews is an impactful strategy for expanding brand awareness and shares the process Interview Valet uses to book interviews and ensure their clients are fully prepared to ace guest appearances.

Posted: May 14, 2018, 3:28 pm

Real-life mad man, Howard Gossage is quoted saying, “people don’t read advertising, they read what interests them. Sometimes, it’s an ad.”

I think the Socrates of San Francisco was being a bit generous — it’s usually not an ad.

Then again, Gossage wasn’t fighting for the attention of consumers with ad blockers, instant notifications, and millions of terabytes of media at their fingertips.     

However, in the era of branded content and inbound marketing, his point is more prophetic than ever.  

Author: Jason Rose
Posted: May 14, 2018, 11:30 am

Every digital marketer is looking for that quick win to improve their website.

Whether it’s moving their site to a CMS like HubSpot or working on a new pillar content strategy, we all want that big break that will make our results explode.

One key area we’ve seen a lot of opportunity in recently is technical SEO -- core areas of your website that you don’t see on the front end of your site, but can make a world of a difference if you can begin either implementing or cleaning up.

Posted: May 13, 2018, 11:30 am

Contrary to what you might hear, content is still king in the marketing space.

An effective content marketing strategy can increase your website visitors, engage your buyer personas, and help your company build a following around your thought leadership in an industry.

Still, it’s not as easy as posting a few blogs and landing pages.

You need to be strategic and use data to gain that extra edge.

Posted: May 12, 2018, 11:30 am

Ithis week's episode of The IMPACT Show, Nick and I talk HubSpot Partner Day and the launch of the Customer Service Hub, the #CustomerLove hashtag, and a whole lot more.

Posted: May 11, 2018, 7:07 pm

As marketers, we can agree that our industry is no stranger to change.

Whether it’s a new Google algorithm making your organic rank plummet or a new user experience in your favorite app turning a once simple task into a pain in the butt, it's all become rather routine.

Social media marketing, content, and conversational marketing are evolving every day, and search engine optimization and marketing (specifically PPC) are no exception to that rule.

Posted: May 11, 2018, 6:00 pm

So, you want to be an Instagram Stories pro?  You came to the right place!

Stories continue to rise in popularity with more and more companies using it to connect with users. In fact, there are 300 million daily active Story users.  

Originally launched as a direct play to win audiences back from Snapchat, Instagram Stories have quickly overtaken its predecessor.

Stories can be compelling, engaging, and create a true personal connection with your audience.

But how can you use it for marketing your business? And how can you take advantage of all those cool features you see other companies and influencers using?

We’ve got you covered. 

Posted: May 11, 2018, 11:30 am

We've tackled similar topics before -- the ones where we complain that there aren't enough female bosses, CEOs, leaders having a seat at the table, etc. 

Well, we are at it again!

This week's episode, we are talking about speakers, and particularly, women speakers. 

Posted: May 10, 2018, 8:30 pm

“Is this prospect actually a good fit for us?”

It’s a simple but challenging question that becomes a repetitive, internal dialogue as sales reps evaluate whether or not the prospect they’re speaking with is the right sales opportunity to pursue.

Posted: May 10, 2018, 6:00 pm

This episode of the Hubcast is brought to you by our friends at Digital Marketer.

Also, what’s going on with INBOUND Speakers?

Last year, they announced the first wave of breakouts and all of the keynotes and spotlights on April 14, and they still have only announced six speakers totalWhat’s up with that?

NOTE: The day after we recorded this episode, INBOUND released the speakers list! Do you think maybe their ears were burning??

Posted: May 10, 2018, 3:30 pm

With the vast amount of equipment options, cameras, lights, and accessories the task of setting up a video studio in your office can be intimidating -- Even more so if you’re on a tight budget.

But does this tight budget have to be restricting? And although there are many options, could those options be filtered with some basic criteria?

Posted: May 10, 2018, 11:30 am

You know what my favorite stage of the buyer's journey is?

The consideration stage.

This is where buyers really start to ask the questions that will ultimately decide what they purchase.

It's also the stage most businesses ignore, dismiss, or don't really consider creating content for.

Why? Because they're too busy fine-tuning their offerings at the decision stage or cranking out tons of fluffy content at the awareness stage hoping to bring new people into the funnel.

They focus on the two ends of the funnel, where people come in as strangers and where they exit as customers, but it's the middle of the funnel where most of the buying decision really happens.

It's here where consumers will do the majority of their self-driven research into all the possible solutions to their problems.

And it's here where I teach my clients to focus a lot of their content creation efforts.

Posted: May 9, 2018, 6:25 pm

So you just bought HubSpot, huh? And you’re wondering what the heck to do next, huh?

Posted: May 9, 2018, 11:30 am

We're back! And, for very selfish reasons, I am really excited about today’s episode.

Not too long ago, I had a lot of fun collaborating with Chris Duprey (our COO) on an article which has since been published on the IMPACT blog: 

Flash to Bang Leadership: Are You Reacting or Responding to Your Teams?

Whether you’re a leader or someone who aspires to be one, one day, I highly recommend you read it.

Posted: May 8, 2018, 4:04 pm

It has always been the job of marketers to build brands, inspire demand, generate leads, and promote loyalty to a company, but nowadays, marketers have to do so much more.

They have to be strategic and logistical, making the most out of scarce budgets to achieve company goals and maximize the ROI of their efforts.

They also have to navigate new and innovative technology and decide which tools will be most useful for their brand, and with that new tech, they need to be statisticians, analyzing the past in order to plan for the future.

So, how do marketers balance the old and the new when budget, capacity, and structural organization restrict them?

Posted: May 8, 2018, 11:30 am

Sometimes, non-marketers are actually the best marketers. That is the case with Ryan Hawk, host of The Learning Leader Show podcast.

In this week's episode of The Inbound Success Podcast, Ryan talks about how he went from working in corporate leadership at Lexus Nexus to starting a podcast and eventually leaving the corporate world to focus on his podcast and personal brand full time. 

Posted: May 7, 2018, 3:28 pm

The world is full of rules and expectations of what is “normal.”

However, as I’ve grown and aged, I’ve learned that throwing some of those rules out the window or challenging those expectations can help you find the best things in life.

These broken rules can range from small and simple to huge and complicated.

Posted: May 7, 2018, 11:30 am

The most successful types of marketing campaigns are relatable, engaging, and memorable. Infographics are a perfect example of an engaging piece of content.

According to HubSpot, since 2014 the use of infographics in B2B marketing has increased in popularity from 9% to almost 62%. This is partly due to the visual nature of infographics that make it easier to interpret information.

Posted: May 6, 2018, 11:30 am

Did you know that the average person sees over 1,700 banner ads each month?

That's right...1,700. 

Seems like a pretty overwhelming number, right?

Hearing this, you can begin to understand how, and why, a more personalized approach to marketing can be so effective.

Posted: May 5, 2018, 11:30 am

Is it just me or has the HubSpot development team been going absolutely nuts the last couple of weeks?!

Every time I check my HubSpot Updates Slack channel (which is about every five minutes), there seems to be a new feature or update going live -- And boy, do we have some good ones this week!

In this episode of the Hubcast, we discuss who did and who DID NOT get accepted to speak at INBOUND this year, another amazing upcoming event you need to attend, plus all of those juicy HubSpot product updates.

Posted: May 4, 2018, 3:30 pm

Writing was never one of my strongest skills while in school. I was a Math and Science nerd, with a love for IT.

Posted: May 4, 2018, 11:30 am

As a marketer, you likely spend hours crafting the perfect email.

You rearrange copy, contemplate calls-to-action, and slave over the perfect subject line.

Once it comes time to finally hit “send,” as the number of recipients glows boldy on your screen, you hold your breath and let it go.

Then it happens.

Posted: May 3, 2018, 6:00 pm

Did you ever have had one of those moments as a little girl (or boy) when you just knew you were meant to be someone or do something great?

Then, as you got older, it became even more apparent? 

Posted: May 3, 2018, 2:32 pm

We're going to discuss one of my favorite topics today -- creating content. But first, we need to have a talk.... 

Bad News: There is no magical inbound marketing genie who can make it rain blog posts and pillar content. Nor is there some “I’m afraid I can’t let you do that, Dave,” robot out there who can take care of it all for you.

Content needs to be created by people. Specifically you.

Good News: If you’re shopping around for an inbound marketing agency, you’re in luck.

Yes, times have changed. Content that’s good enough doesn’t cut it anymore, and the consumers you’re trying to reach -- whether they’re businesses or private individuals -- are more savvy, more obsessed with transparency, and more intolerant of bad content than ever before.

But the right inbound marketing agency knows this and can help you create the remarkable content you need to attract the right leads and nurture them into customers who are head-over-heels in love with you.

Posted: May 3, 2018, 11:30 am

When it comes to customer service or simply communicating with your customers, are you using multichannel touch points?

I hate to break it to you, but it takes more than just a contact us form at the bottom of your website to engage customers these days.

No matter what industry you’re in, modern buyers are demanding multiple channels where they can reach you, especially when it comes to customer service.

Posted: May 2, 2018, 3:30 pm

The surprised Lego man. The video of meerkats. The sleeping kitten.

We’ve all seen the creative 404 pages out there when we hit a broken link on a website and in recent years, organizations have really upped the ante.

The one thing they have in common, though? None of them go anywhere.

Posted: May 2, 2018, 11:30 am

I’ll admit, when I first heard the term "conversational marketing and sales," I was a bit… well, confused.

I remember asking myself, “Isn’t this just live chat? What do bots have to do with anything?” 

If that sounds like you, fear not.

By the end of this blog article, you’ll be well on your way to becoming a conversational marketing and sales rockstar. 

Posted: May 1, 2018, 11:30 am

After much deliberation and internal evaluation of your goals and resources, you’ve decided that you need help from an inbound marketing agency. That means it’s time for you to start your search for the right agency partner.

Whether you have worked with an agency before or not, you’ll probably begin to realize that not all agencies are the same.

More importantly, even the best agencies may not be the right fit for you.

Posted: April 30, 2018, 6:00 pm

What is the secret sauce behind succeeding at 18 out of 23 startups? For this entrepreneur, it is going deep and dominating a vertical.

In this week's episode of The Inbound Success Podcast, Limo University Founder Bill Faeth shares insights from his fascinating journey as a serial entrepreneur. From marketing agencies, to educational platforms, restaurants and even glow in the dark mini golf, Bill has launched - and successfully exited - an array of businesses in a variety of industries, and inbound marketing has been the linchpin to his success.

Posted: April 30, 2018, 3:28 pm

A few years ago, after seeing HubSpot’s Culture Code slide deck, we knew we wanted to create one for ourselves.

After creating something that we really liked at the time, when we recently took a look at it we realized it needed a total refresh.

We wanted it to represent the IMPACT we are today, which is very different than the IMPACT a few years ago.

Posted: April 30, 2018, 11:30 am

If you own a business, I’m sure you know how important it really is to have a website or an online presence, but to be successful online these days, having just a website won’t cut it.

You need good content, SEO, a marketing plan, AND not just a website, but a clean, professional website.

Posted: April 29, 2018, 11:30 am

From all the buzz surrounding chatbots right now, it may seem like they’re new to the market - but really they’ve been around for a few years.

Their technology, however, is getting better and better every day.

With the improvement of tools, it’s easier for marketers to handle and create chatbots, and more consumers are used to interacting with them.

Chatbots are going to change the game for marketing in the next few years, and it’s important to understand everything that goes into this market before you’re left behind.

Posted: April 28, 2018, 11:30 am

Ithis week's episode of The IMPACT Show, Nick and I talk about customer loyalty, cringe-worthy marketing mistakes and the lessons learned from them, community hangouts, and a whole lot more.

Posted: April 27, 2018, 7:02 pm

Just two weeks after Mark Zuckerberg faced Congress on Capitol Hill, the platform has racked up tons of publicity ranging from the newest policies its implementing, questions over the platform future, and to what developers working with Cambridge Analytica are saying about the data mining.

Posted: April 27, 2018, 11:30 am

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