Impact Inbound Marketing Blog Feed

Impact Marketing Blog Feed


Impact Inbound Marketing Blog Feed: Impact Marketing Branding and Marketing was named best inbound marketing by HubspotWe post every new article here so you can learn the latest news and ideas from leaders in the Internet marketing industry. This Impact Inbound Marketing Blog Feed gives you great tips about “content” that can work on you website and social media networks to boost your traffic and strengthen your brand. Learn about content such as infographics, images, videos, stories, call-to-action ideas and design. And you can start to understand the code behind your content elements that matter such as HTML, tags, categories, inbound and outbound links and so much more.

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A long time ago, in a galaxy far, far away... 

Okay, just kidding. Approximately four years ago, when I was first officially exposed to the inbound methodology as a marketer, a light bulb went off in the darkest corners of my cobweb-ridden, caffeine-addled brain. 

"Holy cannoli, they're right," I thought to myself, as I made my way through HubSpot's inbound certification for the very first time. 

"The way I'm buying has changed. If I could have gone through the entire sales process of buying my most recent car without talking to a salesperson -- from research to sign-off on the dotted line -- I would have. I want more. More information, more insights, more actionable data, more answers at my fingertips, on-demand. And so do my buyers."

Inbound is all about putting your audience first.

Instead of building content, online experiences, and sales prcesses to suit your organizational needs and wants, it's the wants and needs of your buyers that should matter most when you're developing your strategy. 

But I'm not here to tell you what you already know.

Today, I want to let you in on a little secret about inbound. It's not just for marketers and sales reps anymore. 

Posted: January 23, 2018, 12:30 pm

How do successful inbound marketers drive growth in the hyper-competitive SaaS space?

This week's episode of The Inbound Success Podcast features Ferdinand Goetzen, Head of Growth at Recruitee, one of the fastest growing SaaS companies in The Netherlands. In our interview, Ferdinand shares the strategies and tactics he has used to achieve results with his inbound marketing campaigns.

Posted: January 22, 2018, 4:30 pm

4:29 am.  

I did it again. I’ve wasted the extra minute of sleep I could have gotten.

Forgetting to turn off my alarm, it goes off --And another day begins.

Posted: January 22, 2018, 12:30 pm

When you're part of a startup, it can be hard to distinguish the importance of design and usability in your product.

It's so easy to get caught up with refining your product and understanding how to properly market it, that UX and UI become an afterthought.

Posted: January 21, 2018, 12:30 pm

In families, they say that the first-born child tends to be the “most intelligent” and successful in life.

But as the second child, you can imagine how much this argument grinds my gears.

People can be intelligent in different ways and even more so, they can succeed at very different things. It’s all a bit subjective and as we all learn eventually, it goes far beyond the grades we got on a few college exams or who won the sixth grade spelling bee.

Posted: January 20, 2018, 12:30 pm

2018 is already moving fast and furious for us.

This week, Marcus, George, Kevin, and Zach (or as I like to call them, the artists formerly known as The Sales Lion) joined us for their in-office onboarding and a little team bonding.

Even Nick drove down from Boston to join in the fun (and of course, film The IMPACT Show).

Posted: January 19, 2018, 4:30 pm

Madonna. Shakespeare. Oprah. Fabio. Bono. Adele. Picasso.

You know you’ve made it when you’re known by just one name or word; when a single spoken breath can trigger everything about you in the minds of the listener and it's practically synonmous with your product.

In many ways, this is the pinnacle of celebrity status and branding success, but when it comes down to business, sometimes it’s not all it’s cracked up to be.

Posted: January 19, 2018, 12:30 pm

Good gravy - does anyone else feel like the moment you get settled on a strategy/platform/tactic that everything changes? 

On one hand, it's one of the things I love most about marketing -- it's constantly evolving. On the other -- slow your roll!

Unfortunately, there will be no slowing of the roll anytime soon and from technical SEO to video, to user-generated content, we HAVE to not only execute tactics today but understand what strategies and tactics we're planning for tomorrow. 

One area that demands our attention is voice search. 

Posted: January 18, 2018, 4:30 pm

Have you ever considered the relationship between trying something new and achieving success and happiness?

Whether you realize it or not, you likely spend the majority of your day doing the same things you’ve done hundreds or thousands of times before.

On one hand, having a routine is great for providing structure, efficiency, and comfort, but on the other hand, falling into one day in and day out can make you feel like a bystander in your own life.

When’s the last time you ventured outside of your normal routine?

Author: Steve Bookbinder
Posted: January 18, 2018, 12:30 pm

We've tackled a few personal and difficult topics here on MarketHer.

From when I lost my home during two hurricanes to Angela sharing lessons learned during difficult times in her life - we don't shy away from the sensitive. 

This week's episode is no exception. 

Posted: January 17, 2018, 5:08 pm

Company digital footprints have grown exponentially in the last decade, and with them, the amount of marketing intelligence available for the taking.

New data from Crayon’s 2018 State of Market Intelligence report shows success with competitive and market intelligence relies on getting complete coverage of that digital footprint.

In fact, 77% of businesses said holistic competitive intelligence - intel on every aspect of a company’s marketing, products, customers, etc. - is critical to win against rival solutions.

Author: Ellie Mirman
Posted: January 17, 2018, 12:30 pm

I know we’ve talked about the art of giving and receiving feedback on Creator's Block. But this week, we wanted to address something specific we’ve touched upon in previous episodes -- how to handle negative feedback from clients that we don't agree with.

Since it's a significant feedback challenge on its own right, we would always say, “Hey, let's talk about this on a different episode.”

Well, today is that day. This is that "different episode."

Posted: January 16, 2018, 11:14 pm

Have you ever stared at your to-do list and felt yourself getting more and more stressed out? Or worried you’re never going the reach the end?

There have tons of times I’ve become frantic thinking about how many things I need to get done, with only 24 hours in the day.

It’s taken me many stress-filled days to realize organization was the answer to conquering my growing to-do list.

Posted: January 16, 2018, 12:30 pm

One of the scariest things a content marketer can experience is a sudden and dramatic drop in organic traffic. When Britt Schwartz saw this happen with one of her clients, she immediately set about identifying what the root cause was and determining how to address it. 

Posted: January 15, 2018, 4:29 pm

I’m an inbound marketing strategist. I’ve been one for years and I am always amazed at what can be accomplished when strategy and tactics come together.

If you’ll be so kind as to indulge me for a bit, I’d like to share a story about how I accomplished something that was a longshot, through smart inbound strategy and tactics.

It was about this time last year when I made the decision to do something I never imagined doing --  run for my local school board.

Posted: January 15, 2018, 12:30 pm

If you could double the percentage of people who take action on your website, how much of a difference would that make to your bottom line?

The truth is, the average conversion rate for most eCommerce and lead generating websites sits between 2-3%. Yep.

That means about 98% of your visitors are leaving without converting.

Posted: January 14, 2018, 12:30 pm

2018 isn’t what I thought it would be.

Where are the flying cars and self-tying shoes we were promised, am I right?

The absence of these wonders (and I suppose some more practical items) goes to show you the future is unpredictable.

As a marketer, you can try to analyze your data and forecast what needs to be done in the next year, but success relies on more than just what’s under your own nose.

Posted: January 13, 2018, 12:30 pm

 If you want an agency to shift and make inbound work, you really have to think about the greater purpose, your company's values, and the company's 3 year vision. 

In this week's episode of The IMPACT ShowBob and Nick talked visual search, communicating authentically, and their main topic of the day, how to make inbound work for you.

Posted: January 12, 2018, 4:30 pm

IMPACT is known for its transparency within the inbound marketing community. We tell it like it is.

If HubSpot does something that doesn’t make sense, we talk about it. And after IMPACT went through a rough period back in 2015, Bob didn’t hide behind a veil of secrecy.

He started writing about it and talking about it. A lot.

Posted: January 12, 2018, 12:30 pm

At CES 2018, companies from the TV, appliance, artificial intelligence (AI), automotive, and other spaces venture to show off their futuristic products for consumers. 

With the increased popularity of voice-controlled products and integrations with smart speakers, many companies came showing off to make sure they beat their own competitors to the voice game.

Posted: January 11, 2018, 4:30 pm

It's 7:30 a.m. on a Thursday morning -- at least it is here on the East Coast. 

Normally, I would be bending over backward to ease you into the day with a few inspirational quotes or maybe even a quick how-to. But at this moment, you and I have bigger fish to fry. 

Here's the deal, folks. Early bird pricing for IMPACT Live '18 ends on January 17 -- and if you haven't gotten your tickets yet, I'm going to need you to sit down.

You and I are going to have little chat.

Posted: January 11, 2018, 12:30 pm

You ever feel like you're Superwoman(man) because you worked 70 hours in a week? How 'bout working weekends? 

Do you get hi-fives in the office because you're still there at 9pm? 

What is working long hours really doing for you? Does it really make you that much more productive? 

Posted: January 10, 2018, 4:30 pm

With video marketing on the rise, coming up with a catchy and attractive video can be a huge challenge for those who lack the time (and money).

That's where the beauty of Facebook Live comes in. Making its debut in 2016, the service has enabled users to make videos that stream live using only a minimum of your smartphone's camera to capture it.

But as intimidating as streaming live might be, there is a variety of brand-boosting benefits to using the service that will only make you seem more trustworthy and credible as a company.

Posted: January 10, 2018, 12:30 pm

Here's the thing about being a marketing creative -- whether you're a designer, developer, or content creator.

There is this constant pressure to perform. To be creative. To stay creative. To be able to spontaneously produce compelling, engaging, inspiring products for clients out of thin air and on-demand. 

It's great that our work has given us a reputation of being creative wizards, but sometimes the idea of having to live up to those expectations can be stressful.

Posted: January 9, 2018, 4:30 pm

Ah, the monthly marketing report…

You either take data that’s already in HubSpot and manually type it into a complicated spreadsheet, or if you’re extra fancy, you take the data already in HubSpot and manually type it into a Powerpoint, and within a couple hours, you have a nifty report showing old data.

Unfortunately, you know as a marketer, this isn’t super helpful, but it at least helps communicate to your stakeholders how the previous month went.

Posted: January 9, 2018, 12:30 pm

What are the top trends that will influence inbound marketers' ability to be successful in 2018? 

That's the question I set out to answer in this week's interview with famed marketer and podcaster, Eric Siu. 

Posted: January 8, 2018, 3:46 pm

“Good artists copy, great artists steal.”

This famous quote by Picasso is the premise for Austin Kleon’s renowned book, Steal Like an Artist: 10 Things Nobody Told You About Being Creative.

Based on his 2012 Tedx Talk, Kleon shows us how to “steal” ideas from everything around us, combine them with each other (along with our own ideas) to create something entirely new.

Posted: January 8, 2018, 12:30 pm

Want to the know the greatest content marketing book I’ve read to date?

You may have already heard of this clever novel written by Ann Handley, Everybody Writes.

Posted: January 7, 2018, 12:30 pm

Every company runs into the awkward in-between phase of “Our site needs a redesign” and “Where do we begin?”

With Google’s ever-changing algorithm, the daily addition of new design trends, and constant waves of new technology, it can be tough to figure out what your new site needs and what it doesn’t.

Posted: January 6, 2018, 12:30 pm

Happy 2018 everyone!

If you missed this week's episode of The IMPACT Show, you may be the only one... Just kidding.

This week we saw our biggest live audience to date and with good reason -- Bob and Nick had a huge announcement

Posted: January 5, 2018, 4:30 pm

We all know account-based marketing is nothing new. It’s been practiced for years.

At the early stages of inbound marketing, traditional marketing tactics including account-based marketing(ABM) were looked down upon, but, now that inbound marketing isn’t the shiny new object, many sophisticated marketers are talking about how old-ish school tactics are helping them get in front of prospects that inbound just can’t reach.

Posted: January 5, 2018, 1:30 pm

Today, we are thrilled to announce that The Sales Lion will be merging with IMPACT.

For years, both teams have had a close relationship sharing the same purpose, passions, values, and goals.

Last year, we formed a partnership that allowed our two companies to work together, better educate and service clients, and co-host IMPACT Live 2017.

In 2018, we’re making this partnership permanent.

Posted: January 4, 2018, 6:22 pm

Truth be told, I didn’t imagine a career in marketing back in my college days.

When I was 18, I honestly wasn’t even thinking of going to college because I couldn’t afford it. I was living in a small town north of Pittsburgh and my plan was to waitress, like I did all throughout high school. Yeah, that was my plan. 

Posted: January 4, 2018, 12:30 pm

We are very lucky here at IMPACT.

Between Christmas and the New Year, we close our doors and take a much needed break from the daily grind.

We spend the weeks leading up to this time preparing to ensure all work and clients are satisfied and ready to hit the ground running come the 1st of the New Year, but whether you take a break over the holidays or go on vacation, don't you just feel like your mind is in a fog those first few days back?

Posted: January 3, 2018, 7:48 pm

Spotify has over 60 million users; Twitter, 330 million; Instagram, 800 million.

New users are to the SaaS world what the “Red Wedding” was to Game of Thrones fans -- a hot topic, a game changer, but depending on your business goals, industry, and even audience, it may not be a fair representation of your organization’s actual growth or success.

For many SaaS organizations it is, in fact, a vanity metric.

Posted: January 3, 2018, 12:30 pm

This time of year is always full of reflection. And looking back, 2017 has been an... interesting year for Jessie-Lee, Marcella, and myself.

It's been full of amazing client work and big wins, as well as broken expectations and massive life changesIn short, a lot has happened. 

But when we scoped out our annual New Year's episode, I wanted us to move beyond the usual, “Okay, this is what I want to do next year,” or “I know I need to work out or become a morning person, blah blah blah.”

Those are the empty, cyclical conversations we all engage in, year after year. Then we commit to the same hollow resolutions -- eat less, do more, etc. -- with the built-in expectation that these new habits would be effectively shelved by March.

Posted: January 2, 2018, 4:30 pm

Sometimes, the best you could hope for is to go out with a bang.

Whether your a company whose becoming progressively successful or one who just doesn’t see a clear future for itself, being acquired can be an exciting strategy leading to an unknown future.

Posted: January 2, 2018, 12:30 pm

Happy new year from The Inbound Success Podcast! I can't believe today is officially 2018 and the new year has already begun. In last week's Christmas episode, I looked back on 2017 and shared why I started this podcast and thanked the guests that have joined me on this journey so far.

Posted: January 1, 2018, 3:35 pm

Happy New Year, everyone!

Like many of our team, if you're taking on the responsibility of managing a team this year, understand one thing:

The best managers aren't focused on improving their ability to supervise, they're focused on improving their ability to lead

Almost anyone can be trained to manage, but very few actually succeed in becoming truly great leaders.

So, while the new year confetti is still settling and before you're neck-deep in the year's objectives, here's a little inspiration. 

Posted: January 1, 2018, 12:30 pm

It's new year's eve day! A time for change and reflection, both professionally and personally.

If you're a digital marketer, you may be wondering, how can I be even better in 2018? Luckily, the Internet is chock-full of low-cost digital marketing tools and apps that can significantly aid your efforts in the coming year.

From tools that help with SEO and content creation to social media marketing, site performance, or even collaboration between team members, you can find a tool for just about anything online.

Posted: December 31, 2017, 12:30 pm

This is a busy time of year no matter what industry you are in.

Maybe you’re trying to get those end-of-the-year reports in, close some last-minute sales, or if you’re in content strategy and creation like me, typing feverishly to publish some traffic and lead gold before the clock strikes 12:00 on New Year’s Eve.

But, while this is a crucial time of year for professionals, personally, it is also a very festive one when lifelong memories are often made.

Are you working through this holiday weekend? Here are 14 scientific reasons to unplug this weekend -- and any weekend you can.

Posted: December 30, 2017, 12:30 pm

When was the last time you stopped to really reflect?

It might seem like a silly question, but when you work in an industry as fast-paced and constantly changing as marketing, it can be easy to forget to slow down and take the time to look back at the work you’ve done.

I know I’m guilty of this.

Posted: December 29, 2017, 4:30 pm

As we get ready to say goodbye to 2017, I can't help but reflect on everything I've experienced in the past 12 months -- especially from an IMPACT perspective.

Attending CXL, winning the HubSpot Partner of the Year Award, meeting my new team members (who quickly became best friends), being able to continue to work with clients I've known for years, as well as beginning to work with new ones...the list goes on.

And with this reflection of the past comes the curiosity of what's next to come.

What does 2018 have in store for my career?

Posted: December 29, 2017, 12:30 pm

You know what used to grind my gears in high school?

When teachers would make me turn in an outline for a paper that was to be graded independently, before my paper was due. The whole exercise seemed pointless to me; why did it matter what the paper looked like before it was actually written?

In my 16-year-old brain, the answer was obvious: They were gleefully torturing me with busy work that would prevent me from watching the Backstreet Boys perform on TRL with Carson Daly.

Oh, to be young, self-centered, and boy band-obsessed.

Posted: December 28, 2017, 12:30 pm

If you're reading this, it's likely we've spent a lot of time together over the past year, or even the past few.

We're basically best blog friends and, as blog besties, I know you'll forgive me for bragging for a hot minute.

(Clears throat)

Posted: December 27, 2017, 12:30 pm

Social scientist Brené Brown, PhD., LMSW has a way of sharing her stories and being vulnerable that is relatable and makes you feel a little less alone in the world.

So, when Jessie-Lee and I found out we were going to get to see her speak for a second time at this year's INBOUND conference, as part of her promotion for her new book, Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone, we knew we had to see her.

Of course, she did not disappoint.

Posted: December 26, 2017, 4:39 pm

Confidence is one of the sexiest things a person can have and while you wouldn’t usually equate “sexy” to “work” - or at least, you probably shouldn't - confidence is going to take you far.

Confidence shines through when you have a good handle on your day-to-day responsibilities and the tasks you’re expected to complete.

When you know what you’re doing, you stand a little taller, smile a little brighter, and (if you’re me) you may even do some finger guns while winking at coworkers or clients.

Put simply, you feel good -- But that’s only one part of being a confident, kickass employee.

Posted: December 26, 2017, 12:30 pm

Welcome to a very special Christmas episode of The Inbound Success Podcast!

I had a conversation a few weeks ago with the team here at IMPACT that I work with on this podcast and they asked if I was still going to publish an episode today.

I decided to do it because if there's one thing I've learned in my 10 plus years as a content marketer and my three-plus years as a podcaster it's that consistency is key.

If you say you're going to publish a blog or a podcast every Monday morning at 10:30 am, then you've got to publish it every Monday morning at 10:30 am, even if that Monday happens to be Christmas Day.

This is a short episode due to the holiday.

I'm not sure if anyone will actually be listening, but for those who are, I'm grateful for you. To me, that's a Christmas gift in and of itself -- that you would choose to listen to this podcast on a holiday.

I don't have a guest today. Instead, I wanted to take a step back and talk about what led me to create the podcast, and also some of the things I've learned in recording the last seventeen episodes.

Posted: December 25, 2017, 12:30 pm

Good or bad, traditions and the holiday season go hand-in-hand.

Baking cookies, hanging lights, or if you're like me, belting out Mariah's "All I Want for Christmas is You" while stuck in traffic --  Some things are timeless. They never change and we love that about them.  

Unfortunately for marketers and salespeople alike, buyer behavior is not one of these things. 

Posted: December 24, 2017, 12:30 pm

This time of the year, it seems like everyone’s in the holiday spirit, which means marketers like you need to be too. 

While businesses are running around to secure their tools, partnerships, and plans for next year, consumers are far more interested in finding gifts for their loved ones and making memories. 

That's why, regardless if you’re B2C or B2B, you need to have a holiday campaign or greeting in place to stay relevant, top-of-mind, and resonate with your audience on a deeper level during this season.

Video marketing can make this easy and most importantly, fun. 

Posted: December 23, 2017, 12:30 pm

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