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Facebook has been wary to present itself as anything but a community platform, refusing to crackdown on the spread of fake news - or back peddling when it has taken a step to do so. But the more the company struggles to redefine how the information spread on its platform translates into public opinion, the more urgent the issues become.
Facebook has been wary to present itself as anything but a community platform, refusing to crackdown on the spread of fake news - or back peddling when it has taken a step to do so. But the more the company struggles to redefine how the information spread on its platform translates into public opinion, the more urgent the issues become.
Posted: January 23, 2018, 12:00 pm
Its 30-second spot will air during the game's first quarter, preceded by a single airing of the teaser video during the Super Bowl LII pre-game show on NBC.
Its 30-second spot will air during the game's first quarter, preceded by a single airing of the teaser video during the Super Bowl LII pre-game show on NBC.
Posted: January 23, 2018, 11:53 am
Featuring just the ambient noise of the engine, "Cooling Down" is the first Audi ad in many years to have no soundtrack or music.
Featuring just the ambient noise of the engine, "Cooling Down" is the first Audi ad in many years to have no soundtrack or music.
Posted: January 23, 2018, 7:22 am
"This is an extraordinary time for brands," says Robert Passikoff, president of Brand Keys. "I've never seen these kinds of paradigm shifts for brands."
"This is an extraordinary time for brands," says Robert Passikoff, president of Brand Keys. "I've never seen these kinds of paradigm shifts for brands."
Posted: January 23, 2018, 6:49 am
Previously, I asked industry experts to recall the most amazing technological advancements during the part of their career. Now I'm asking them their best tech advancement predictions for 2018.
Previously, I asked industry experts to recall the most amazing technological advancements during the part of their career. Now I'm asking them their best tech advancement predictions for 2018.
Posted: January 23, 2018, 2:12 am
The creative, written and directed by Sigal Avin and executive produced by actor David Schwimmer, depicts various cases of sexual harassment in the workplace, all based on real events.
The creative, written and directed by Sigal Avin and executive produced by actor David Schwimmer, depicts various cases of sexual harassment in the workplace, all based on real events.
Posted: January 22, 2018, 9:46 pm
Continuing a process of public soul searching, Facebook is now pondering its relationship to democracy. Given recent warnings about the social net's negative impact on users' mental health -- the tech titan seems wary about its impact on representative governments.
Continuing a process of public soul searching, Facebook is now pondering its relationship to democracy. Given recent warnings about the social net's negative impact on users' mental health -- the tech titan seems wary about its impact on representative governments.
Posted: January 22, 2018, 8:20 pm
The social media giant has decided not to bid on streaming rights for next season's slate of "Thursday Night Football" games, according to Bloomberg. Facebook has been a bidder for those games in the past. This season Amazon streamed the games, while last year Twitter won those rights.
The social media giant has decided not to bid on streaming rights for next season's slate of "Thursday Night Football" games, according to Bloomberg. Facebook has been a bidder for those games in the past. This season Amazon streamed the games, while last year Twitter won those rights.
Posted: January 22, 2018, 7:37 pm
U.S. social media sites fared poorly in visibility on Google's search engine in 2017, but YouTube and a few other video sites performed more favorably, which resulted in higher visibility. The top three sites -- all social media --experienced the highest loss in visibility, according to data released Monday.
U.S. social media sites fared poorly in visibility on Google's search engine in 2017, but YouTube and a few other video sites performed more favorably, which resulted in higher visibility. The top three sites -- all social media --experienced the highest loss in visibility, according to data released Monday.
Posted: January 22, 2018, 7:28 pm
In a surprise move, News Corp. Executive Chairman Rupert Murdoch is calling on the major digital publishing gateways -- specifically Facebook and Google -- to begin providing "carriage fees" for republishing news content from publishers. Striking an analogy to the TV industry, where cable operators negotiate retransmission and affiliate fees for distributing cable and broadcast networks and TV stations, Murdoch said it is time to rethink the Internet's economic model for republishing content in a similar way.
In a surprise move, News Corp. Executive Chairman Rupert Murdoch is calling on the major digital publishing gateways -- specifically Facebook and Google -- to begin providing "carriage fees" for republishing news content from publishers. Striking an analogy to the TV industry, where cable operators negotiate retransmission and affiliate fees for distributing cable and broadcast networks and TV stations, Murdoch said it is time to rethink the Internet's economic model for republishing content in a similar way.
Posted: January 22, 2018, 7:08 pm
Video is fraught with possibilities, potential, and import. And yet, today it's mostly a collection of false starts and half-measures. Why? Video is trapped in a economic model of the past, and while there are moments of extraordinary brilliance that can offer us a glimpse into the future, they burn bright and then mostly fade away.
Video is fraught with possibilities, potential, and import. And yet, today it's mostly a collection of false starts and half-measures. Why? Video is trapped in a economic model of the past, and while there are moments of extraordinary brilliance that can offer us a glimpse into the future, they burn bright and then mostly fade away.
Posted: January 22, 2018, 6:08 pm
The bell has rung on year one of Donald Trump's exhausting and culturally tempestuous presidency. His provocative executive orders and tweets have spawned immense activism by students, women, athletes, scientists, and actors - railing against Trump's bigotry and Gilded Age policies. And for the first time in recent history, corporations and their CEOs have actively entered the political fray.
The bell has rung on year one of Donald Trump's exhausting and culturally tempestuous presidency. His provocative executive orders and tweets have spawned immense activism by students, women, athletes, scientists, and actors - railing against Trump's bigotry and Gilded Age policies. And for the first time in recent history, corporations and their CEOs have actively entered the political fray.
Posted: January 22, 2018, 6:00 pm
Conde Nast is diligently building its data capabilities. The founder of Lighthouse Datalab, Sriram Subramanian, will become head of data science at Conde Nast and will lead the company's data-science efforts.
Conde Nast is diligently building its data capabilities. The founder of Lighthouse Datalab, Sriram Subramanian, will become head of data science at Conde Nast and will lead the company's data-science efforts.
Posted: January 22, 2018, 5:50 pm
Throttling news from feeds will surely benefit Facebook as more publishers consider Instant Articles.
Throttling news from feeds will surely benefit Facebook as more publishers consider Instant Articles.
Posted: January 22, 2018, 3:59 pm
"The Alienist" is a big win for TNT -- a taut, fast-paced crime thriller that effectively re-creates the tumultuous world of New York City in 1896.
"The Alienist" is a big win for TNT -- a taut, fast-paced crime thriller that effectively re-creates the tumultuous world of New York City in 1896.
Posted: January 22, 2018, 2:16 pm
A marketing stunt blew up a big Spike logo in the desert. Viewers had a role in voting how Spike would meet its end. After the logo was engulfed in flames and keeled over, a new banner was revealed: The Paramount Network.
A marketing stunt blew up a big Spike logo in the desert. Viewers had a role in voting how Spike would meet its end. After the logo was engulfed in flames and keeled over, a new banner was revealed: The Paramount Network.
Posted: January 22, 2018, 2:00 pm
Platform expansions include a partnership that connects Conde Nast's customer data to the Nielsen Catalina API, and the acquisition of CitizenNet, a social-media-first marketing partner that allows the media company to connect advertisers with potential customers across platforms like Twitter, Instagram and Facebook.
Platform expansions include a partnership that connects Conde Nast's customer data to the Nielsen Catalina API, and the acquisition of CitizenNet, a social-media-first marketing partner that allows the media company to connect advertisers with potential customers across platforms like Twitter, Instagram and Facebook.
Posted: January 22, 2018, 12:00 pm
To fill feeds with higher-quality news, Facebook plans to survey a representative sample of users to measure their familiarity with and trust in various publishers. In users' feeds, Facebook also plans to prioritize posts that engender conversations and what its algorithms deem to be "meaningful" interactions.
To fill feeds with higher-quality news, Facebook plans to survey a representative sample of users to measure their familiarity with and trust in various publishers. In users' feeds, Facebook also plans to prioritize posts that engender conversations and what its algorithms deem to be "meaningful" interactions.
Posted: January 20, 2018, 12:20 am
"Pampers knows that when baby sleeps, everyone else can get some sleep, too, and that is important for the overall health of the entire family," P&G's Laura Dressman tells "Marketing Daily. "
"Pampers knows that when baby sleeps, everyone else can get some sleep, too, and that is important for the overall health of the entire family," P&G's Laura Dressman tells "Marketing Daily. "
Posted: January 19, 2018, 8:10 pm
Increasing the odds that Facebook will one day turn WhatsApp's popularity into profits, the messaging app is offering special accounts for all businesses. At launch, the app is free for businesses to download, but Facebook plans to monetize the offering at some point in the future.
Increasing the odds that Facebook will one day turn WhatsApp's popularity into profits, the messaging app is offering special accounts for all businesses. At launch, the app is free for businesses to download, but Facebook plans to monetize the offering at some point in the future.
Posted: January 18, 2018, 11:33 pm
A friend told me three things that really surprised me about Facebook: He was no longer on it and didn't plan to go back; his teenagers are never on it; and his elderly mother just joined Facebook. Within the context of certain recent charges about Facebook, perhaps my friend's revelations are worth further exploration.
A friend told me three things that really surprised me about Facebook: He was no longer on it and didn't plan to go back; his teenagers are never on it; and his elderly mother just joined Facebook. Within the context of certain recent charges about Facebook, perhaps my friend's revelations are worth further exploration.
Posted: January 18, 2018, 10:04 pm
"It's a matter of companies catching up to what a good percentage of the customer base is looking for," Peter Cunningham, technology, media, and telecommunications practice lead at J.D. Power, tells "Marketing Daily."
"It's a matter of companies catching up to what a good percentage of the customer base is looking for," Peter Cunningham, technology, media, and telecommunications practice lead at J.D. Power, tells "Marketing Daily."
Posted: January 18, 2018, 8:52 pm
Oh, the irony. Had the young people on social media voted, we wouldn't be looking for Russian trolls.
Oh, the irony. Had the young people on social media voted, we wouldn't be looking for Russian trolls.
Posted: January 18, 2018, 2:11 pm
While direct and organic traffic from search results have remained largely stable, social dropped by a collective 89 million visits annually, according to data.
While direct and organic traffic from search results have remained largely stable, social dropped by a collective 89 million visits annually, according to data.
Posted: January 17, 2018, 8:02 pm
Data collected by the influencer-marketing platform also shows that nearly 90% of the sponsored posts in 2017 received up to 1,000 "likes" per post, which suggests a high level of influence involved in #ad posts.
Data collected by the influencer-marketing platform also shows that nearly 90% of the sponsored posts in 2017 received up to 1,000 "likes" per post, which suggests a high level of influence involved in #ad posts.
Posted: January 17, 2018, 12:00 pm