MediaPost Feed

mediapost feedMediaPost is awesome for many feeds and all SMM or SEM information — and even more, too!

MediaPost.com: social

social

Top social media influencers will share their own love stories and romantic meal ideas that incorporate milk across their platforms.
Top social media influencers will share their own love stories and romantic meal ideas that incorporate milk across their platforms.
Posted: September 21, 2017, 9:10 pm
Facebook Thursday afternoon said it will provide detailed information about thousands of ads placed by Russian operatives on the social network to Congressional investigators, as part of their probe of Russia's interference in the 2016 Presidential election. The announcement, which was made during a live video by CEO Mark Zuckerberg on his Facebook page, comes two weeks after Facebook disclosed it had found more than 3,000 ads bought from accounts associated with Russia's Internet Research Agency, and that it was sharing details of those campaigns with Special Counsel Robert Mueller as part of his investigation.
Facebook Thursday afternoon said it will provide detailed information about thousands of ads placed by Russian operatives on the social network to Congressional investigators, as part of their probe of Russia's interference in the 2016 Presidential election. The announcement, which was made during a live video by CEO Mark Zuckerberg on his Facebook page, comes two weeks after Facebook disclosed it had found more than 3,000 ads bought from accounts associated with Russia's Internet Research Agency, and that it was sharing details of those campaigns with Special Counsel Robert Mueller as part of his investigation.
Posted: September 21, 2017, 7:53 pm
With the expanded targeting options, some advertisers are seeing increases in click-through rates of up to 50%, and reductions in their cost per click of around 20%.
With the expanded targeting options, some advertisers are seeing increases in click-through rates of up to 50%, and reductions in their cost per click of around 20%.
Posted: September 21, 2017, 7:47 pm
Hidden behind a virtual mask, Instagram is also hoping more people will feel comfortable broadcasting live video of themselves.
Hidden behind a virtual mask, Instagram is also hoping more people will feel comfortable broadcasting live video of themselves.
Posted: September 21, 2017, 7:37 pm
Three Facebook users are asking a federal appellate court to revive a lawsuit accusing Facebook of violating their privacy by tracking their activity on health sites.
Three Facebook users are asking a federal appellate court to revive a lawsuit accusing Facebook of violating their privacy by tracking their activity on health sites.
Posted: September 21, 2017, 7:35 pm
U.S. advertising revenues in August took an expected hit -- down 7% for the month. That's due, in large part, to unfavorable comparisons to high TV media spending from the Summer Olympics in August 2016. Cable TV networks and U.S. syndication fared much better -- just losing 1% and 2% in the month.
U.S. advertising revenues in August took an expected hit -- down 7% for the month. That's due, in large part, to unfavorable comparisons to high TV media spending from the Summer Olympics in August 2016. Cable TV networks and U.S. syndication fared much better -- just losing 1% and 2% in the month.
Posted: September 21, 2017, 7:30 pm

California Milk Processor Board and its agency Goodby Silverstein & Partners are encouraging further milk consumption by highlighting individual milk-and-food combinations.

The "Love Stories" campaign draws on classic dating scenarios to highlight the versatility of milk when it comes to food pairings, such as cookies and donuts or tacos and chicken wings.

In addition to an online film, print work features a "Food Loves Milk" headline alongside individual milk-and-food combinations. The creative will be displayed in-store at supermarkets across California.

Top social media influencers will share their own love stories and romantic meal ideas that incorporate milk across their platforms and various events across California will host a dating expert who will provide love advice amid unique milk and food treats.

The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

California Milk Processor Board and its agency Goodby Silverstein & Partners are encouraging further milk consumption by highlighting individual milk-and-food combinations.

The "Love Stories" campaign draws on classic dating scenarios to highlight the versatility of milk when it comes to food pairings, such as cookies and donuts or tacos and chicken wings.

In addition to an online film, print work features a "Food Loves Milk" headline alongside individual milk-and-food combinations. The creative will be displayed in-store at supermarkets across California.

Top social media influencers will share their own love stories and romantic meal ideas that incorporate milk across their platforms and various events across California will host a dating expert who will provide love advice amid unique milk and food treats.

The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

Posted: September 21, 2017, 6:42 pm
User-generated content is now possible in email, thanks to some new services.
User-generated content is now possible in email, thanks to some new services.
Posted: September 21, 2017, 6:24 pm
Lyft climbed from the #103 to the #26 spot of the leaderboard yesterday with an impressive 326% increase in digital engagements. Driving this spike were 18 new video uploads to the official Lyft YouTube channel on Tuesday (9/19), the most popular of which was titled "Behind the Scenes of "It Matters How You Get There."
Lyft climbed from the #103 to the #26 spot of the leaderboard yesterday with an impressive 326% increase in digital engagements. Driving this spike were 18 new video uploads to the official Lyft YouTube channel on Tuesday (9/19), the most popular of which was titled "Behind the Scenes of "It Matters How You Get There."
Posted: September 21, 2017, 6:13 pm
Digital and e-commerce are surging in the grocery retail industry. We are in the fortunate position to learn from the disruption that digital has already created in other retail verticals. But we are now moving with urgency to keep pace as the forces of digital disruption within grocery retail are accelerating.
Digital and e-commerce are surging in the grocery retail industry. We are in the fortunate position to learn from the disruption that digital has already created in other retail verticals. But we are now moving with urgency to keep pace as the forces of digital disruption within grocery retail are accelerating.
Posted: September 21, 2017, 5:00 pm
The company is launching a new multifaceted campaign developed in-house. Armstrong Flooring did a direct buy with HGTV for an integrated partnership.
The company is launching a new multifaceted campaign developed in-house. Armstrong Flooring did a direct buy with HGTV for an integrated partnership.
Posted: September 21, 2017, 3:55 pm
The campaign will span TV, digital and social media content campaigns, a sweepstakes, themed packaging and in-store recipe sampling.
The campaign will span TV, digital and social media content campaigns, a sweepstakes, themed packaging and in-store recipe sampling.
Posted: September 21, 2017, 2:50 pm

Los Angeles ad agency Mistress has been named creative agency of record for Sambazon, maker of açaí berry juices, snacks, sorbets and other products. 

Mistress’s remit is to bring brand awareness of the Sambazon brand to açaí loving consumers and new adopters, beginning with a focus on the college-age segment, Millennials and Gen Z consumers. 

The agency will use its branding expertise to better define the core attributes of the brand in a campaign being developed for launch in January 2018. The media mix will focus on social, digital, and experiential in order to tell the brand’s social enterprise story. 

It’s the second account win in as many weeks for Mistress which last week won an assignment from American Apparel.

 

Los Angeles ad agency Mistress has been named creative agency of record for Sambazon, maker of açaí berry juices, snacks, sorbets and other products. 

Mistress’s remit is to bring brand awareness of the Sambazon brand to açaí loving consumers and new adopters, beginning with a focus on the college-age segment, Millennials and Gen Z consumers. 

The agency will use its branding expertise to better define the core attributes of the brand in a campaign being developed for launch in January 2018. The media mix will focus on social, digital, and experiential in order to tell the brand’s social enterprise story. 

It’s the second account win in as many weeks for Mistress which last week won an assignment from American Apparel.

 

Posted: September 21, 2017, 2:44 pm
Kodak Moments, the consumer-facing side of Kodak Alaris, is releasing a new premium photo-printing platform that will help people find, curate and print the moments that matter to them most.
Kodak Moments, the consumer-facing side of Kodak Alaris, is releasing a new premium photo-printing platform that will help people find, curate and print the moments that matter to them most.
Posted: September 21, 2017, 1:30 pm
The creative is designed to emphasize the urgency of the animal's plight in that there are only three left in the world and they're under 24-hour surveillance.
The creative is designed to emphasize the urgency of the animal's plight in that there are only three left in the world and they're under 24-hour surveillance.
Posted: September 21, 2017, 12:00 pm
It may just be coincidental, but for the first time in memory, a handful of upcoming new high-profile TV shows are not being made available to TV columnists and critics in advance of their air dates.
It may just be coincidental, but for the first time in memory, a handful of upcoming new high-profile TV shows are not being made available to TV columnists and critics in advance of their air dates.
Posted: September 21, 2017, 11:46 am
Publishers are continuing their move into bespoke programmatic with a new partnership between Concert, a publisher-controlled ad platform owned by Vox Media and NBCUniversal, and programmatic tech and ad marketplace Index Exchange. The collaboration will enable advertisers to make programmatic buys of targeted ad inventory within brand-safe environments.
Publishers are continuing their move into bespoke programmatic with a new partnership between Concert, a publisher-controlled ad platform owned by Vox Media and NBCUniversal, and programmatic tech and ad marketplace Index Exchange. The collaboration will enable advertisers to make programmatic buys of targeted ad inventory within brand-safe environments.
Posted: September 21, 2017, 11:00 am
Generation Z is taking over the spotlight and making some serious waves in the process, says Monotype in an analysis of GenZ experience. GenZs are the first true digital natives, born between the late 1990's to the mid 2000's.
Generation Z is taking over the spotlight and making some serious waves in the process, says Monotype in an analysis of GenZ experience. GenZs are the first true digital natives, born between the late 1990's to the mid 2000's.
Posted: September 21, 2017, 10:15 am
Every industry is being impacted by the Internet of Things in one way or another and hospitality is no exception. Travelers are dealing with beacons at airports to provide more relevant location-based information as they navigate through a terminal on the way to their plane. Delta lets passengers track if their luggage made it onto the plane and Tumi has a device that tells precisely where that luggage is, anywhere in the world.
Every industry is being impacted by the Internet of Things in one way or another and hospitality is no exception. Travelers are dealing with beacons at airports to provide more relevant location-based information as they navigate through a terminal on the way to their plane. Delta lets passengers track if their luggage made it onto the plane and Tumi has a device that tells precisely where that luggage is, anywhere in the world.
Posted: September 21, 2017, 2:03 am
Magna forecasts U.S. media owners' net advertising revenues to grow by 3.6% this year (excluding the impact of political and Olympics) to reach $185 billion, which the Interpublic intelligence arm said would be a record.
Magna forecasts U.S. media owners' net advertising revenues to grow by 3.6% this year (excluding the impact of political and Olympics) to reach $185 billion, which the Interpublic intelligence arm said would be a record.
Posted: September 20, 2017, 8:20 pm
In the wake of an embarrassing expose revealing that Facebook enabled ads to be targeted to people who were anti-Semitic, Facebook COO Sheryl Sandberg this afternoon announced the social network is "strengthening our ads-targeting policies and tools." The plan includes tighter ad-targeting polices and standards, more manual review and community reporting. In the meantime, Facebook is reinstating 5,000 targeting terms that were temporarily disabled.
In the wake of an embarrassing expose revealing that Facebook enabled ads to be targeted to people who were anti-Semitic, Facebook COO Sheryl Sandberg this afternoon announced the social network is "strengthening our ads-targeting policies and tools." The plan includes tighter ad-targeting polices and standards, more manual review and community reporting. In the meantime, Facebook is reinstating 5,000 targeting terms that were temporarily disabled.
Posted: September 20, 2017, 8:07 pm
A study of 45 brands found that messages delivered via owned social media were less likely to increase purchase intent than messages delivered via earned social media. Owned social media was effective in raising brand awareness and customer satisfaction.
A study of 45 brands found that messages delivered via owned social media were less likely to increase purchase intent than messages delivered via earned social media. Owned social media was effective in raising brand awareness and customer satisfaction.
Posted: September 20, 2017, 11:00 am
Pinterest is automating the Pin Collective -- its outside network of content creators that help brands craft creative for the pin-based social network. Per the change, Pinterest is also promising content creators an even easier way to monetize their Pinterest expertise.
Pinterest is automating the Pin Collective -- its outside network of content creators that help brands craft creative for the pin-based social network. Per the change, Pinterest is also promising content creators an even easier way to monetize their Pinterest expertise.
Posted: September 20, 2017, 3:06 am
The NFL earned the #1 spot of the leaderboard yesterday, thanks to a YouTube video posted on Thursday (9/14), which highlighted the Houston Texans vs. Cincinnati Bengals during week 2 of the 2017 NFL season. Tracking 1M views between Thursday and Monday (9/18), the video ranks as the #1 video shared by the sports league within the past week.
The NFL earned the #1 spot of the leaderboard yesterday, thanks to a YouTube video posted on Thursday (9/14), which highlighted the Houston Texans vs. Cincinnati Bengals during week 2 of the 2017 NFL season. Tracking 1M views between Thursday and Monday (9/18), the video ranks as the #1 video shared by the sports league within the past week.
Posted: September 19, 2017, 2:37 pm
The Saudi regime claims that Al Jazeera's Arab-language Discover Publisher Channel, launched in May, violated its local laws by stirring up dissent and acting to the detriment of the kingdom on behalf of foreign interests.
The Saudi regime claims that Al Jazeera's Arab-language Discover Publisher Channel, launched in May, violated its local laws by stirring up dissent and acting to the detriment of the kingdom on behalf of foreign interests.
Posted: September 19, 2017, 11:00 am