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The editors added that one year after the election of President Trump, a space for the LGBTQ community is needed "now, more than ever" for "representation and visibility."
The editors added that one year after the election of President Trump, a space for the LGBTQ community is needed "now, more than ever" for "representation and visibility."
Posted: November 21, 2017, 10:33 pm
Broadcasters can now see their requests by tapping a new "Live With" button, which is an image of two smiley faces. The icon will also show a red number, so hosts can see how many requests are pending.
Broadcasters can now see their requests by tapping a new "Live With" button, which is an image of two smiley faces. The icon will also show a red number, so hosts can see how many requests are pending.
Posted: November 21, 2017, 10:19 pm
While ChicagoBusiness.com was using discussion platform Disqus to host readers' comments, Crain's Chicago Business says "the trolls" were no match for the site's team.
While ChicagoBusiness.com was using discussion platform Disqus to host readers' comments, Crain's Chicago Business says "the trolls" were no match for the site's team.
Posted: November 21, 2017, 9:27 pm
Subscription box marketing -- the selling of surprise monthly gifts -- is taking off, Fosina Marketing Group says. So it has created a holiday to celebrate it.
Subscription box marketing -- the selling of surprise monthly gifts -- is taking off, Fosina Marketing Group says. So it has created a holiday to celebrate it.
Posted: November 21, 2017, 8:59 pm
TV pulls in 90% of the average viewer's video time and 73% of millennial viewers, according to a new study.
TV pulls in 90% of the average viewer's video time and 73% of millennial viewers, according to a new study.
Posted: November 21, 2017, 7:12 pm
"If you live your life openly with your emotions, that's a more manly stance than burying them," actor Nick Offerman told Men's Health in a recently published article.
"If you live your life openly with your emotions, that's a more manly stance than burying them," actor Nick Offerman told Men's Health in a recently published article.
Posted: November 21, 2017, 6:00 pm

UK Retailer Debenhams has tapped Mother for creative ad duties after a review. 

According to Campaign, Mother will be responsible for developing the client’s brand identity. 

The incumbent was JWT London and consultant AAR assisted the retailer with the review. 

UK Retailer Debenhams has tapped Mother for creative ad duties after a review. 

According to Campaign, Mother will be responsible for developing the client’s brand identity. 

The incumbent was JWT London and consultant AAR assisted the retailer with the review. 

Posted: November 21, 2017, 2:39 pm

New York City’s tourism marketing organization NYC & Company is launching a big new campaign—“True York City”--with media and partnerships running across 17 countries through spring 2018.

The value of the campaign is estimated at $15.6 million, per the organization.

The “True York City” creative showcases both well-known and lesser known areas of the five boroughs and invites New York residents to submit their own images.

Artwork depicts the phrase “Famous Original New York City" with typography using a sampling of NYC visuals from past and present as an art form. Graphics include an apple (“The Big Apple”), five noise lines to represent the boroughs and a heart, in homage to the “I Love NY” logo, which debuted 40 years ago.

JCDecaux is introducing out-of-home advertisements in Boston, Chicago and select national shopping malls through mid-February 2018, all designed to drive viewers to NYCgo.com.  New York City media will cover all five boroughs and showcase the #TrueYorkCity hashtag. To further amplify the social media message, the campaign is working with Facebook, Instagram, Weibo and WeChat in China.

Internationally, this is the first JCDecaux out-of-home media presence for NYC & Company in Argentina, Chile and Sweden. The campaign will also attempt to lure travelers in Norway, Australia, Brazil, France and Spain.

Social platforms will play an important amplification role as well within the campaign with primary focus across Facebook, Instagram, Weibo and WeChat in China.

Cooperative travel partnerships will contribute an estimated value of $1.7 million, says NYC & Company.

Among these alliances, British Airways has introduced ads promoting travel offers/packages through February 2018; Aeromexico is running nationwide media through early January 2018 and CANUSA is debuting nationwide media in Germany with additional creative to come roll out in 2018.

In addition, NYC & Company holds multiple strategic city-to-city tourism alliances internationally. Nearly $1 million of in-kind media contributions will include an Air Canada partnership running through December.  There will be a campaign launch in Cape Town, South Africa in February 2018.

This roll-out coincides with NYC & Company appointing Elan Cole as creative director in July 2017.

 

 

New York City’s tourism marketing organization NYC & Company is launching a big new campaign—“True York City”--with media and partnerships running across 17 countries through spring 2018.

The value of the campaign is estimated at $15.6 million, per the organization.

The “True York City” creative showcases both well-known and lesser known areas of the five boroughs and invites New York residents to submit their own images.

Artwork depicts the phrase “Famous Original New York City" with typography using a sampling of NYC visuals from past and present as an art form. Graphics include an apple (“The Big Apple”), five noise lines to represent the boroughs and a heart, in homage to the “I Love NY” logo, which debuted 40 years ago.

JCDecaux is introducing out-of-home advertisements in Boston, Chicago and select national shopping malls through mid-February 2018, all designed to drive viewers to NYCgo.com.  New York City media will cover all five boroughs and showcase the #TrueYorkCity hashtag. To further amplify the social media message, the campaign is working with Facebook, Instagram, Weibo and WeChat in China.

Internationally, this is the first JCDecaux out-of-home media presence for NYC & Company in Argentina, Chile and Sweden. The campaign will also attempt to lure travelers in Norway, Australia, Brazil, France and Spain.

Social platforms will play an important amplification role as well within the campaign with primary focus across Facebook, Instagram, Weibo and WeChat in China.

Cooperative travel partnerships will contribute an estimated value of $1.7 million, says NYC & Company.

Among these alliances, British Airways has introduced ads promoting travel offers/packages through February 2018; Aeromexico is running nationwide media through early January 2018 and CANUSA is debuting nationwide media in Germany with additional creative to come roll out in 2018.

In addition, NYC & Company holds multiple strategic city-to-city tourism alliances internationally. Nearly $1 million of in-kind media contributions will include an Air Canada partnership running through December.  There will be a campaign launch in Cape Town, South Africa in February 2018.

This roll-out coincides with NYC & Company appointing Elan Cole as creative director in July 2017.

 

 

Posted: November 21, 2017, 1:57 pm
"You've got people thinking they're about to get a cup of high-powered coffee and instead ... they get whisked away to a track," Cramer-Krasselt's Marshall Ross tells "Marketing Daily."
"You've got people thinking they're about to get a cup of high-powered coffee and instead ... they get whisked away to a track," Cramer-Krasselt's Marshall Ross tells "Marketing Daily."
Posted: November 21, 2017, 7:24 am
Amazon, home streaming services and sites that have become video content producers are shaking up the industry. Two trends are moving the needle -- producers continue to dilute audience segments with the rise in the number of entertainment channels, and in 2017, an increasing number of consumers are landing on media and entertainment sites directly from social media, rather than organic search, according to data.
Amazon, home streaming services and sites that have become video content producers are shaking up the industry. Two trends are moving the needle -- producers continue to dilute audience segments with the rise in the number of entertainment channels, and in 2017, an increasing number of consumers are landing on media and entertainment sites directly from social media, rather than organic search, according to data.
Posted: November 20, 2017, 7:07 pm
Remember: Video isn't free to make. Video isn't free to store. Video isn't free to deliver. As long as YouTube continues to rely on its big brother Google's ad revenue to underwrite its video losses, the video space is stuck, unable to connect revenues, audiences and makers.
Remember: Video isn't free to make. Video isn't free to store. Video isn't free to deliver. As long as YouTube continues to rely on its big brother Google's ad revenue to underwrite its video losses, the video space is stuck, unable to connect revenues, audiences and makers.
Posted: November 20, 2017, 6:28 pm
A federal judge threw out allegations that Facebook violated users' privacy by tracking them via the like button, even when they were logged out of the social networking service.
A federal judge threw out allegations that Facebook violated users' privacy by tracking them via the like button, even when they were logged out of the social networking service.
Posted: November 20, 2017, 6:14 pm
Marketing through technology has become key to revenue generation, and there is a multitude of new products promising to drive revenues by using new electronic tools driven by artificial intelligence, data analysis and other means. Quite a few of these products aim to act as non-human "concierges" for hotels and, while helping guests enjoy a better experience, offer a way for hotels to up-sell.
Marketing through technology has become key to revenue generation, and there is a multitude of new products promising to drive revenues by using new electronic tools driven by artificial intelligence, data analysis and other means. Quite a few of these products aim to act as non-human "concierges" for hotels and, while helping guests enjoy a better experience, offer a way for hotels to up-sell.
Posted: November 20, 2017, 6:00 pm
LEGO Life is a site that entertains, but also tells LEGO which toys are a hit.
LEGO Life is a site that entertains, but also tells LEGO which toys are a hit.
Posted: November 20, 2017, 4:28 pm
Small Business Saturday, which is sandwiched in between the big retailers' upcoming - and seismically larger - Black Friday and Cyber Monday events, continues to gain traction in its eighth year of promoting shops on Main St. It also has been a bright success in the midst of some challenging years for American Express, which launched the program in 2010 with the last recession in full bloom.
Small Business Saturday, which is sandwiched in between the big retailers' upcoming - and seismically larger - Black Friday and Cyber Monday events, continues to gain traction in its eighth year of promoting shops on Main St. It also has been a bright success in the midst of some challenging years for American Express, which launched the program in 2010 with the last recession in full bloom.
Posted: November 20, 2017, 12:57 pm
Small Business Saturday, which is sandwiched in between the big retailers' upcoming - and seismically larger - Black Friday and Cyber Monday events this week, continues to gain traction in its eighth year of promoting shops on Main St. It also has been a bright success in the midst of some challenging years for American Express, which launched the program in 2010 with the last recession in full bloom.
Small Business Saturday, which is sandwiched in between the big retailers' upcoming - and seismically larger - Black Friday and Cyber Monday events this week, continues to gain traction in its eighth year of promoting shops on Main St. It also has been a bright success in the midst of some challenging years for American Express, which launched the program in 2010 with the last recession in full bloom.
Posted: November 20, 2017, 12:54 pm
Polling and other assessment tools can be helpful. But, they don't capture how people feel at their cores. Social media does. The recent midterms are a case in point.
Polling and other assessment tools can be helpful. But, they don't capture how people feel at their cores. Social media does. The recent midterms are a case in point.
Posted: November 20, 2017, 12:00 pm
There's one (generational) group in particular that's bound to draw a marketer's attention: Gen Z. Though that class of digital and social natives is still a developing consumer group, it's one that retailers have become particularly interested in.
There's one (generational) group in particular that's bound to draw a marketer's attention: Gen Z. Though that class of digital and social natives is still a developing consumer group, it's one that retailers have become particularly interested in.
Posted: November 20, 2017, 11:15 am
Audi wanted to have fun with this year's holiday ads and so offers a humorous take on the shopping experience, says Ken Bracht, director of brand marketing, Audi of America.
Audi wanted to have fun with this year's holiday ads and so offers a humorous take on the shopping experience, says Ken Bracht, director of brand marketing, Audi of America.
Posted: November 20, 2017, 7:31 am
The good news is that the ad industry is making strides in gender diversity. The bad news is that it has spawned so many concurrent efforts that the movement may have become a little too diversified. Take one -- The 3% Conference. When it was created in 2010, its mission was to grow the percentage of U.S. creative directors from an estimated 3% to a more gender-equitable 50%. Seven years later, the industry estimates 29% of creative directors now are women. While strides still need to be made, there is some concern that the gender diversity movement has become a little too strident, at least in terms of the number and diversity of competing organizations, initiatives, voices and messages competing for attention in the marketplace.
The good news is that the ad industry is making strides in gender diversity. The bad news is that it has spawned so many concurrent efforts that the movement may have become a little too diversified. Take one -- The 3% Conference. When it was created in 2010, its mission was to grow the percentage of U.S. creative directors from an estimated 3% to a more gender-equitable 50%. Seven years later, the industry estimates 29% of creative directors now are women. While strides still need to be made, there is some concern that the gender diversity movement has become a little too strident, at least in terms of the number and diversity of competing organizations, initiatives, voices and messages competing for attention in the marketplace.
Posted: November 19, 2017, 1:44 pm
"Disclaimers on paid digital and internet-based advertisements are one tool identified as a mechanism for exposing foreign-paid advertisements," the FEC stated Thursday.
"Disclaimers on paid digital and internet-based advertisements are one tool identified as a mechanism for exposing foreign-paid advertisements," the FEC stated Thursday.
Posted: November 17, 2017, 5:02 pm
A local official in Virginia is appealing an order that she violated a resident's free speech rights by banning him from commenting on her Facebook page.
A local official in Virginia is appealing an order that she violated a resident's free speech rights by banning him from commenting on her Facebook page.
Posted: November 16, 2017, 8:55 pm
The decision comes amid the social giant's continued efforts to devise a new authentication and verification program, along with less ambiguous user guidelines. Chief among the system's problems was its recent failure to block neo-Nazi leaders like Jason Kessler.
The decision comes amid the social giant's continued efforts to devise a new authentication and verification program, along with less ambiguous user guidelines. Chief among the system's problems was its recent failure to block neo-Nazi leaders like Jason Kessler.
Posted: November 16, 2017, 7:45 pm
Wochit Plus, which will be available to the company's current users as an add-on product, will feature videos sourced by Storyful. Wochit's videos currently feature material sourced from Reuters, Getty, AP, AFP and other companies.
Wochit Plus, which will be available to the company's current users as an add-on product, will feature videos sourced by Storyful. Wochit's videos currently feature material sourced from Reuters, Getty, AP, AFP and other companies.
Posted: November 16, 2017, 1:00 pm
Are social media functions the secret sauce for OTT? Philo, a new digital package of live, linear TV networks sans broadcasting or sports channels, believes this is the key to success.
Are social media functions the secret sauce for OTT? Philo, a new digital package of live, linear TV networks sans broadcasting or sports channels, believes this is the key to success.
Posted: November 15, 2017, 2:00 pm