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Marketers that adhere to the Stark family motto and prepare for the holidays in advance are more likely to report successful winter seasons, per a new study released Thursday by Campaigner.
Marketers that adhere to the Stark family motto and prepare for the holidays in advance are more likely to report successful winter seasons, per a new study released Thursday by Campaigner.
Posted: July 21, 2017, 6:38 pm
After closing a round of investment funding, the traditional search ad platform company will now support ecommerce advertising, and added Amazon to the list of locations in which marketers can buy advertising space.
After closing a round of investment funding, the traditional search ad platform company will now support ecommerce advertising, and added Amazon to the list of locations in which marketers can buy advertising space.
Posted: July 21, 2017, 4:25 pm

Forcepoint is partnering with Mechanica to introduce new brand positioning now that the cybersecurity company has spun-off from defense contractor Raytheon.

Protecting the Human Point" is designed to shift away from technology-oriented messaging to focus on people and human behavior as they interact with business data and intellectual property.

The campaign overhaul includes brand naming and positioning, product renaming, and a new website. The multi-channel campaign creative runs across broadcast and digital video, social media, out-of-home and print advertising.

 

Forcepoint is partnering with Mechanica to introduce new brand positioning now that the cybersecurity company has spun-off from defense contractor Raytheon.

Protecting the Human Point" is designed to shift away from technology-oriented messaging to focus on people and human behavior as they interact with business data and intellectual property.

The campaign overhaul includes brand naming and positioning, product renaming, and a new website. The multi-channel campaign creative runs across broadcast and digital video, social media, out-of-home and print advertising.

 

Posted: July 21, 2017, 3:45 pm
Uploaded on Thursday, a sneak peek of Blac Chyna on MTV's Wild N' Out, which tracked 553K views within 24 hours, helped the music cable channel land on the #2 spot of the leaderboard.
Uploaded on Thursday, a sneak peek of Blac Chyna on MTV's Wild N' Out, which tracked 553K views within 24 hours, helped the music cable channel land on the #2 spot of the leaderboard.
Posted: July 21, 2017, 3:22 pm
The U.S. advertising market grew 3.8% in the second quarter of this year -- largely due to an 11% gain in digital media. National TV, however, brought down the overall results.
The U.S. advertising market grew 3.8% in the second quarter of this year -- largely due to an 11% gain in digital media. National TV, however, brought down the overall results.
Posted: July 21, 2017, 1:55 pm
Today's pay-to-play influencer model can't sustain itself, said Brian Salzman, founder-CEO, RQ. Brands must work with people who are passionate about their products. Authenticity, the biggest buzzword for social in 2017, requires brands to build the relationship.
Today's pay-to-play influencer model can't sustain itself, said Brian Salzman, founder-CEO, RQ. Brands must work with people who are passionate about their products. Authenticity, the biggest buzzword for social in 2017, requires brands to build the relationship.
Posted: July 21, 2017, 12:43 pm
'The Washington Post' announced a new partnership with Nextdoor, which allows users to create private, local social networks for their neighborhoods, making it the first big news provider to official team with Nextdoor in the Northeast. Also, Facebook announced it is allowing publishers (as well as brands) to create Groups linked to their Facebook pages.
'The Washington Post' announced a new partnership with Nextdoor, which allows users to create private, local social networks for their neighborhoods, making it the first big news provider to official team with Nextdoor in the Northeast. Also, Facebook announced it is allowing publishers (as well as brands) to create Groups linked to their Facebook pages.
Posted: July 21, 2017, 11:00 am
The teachers' videos are exclusively digital and running on Old Navy's YouTube page, within its social channels and on music platforms like Vevo.
The teachers' videos are exclusively digital and running on Old Navy's YouTube page, within its social channels and on music platforms like Vevo.
Posted: July 21, 2017, 9:29 am
On Tuesday (7/18), Victoria's Secret uploaded an image to its official Instagram page, showcasing several new bra designs. Between Tuesday and Wednesday, the image tracked 374K content responses, helping the lingerie brand reach the #9 spot of the leaderboard with a 29% increase in digital engagements.
On Tuesday (7/18), Victoria's Secret uploaded an image to its official Instagram page, showcasing several new bra designs. Between Tuesday and Wednesday, the image tracked 374K content responses, helping the lingerie brand reach the #9 spot of the leaderboard with a 29% increase in digital engagements.
Posted: July 20, 2017, 8:48 pm
Year-over-year, Twitter is now taking action on 10 times the number of abusive accounts every day, according to Ed Ho, general manager of consumer product and engineering at the company.
Year-over-year, Twitter is now taking action on 10 times the number of abusive accounts every day, according to Ed Ho, general manager of consumer product and engineering at the company.
Posted: July 20, 2017, 8:42 pm
Email tracking tools come up short in a sales technology survey. But they may be useful in an integrated approach.
Email tracking tools come up short in a sales technology survey. But they may be useful in an integrated approach.
Posted: July 20, 2017, 7:56 pm
The daily briefing covers social news and breaking news stories, hosted by a different BuzzFeed reporter each day.
The daily briefing covers social news and breaking news stories, hosted by a different BuzzFeed reporter each day.
Posted: July 20, 2017, 7:36 pm

New Balance is launching a new campaign to raise brand awareness in the UK. As part of its “self-improvement” initiative New Balance Athletic and agency BMB are showcasing British distance runner Callum Hawkins within the ‘My Future Self’ global campaign. The campaign comprises a series of long- and short-form films produced for social and digital channels and designed to capture the values, convictions and experiences that have shaped top athletes. Other athletes featured in this project include the England Cricket Team, Joe Root and Heather Watson as well as brand ambassadors Shona Vertue, Fran Halsall and Pennie Varvarides. All of the films are available to view on newblanace.co.uk and the brand’s social channels.

New Balance is launching a new campaign to raise brand awareness in the UK. As part of its “self-improvement” initiative New Balance Athletic and agency BMB are showcasing British distance runner Callum Hawkins within the ‘My Future Self’ global campaign. The campaign comprises a series of long- and short-form films produced for social and digital channels and designed to capture the values, convictions and experiences that have shaped top athletes. Other athletes featured in this project include the England Cricket Team, Joe Root and Heather Watson as well as brand ambassadors Shona Vertue, Fran Halsall and Pennie Varvarides. All of the films are available to view on newblanace.co.uk and the brand’s social channels.

Posted: July 20, 2017, 7:01 pm
When a friend introduced me to Esther Dyson -- technology thought leader and investor -- I jumped at the chance to ask about her ideas on AI.
When a friend introduced me to Esther Dyson -- technology thought leader and investor -- I jumped at the chance to ask about her ideas on AI.
Posted: July 20, 2017, 6:15 pm
A new spot that's as much about fashion as it is technology promotes the "Global Locator," a product from Tumi and AT&T that will make misplaced bags a thing of the past.
A new spot that's as much about fashion as it is technology promotes the "Global Locator," a product from Tumi and AT&T that will make misplaced bags a thing of the past.
Posted: July 20, 2017, 5:15 pm
In market research, you typically don't start a business until well into your 30s or 40s, after you've got a decade or two of experience under your belt. However, that's just another rule that Gen Z is breaking. They think that if you're going to do research on teens, you should hire teens to do it.
In market research, you typically don't start a business until well into your 30s or 40s, after you've got a decade or two of experience under your belt. However, that's just another rule that Gen Z is breaking. They think that if you're going to do research on teens, you should hire teens to do it.
Posted: July 20, 2017, 5:00 pm
The Interactive Advertising Bureau on Thursday released the final version of the IAB Standard Ad Unit Portfolio after a draft was released for public comment in 2016. The specs include ad units that allow for the creative to adjust to a variety of screen sizes and resolution capabilities.
The Interactive Advertising Bureau on Thursday released the final version of the IAB Standard Ad Unit Portfolio after a draft was released for public comment in 2016. The specs include ad units that allow for the creative to adjust to a variety of screen sizes and resolution capabilities.
Posted: July 20, 2017, 3:12 pm
Facebook is acting like its paywall will save publishers. It begs the question -- at what price?
Facebook is acting like its paywall will save publishers. It begs the question -- at what price?
Posted: July 20, 2017, 2:28 pm
Global PR agency MWWPR commissioned a Wakefield Research study that found roughly 100 million Americans make up the corpsumer audience segment: those whose behavior is influenced more strongly by corporate reputation than product features, attributes or price when making purchase decisions, deciding to invest or even when making business or career decisions.
Global PR agency MWWPR commissioned a Wakefield Research study that found roughly 100 million Americans make up the corpsumer audience segment: those whose behavior is influenced more strongly by corporate reputation than product features, attributes or price when making purchase decisions, deciding to invest or even when making business or career decisions.
Posted: July 20, 2017, 1:17 pm
When it comes to addressing brand safety in programmatic, Amit Avner, Founder and CEO of the real-time data firm Taykey, believes that marketers should take a content-first approach vs. a publisher-first approach.
When it comes to addressing brand safety in programmatic, Amit Avner, Founder and CEO of the real-time data firm Taykey, believes that marketers should take a content-first approach vs. a publisher-first approach.
Posted: July 20, 2017, 12:18 pm
We'll give business folks the benefit of the doubt, and assume that they spend most of their mobile time messaging clients and colleagues, organizing their calendars, and combing through the trades for fresh leads. Yet, after tracking 100,000 corporate mobile devices over the past 12 months, Wandera found that professionals spend plenty of time slacking off on social media. "Our analysis shows that these services use about 15%-20% of a typical wireless user's monthly data allocation," according to Michael Covington, VP of product strategy at the mobile security startup.
We'll give business folks the benefit of the doubt, and assume that they spend most of their mobile time messaging clients and colleagues, organizing their calendars, and combing through the trades for fresh leads. Yet, after tracking 100,000 corporate mobile devices over the past 12 months, Wandera found that professionals spend plenty of time slacking off on social media. "Our analysis shows that these services use about 15%-20% of a typical wireless user's monthly data allocation," according to Michael Covington, VP of product strategy at the mobile security startup.
Posted: July 20, 2017, 12:17 pm
It's no secret that publishers have a "love-hate" relationship with Facebook, recently leaning more toward the latter. However, Facebook is hoping to make amends, or at least throw them a bone, with a new service that will allow users to buy online subscriptions to news publishers.
It's no secret that publishers have a "love-hate" relationship with Facebook, recently leaning more toward the latter. However, Facebook is hoping to make amends, or at least throw them a bone, with a new service that will allow users to buy online subscriptions to news publishers.
Posted: July 20, 2017, 11:00 am
On Tuesday (7/18), the NBA uploaded an image to its official Instagram page, celebrating the Los Angeles Lakers' Lonzo Ball being named 2017 Summer League MVP. The image tracked 435K content responses within 24 hours, helping the American sports league climb to the #4 spot of the leaderboard.
On Tuesday (7/18), the NBA uploaded an image to its official Instagram page, celebrating the Los Angeles Lakers' Lonzo Ball being named 2017 Summer League MVP. The image tracked 435K content responses within 24 hours, helping the American sports league climb to the #4 spot of the leaderboard.
Posted: July 19, 2017, 3:03 pm
Jake Paul is a Disney star, as well as an influencer, with 8.5 million followers across YouTube, Instagram and the like. Paul is now persona non grata in his West Hollywood neighborhood because of his preferred method of entertaining his social-media audience. Think destructive.
Jake Paul is a Disney star, as well as an influencer, with 8.5 million followers across YouTube, Instagram and the like. Paul is now persona non grata in his West Hollywood neighborhood because of his preferred method of entertaining his social-media audience. Think destructive.
Posted: July 19, 2017, 11:00 am
The new native kit makes Spot.IM's solutions available to the public, so iOS and Android mobile app developers can monetize user-generated content via revshare.
The new native kit makes Spot.IM's solutions available to the public, so iOS and Android mobile app developers can monetize user-generated content via revshare.
Posted: July 18, 2017, 7:56 pm