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People like email promotions -- as long as they are fair and not sent too often, Forrester reports.
People like email promotions -- as long as they are fair and not sent too often, Forrester reports.
Posted: May 22, 2018, 8:06 pm
Header bidding technology for app inventory continues to show significant growth, new research suggests. For PubMatic, global app impression volumes rose 84% from the first quarter of 2017 through the same period in 2018.
Header bidding technology for app inventory continues to show significant growth, new research suggests. For PubMatic, global app impression volumes rose 84% from the first quarter of 2017 through the same period in 2018.
Posted: May 22, 2018, 7:58 pm
Partnering again with LP Building Products and with Honda Generator for the first year, the do-it-yourself campaign engages readership across the print magazine, website and social media platforms.
Partnering again with LP Building Products and with Honda Generator for the first year, the do-it-yourself campaign engages readership across the print magazine, website and social media platforms.
Posted: May 22, 2018, 7:26 pm
The WNBA began its 22nd season this past weekend, but the 2018 campaign will be about much more than whether or not the Minnesota Lynx will face the Los Angeles Sparks in the Finals for the third consecutive year.
The WNBA began its 22nd season this past weekend, but the 2018 campaign will be about much more than whether or not the Minnesota Lynx will face the Los Angeles Sparks in the Finals for the third consecutive year.
Posted: May 22, 2018, 5:00 pm
Thanks to ad blockers and walled gardens, marketers have had to rethink how to win in digital and leverage "new" tactics, including digital influencers and particularly those rich in social currency: YouTubers, Instagrammers and bloggers with large followings.
Thanks to ad blockers and walled gardens, marketers have had to rethink how to win in digital and leverage "new" tactics, including digital influencers and particularly those rich in social currency: YouTubers, Instagrammers and bloggers with large followings.
Posted: May 22, 2018, 5:00 pm
The retailer has also been attracting new customers through its small-scale partnership with Amazon, offering customers an easy way to return Amazon goods.
The retailer has also been attracting new customers through its small-scale partnership with Amazon, offering customers an easy way to return Amazon goods.
Posted: May 22, 2018, 2:06 pm
Nearly 20 years ago Grey Interactive Founder Norman Lehoullier gave a presentation at an ARF event illustrating how much more complex a CMO's job was becoming thanks to digital media, documenting a shift from five primary media (TV, radio, newspapers, magazines and outdoor) and five primary marketing functions (advertising, direct marketing, PR, consumer promotion and trade promotion) to a multitude of new digital media options, coupled with an array of new marketing functions. That was 1999. Today, Newbase released a report showing how much more complex a CMO's job is becoming, thanks to even more media and marketing options, including content marketing, social media, data and analytics, programmatic, etc.
Nearly 20 years ago Grey Interactive Founder Norman Lehoullier gave a presentation at an ARF event illustrating how much more complex a CMO's job was becoming thanks to digital media, documenting a shift from five primary media (TV, radio, newspapers, magazines and outdoor) and five primary marketing functions (advertising, direct marketing, PR, consumer promotion and trade promotion) to a multitude of new digital media options, coupled with an array of new marketing functions. That was 1999. Today, Newbase released a report showing how much more complex a CMO's job is becoming, thanks to even more media and marketing options, including content marketing, social media, data and analytics, programmatic, etc.
Posted: May 22, 2018, 1:52 pm
For ourselves and for future generations, it is incumbent on all of us to call out bias when you see it.
For ourselves and for future generations, it is incumbent on all of us to call out bias when you see it.
Posted: May 22, 2018, 12:10 pm
While there was the usual celebration of linear TV, and the de rigueur embrace of data and targeting, there was another trend that permeated the presentations last week: streaming video.
While there was the usual celebration of linear TV, and the de rigueur embrace of data and targeting, there was another trend that permeated the presentations last week: streaming video.
Posted: May 22, 2018, 11:00 am
Under the new policy, publishers that purchase an ad to promote a politically themed article will be placed alongside ads from political advocacy groups. A disclaimer will appear with the post.
Under the new policy, publishers that purchase an ad to promote a politically themed article will be placed alongside ads from political advocacy groups. A disclaimer will appear with the post.
Posted: May 22, 2018, 11:00 am
Asked which direction their clients would be shifting their TV and digital ad dollars in over the next 24 months, half the respondents to a survey of top media buyers indicated they would be moving from TV to digital. The survey of 40 agency execs, representing more than $40 billion worth of ad spending, was conducted by the equities research team at UBS in April, just before the beginning of this year's upfronts, and found that 50% plan to shift money into digital. About half of those (26% of the total base), said it would be a "major shift."
Asked which direction their clients would be shifting their TV and digital ad dollars in over the next 24 months, half the respondents to a survey of top media buyers indicated they would be moving from TV to digital. The survey of 40 agency execs, representing more than $40 billion worth of ad spending, was conducted by the equities research team at UBS in April, just before the beginning of this year's upfronts, and found that 50% plan to shift money into digital. About half of those (26% of the total base), said it would be a "major shift."
Posted: May 21, 2018, 8:57 pm
You've been handed the job of putting out the newsletter. Here are tips for making it easier (and more effective).
You've been handed the job of putting out the newsletter. Here are tips for making it easier (and more effective).
Posted: May 21, 2018, 8:49 pm
Schwarz describes himself as "a cultural paleoconservative and a social small-c conservative." He spent 13 years at 'The Atlantic' and served as national editor and literary editor.
Schwarz describes himself as "a cultural paleoconservative and a social small-c conservative." He spent 13 years at 'The Atlantic' and served as national editor and literary editor.
Posted: May 21, 2018, 7:59 pm
Echoing more conservative critics of Facebook, a coalition of left-leaning organizations are lobbying the government to break up the tech titan. Freedom From Facebook also wants the FTC to develop interoperability standards to give consumers more freedom to communicate between competing social networks.
Echoing more conservative critics of Facebook, a coalition of left-leaning organizations are lobbying the government to break up the tech titan. Freedom From Facebook also wants the FTC to develop interoperability standards to give consumers more freedom to communicate between competing social networks.
Posted: May 21, 2018, 6:03 pm
Privacy watchdog Dylan Curran believes that people no longer search the web, but rather the web searches for information about people. He recently exposed Google and Facebook consumer data practices in a contributed article. We caught up with Curran to get his views about the future of data.
Privacy watchdog Dylan Curran believes that people no longer search the web, but rather the web searches for information about people. He recently exposed Google and Facebook consumer data practices in a contributed article. We caught up with Curran to get his views about the future of data.
Posted: May 21, 2018, 5:04 pm
Companies have long yearned to capture the attention of young people. It's part of a natural business cycle-as one consumer base ages out, companies ask themselves, "How can we attract this new cohort of loyal customers?" Many will try and fail because they make assumptions and generalizations about the demographics, psychographics, and habits of an entire generation.
Companies have long yearned to capture the attention of young people. It's part of a natural business cycle-as one consumer base ages out, companies ask themselves, "How can we attract this new cohort of loyal customers?" Many will try and fail because they make assumptions and generalizations about the demographics, psychographics, and habits of an entire generation.
Posted: May 21, 2018, 5:00 pm
Is there a substantial contingent of travelers who would choose to take a trip if they could pay it off over a specific period of time at a consistent rate? More, are there people who would spend more if they had a similar opportunity? A company called Uplift thinks so and believes that its Uplift Pay Monthly tool will drive significant incremental travel and travel spending.
Is there a substantial contingent of travelers who would choose to take a trip if they could pay it off over a specific period of time at a consistent rate? More, are there people who would spend more if they had a similar opportunity? A company called Uplift thinks so and believes that its Uplift Pay Monthly tool will drive significant incremental travel and travel spending.
Posted: May 21, 2018, 5:00 pm
The new offering combines Reprise's core search and SEO capabilities with Society's social offering and Ansible's mobile experise.
The new offering combines Reprise's core search and SEO capabilities with Society's social offering and Ansible's mobile experise.
Posted: May 21, 2018, 1:34 pm
He called in 14 tech giants, and four showed up. Is the Culture Secretary getting desperate for signs of progress?
He called in 14 tech giants, and four showed up. Is the Culture Secretary getting desperate for signs of progress?
Posted: May 21, 2018, 12:33 pm
Marketers will be able to search through a list of potential influencer partners based on "audience match," reach, engagement, follower counts, and the number of video views they have amassed.
Marketers will be able to search through a list of potential influencer partners based on "audience match," reach, engagement, follower counts, and the number of video views they have amassed.
Posted: May 18, 2018, 9:29 pm
Facebook plans to double the number of people who work on safety and cybersecurity, while using artificial intelligence and other technology to better block fake accounts.
Facebook plans to double the number of people who work on safety and cybersecurity, while using artificial intelligence and other technology to better block fake accounts.
Posted: May 17, 2018, 5:29 pm
The Phillips 66 company is out with a new "brand relaunch" campaign from IPG's Carmichael Lynch.
The Phillips 66 company is out with a new "brand relaunch" campaign from IPG's Carmichael Lynch.
Posted: May 16, 2018, 4:32 pm
By all appearances, Facebook is trying to clean up its act, and take a hard line against various platform abuses. A day after suspending some 200 suspicious apps, the company is showing off sizable moderation figures.
By all appearances, Facebook is trying to clean up its act, and take a hard line against various platform abuses. A day after suspending some 200 suspicious apps, the company is showing off sizable moderation figures.
Posted: May 16, 2018, 11:00 am
Among other suspicious behavior, the company is looking out for accounts that don't confirm their email addresses, along with instances of multiple accounts being created simultaneously. It's also monitoring accounts that repeatedly tweet and mention accounts with which they have no other connection.
Among other suspicious behavior, the company is looking out for accounts that don't confirm their email addresses, along with instances of multiple accounts being created simultaneously. It's also monitoring accounts that repeatedly tweet and mention accounts with which they have no other connection.
Posted: May 15, 2018, 7:55 pm
As the major TV networks host their annual upfront presentations for advertisers and agencies this week, there is sure to be a recurring theme: subtle (and not so subtle) jabs at technology giants like Google and Facebook.
As the major TV networks host their annual upfront presentations for advertisers and agencies this week, there is sure to be a recurring theme: subtle (and not so subtle) jabs at technology giants like Google and Facebook.
Posted: May 15, 2018, 12:33 pm