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Having an online presence, especially on social media, is a given for companies today. (If you still figuring out how to get started, read our short guide How to enter the social media jungle). Why? Because 70% of U.S adults (and counting) are on social networks. The data speaks for itself. But being on social media [...]

The post How to take advantage of content curation to step up your social game appeared first on Scoop.it Blog.

Having an online presence, especially on social media, is a given for companies today. (If you still figuring out how to get started, read our short guide How to enter the social media jungle).

Why? Because 70% of U.S adults (and counting) are on social networks. The data speaks for itself.

But being on social media without a strategy is simply useless. But at the same time, managing an online community and engage with them is not an easy task.

Therefore we want to give you a shortcut, how to maximize social media results without creating more content. (hint: curation!)

Let’s step up your social game. Here we go.

Curation is a must for your content and social strategy

First things first – what is curation?

I bet this situation happened to you before: you’re surfing the web and find an amazing post. You decide to share it on your company profile, adding (or not) your personal insight e.g “great piece by” or “a new take on” etc.

Well, good news: you’re doing social content curation.

Keep an online presence and get noticed by actors in your space

We love social curation because its benefits are proven. And we wrote an article about it if you want further details. In a nutshell – curating content will definitely help you:

  • Publish more often
  • Be more credible and less self-promotional
  • Increase audience engagement
  • Build relationship with influencers

But does it actually work?

Yes. Here’s a case study from Buffer I saw a few weeks ago. They decided to reduce the number of Facebook posts and publish more curated content. Here are the results:

7 of 11 of their most successful posts are curated. Combined, these posts have reached more than 750,000 people. Impressive right?

How to master social curation in 4 steps

If you want to be successful and increase your social media results, pay attention to each and every one of these steps:

  • Discover

You probably have your own trusted sources for discovering content and it’s fine. But make sure to build a relationship with influencers as well. Share their content, quote them, mention them. It’s all about finding a certain balance. As our partner at SproutSocial said during our last webinar, try to share 20% of your own content and 80% of other’s people’s content.

Don’t be that guy at the party that only talks about himself :). Of course, we are not very strict on this 80/20 rule but we recommend not to share too much of your own content.

Here’s another crucial thing to consider: filter your content by specific topics and keywords – you want to be seen as an expert right? Save yourself the effort by narrowing your search.

  • Publish

Craft impactful messages for each channel, and make them valuable to your audience. Choose the right visual, add hashtags and mentions. Yes it might seem time-consuming, but taking the time to customize your tweets and facebook posts to be more meaningful is definitely worth it. Learn and follow the best practices, and you’ll see it pay off.

Here’s an example:

  • Schedule

Leverage the content that you have found as much as you possibly can. Look at this example. Here, we are sharing the same study, we simply changed the visual, and the angle. The link itself is unchanged! Tip – try the different angles used in the post and prepare 4-5 different messages to share over multiple channels, at different times.

  • Measure

Yes, you’re sharing someone else’s content. But how do you know if it’s performing well? This step is very important because it will help you refine your strategy in the future.

Here are 2 good reasons to measure:

1 – to prove the value of curation

2 – to improve your results

What to measure? Engagement. That’s the 1st KPI you want to measure when you do social content curation. Because you don’t get benefits from click-throughs, you should pay attention to engagement on curated content.

Automate your social curation practice

After reading all these best practices, you must think: “Wow, I don’t have time for that”. And you’re right to think so. Content curation does take time. But automation is your best friend.

You can’t automate everything though. The human touch is still necessary for certain tasks (hashtags, visuals etc).

Here’s a step-by-step approach to curating content on social media, through Scoop.it Content Director.

Step 1. Discover new content

I use our “Research Content” feature to find inspiration (see it in action here). In this example, I chose the keyword “content marketing distribution”.

Step 2. Publish

When I click on “share” I am able to distribute my post on different social channels and adapt the message accordingly. It looks like this:

Let’s zoom in. You can see that I added my own touch, changed the visual, added a hashtag. I chose my scheduling time and my post was ready to be published!

Here’s how it looks like live:

Step 3. Schedule

Let’s schedule a few more shares over the team’s social channels 🙂

Step 4. Measure.

Make sure to check the performance of each post that’s it!

Want to work smarter and start generating real results from your content marketing? Find out how to use the new Scoop.it Content Director to help you become a smarter marketer!

new Scoop.it Content Director demo CTA

The post How to take advantage of content curation to step up your social game appeared first on Scoop.it Blog.

Author: Felicia Akligo-Etsey
Posted: November 21, 2017, 4:35 pm

If you haven’t noticed, content strategy has been gaining a whole lot of traction in recent years. All Posts Google Trends results for “content strategy” And for good reason. After all, while 88% of marketers say they utilize some form of content marketing, only 30% of them have a consistent or integrated content strategy. So, while far [...]

The post A guide for new content strategists: carving your career in an amazing industry appeared first on Scoop.it Blog.

If you haven’t noticed, content strategy has been gaining a whole lot of traction in recent years.

Content Strategy Google Trends.PNGAll Posts

Google Trends results for “content strategy”

And for good reason. After all, while 88% of marketers say they utilize some form of content marketing, only 30% of them have a consistent or integrated content strategy.

So, while far more organizations understand the importance of content marketing than ever before, many of them are confused or unsure about how to go about creating an effective strategy.

This divide has led to the rise of the content strategist.

In simple terms, a content strategist is an individual who has the skills and knowledge necessary to create and manage a successful content strategy.

And, according to The Creative Group, strategists with the necessary skills and knowledge are in high demand.

Hot Jobs 2018.PNG

But, as a newbie content strategist, how are you supposed to take advantage of the current state of affairs?

More specifically, what does the career path of a strategist look like, how and where do you develop the necessary skills to succeed, and what can you do to position yourself as a prime candidate for top jobs?

This guide was created for the purpose of answering those questions.

Let’s get started.

The opportunities for modern day content strategists

While being listed as one of 2018’s “Hottest Jobs” is great, it’s still important that we gain some insight into just how many jobs are available for content strategists.

If we take a look at popular job boards like Indeed, we’ll quickly find that there are thousands of companies looking for content strategy professionals.

Indeed Content Strategist Results.PNG

Over 8,544 companies are looking for strategists through Indeed

But what about salary? What type of compensation can you expect as a professional in this industry?

According to The Creative Group’s 2018 Creative & Marketing Salary Guide, even inexperienced content strategists have a starting salary that averages $60,000+/year.

Content Strategist Average Salaries 2018.PNG

After viewing the images above, it’s clear that there are plenty of opportunities for qualified content strategy professionals.

But, to make yourself a top candidate for these jobs, you first need to develop a well-rounded skill set.

Developing a well-rounded content strategy skill set

A content strategist has an exceptionally dynamic role.

And, as someone new to the profession, it’s important that you understand the different hats that you’ll be wearing.

Because while creating and executing content strategy is an essential part of your role, it’s not the only thing you’ll need to know how to do.

As HubSpot contributor Corey Wainwright points out,

“The best content strategists I know are the ones that aren’t just churning out content, nor are they just strategizing — they do both, at the same time, all the time.

In order to become a professional who is capable of creating a strategy and the content needed to execute it, there are a few core concepts that you should understand thoroughly.

They include:

Brand Strategy Six Cores.png

1. Knowing your foundations

This starts with identifying the goals of your content marketing strategy.

Understanding how to identify KPIs and track ROI, create a content sales funnel, and establish a Content Differentiation Factor (CDF) are all important here as well.

From there, it’s about knowing how to devise an action plan for fulfilling those goals.

2. Audience discovery & brand position

To be truly successful with content marketing today, it’s essential that you’re creating audience-centric content.

To do that, you need to be able to develop detailed buyer personas for different versions of your target audience.

In addition, you’ll need to know how you want to position your brand amongst that audience.

3. Understanding keywords

SEO and content marketing go hand-in-hand. If you want to succeed long-term through content, you need to maintain a focus on consistently ranking in search engines.

Understanding how to find, use, and track high-value keywords is essential to making this happen.

4. Building authority through content cores

With the millions of pieces of content being published daily, it’s no longer enough to just create content consistently.

As Neil Patel tells us, content marketing leaders generate 7.8x more site traffic than non-leaders.

Knowing this, it’s important that you’re able to execute a strategy that builds authority and establishes your brand as a content marketing leader within your niche and/or industry.

5.  Practical content creation

Understanding how to efficiently and effectively create great content is key to a successful content strategy.

Without this skill, succeeding through content marketing is virtually impossible.

6. Editorial calendar & post-publishing

Having a solid grasp of content promotion strategies is arguably just as important as the ability to plan and create content.

Developing a plan for consistency through an editorial calendar is also crucial here.

Where can you develop your skill set and learn these core concepts?

The internet is filled with tons of resources and information regarding content marketing.

And while you could certainly develop a brief understanding of the industry by sifting through these resources one-by-one, it will take you several months or even years to develop the necessary skill-set and knowledge to become a professional content strategist.

After realizing this was a problem for many new content strategists, I decided to put together a comprehensive Content Strategy Certification Course.

This self-paced course, which I developed with the help of top experts like Sujan Patel, Steve Rayson (BuzzSumo), and Michelle Linn (CMI), was created with the goal of helping people like you prepare yourself for a career in content strategy.

Through it, you’ll learn everything you need to know about how to build an ROI-based online content strategy from the ground up.

And, more importantly, you’ll develop the skill set and learn the core concepts necessary to take advantage of the many career opportunities available to qualified content strategists.

The career path of a newbie content strategist

While it’s difficult to create a cookie-cutter career path for a content strategist, let’s take a look at a simplified version of what it could look like.

  1. Develop the Necessary Skill Set & Knowledge. Utilize comprehensive resources, like the Content Strategy Certification Course, to develop the qualifications needed to start your career.
  2. Gain Experience Within a Niche or Industry. Once you have the necessary knowledge, choose a niche or industry that suits your interests. Becoming a freelancer or working for an agency is a great way to get started and develop experience with this method.
  3. Position Yourself as an Authority Within Your Niche or Industry. Work to prove yourself within your niche or industry by utilizing your skills to create a successful content strategy for the brands you work with.
  4. Go After Your Dream Job. After gaining experience and proving yourself, start reaching out to the companies you’d like to work for and applying to jobs that fit

Once again, this is an oversimplified version of what a content strategist’s career path might look like.

At the end of the day, every person’s journey will be different.

Whatever path you take, don’t be afraid to apply for jobs that you don’t feel qualified for along the way.

Most companies understand that the ultimate skill for anyone in content marketing is the ability to consistently learn and grow.

Are you ready for an exciting, rewarding career in content strategy?

If you’re willing to put in the work, an exciting and rewarding career as a content strategist awaits you.

I’ve been working full-time in this industry for the last six years, and to date, one of the best decisions I ever made was dropping out of college at 19 to “teach myself how to write.” The content marketing career that followed has been more than worth it. I couldn’t be happier doing what I love. You won’t regret your time spent in learning these skills.

Go forward, sharpen your content strategy skills with the education and training of your choice, and get started. Now, more than ever, is the time for new content strategists to list their creative talents for hire in the booming industry of content marketing.

 

If you want to get 30 effective techniques to master content marketing along with valuable insights from 10+ influencers like Mark Schaefer, Rebecca Lieb, Lee Odden, Jason Miller or Ian Cleary, download our free eBook now!

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The post A guide for new content strategists: carving your career in an amazing industry appeared first on Scoop.it Blog.

Author: Julia McCoy
Posted: November 20, 2017, 4:00 pm

I have some bad news for you. Your “readers” aren’t reading much. According to the globally-revered usability expert Jakob Nielsen, “On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.” If you graphed this situation, it’d look like this: As you [...]

The post Want more results from your visual content marketing? Do these 5 things appeared first on Scoop.it Blog.

I have some bad news for you. Your “readers” aren’t reading much.

According to the globally-revered usability expert Jakob Nielsen, “On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.”

If you graphed this situation, it’d look like this:

the more words there are on the page, the fewer of them will get read

As you can see (rather than reading about it… ) engagement with the words on web pages is quite good – over 80% – if we keep the word count below 50.

That’s roughly enough words for a headline and a short description.

When we hit even 100 words, engagement with our text-based content drops to 70-60%.

This means you can expect most of the visitors to your content pages to read a headline, a short description of the content and maybe the first short introductory paragraph.

At 100-200 words, engagement with your copy falls down to about 40%. And by the time there are more than 200 words on a page, you’re getting roughly three out of ten people to read all of your content.

Or, in marketing-speak, you’re getting about 30% engagement.

Text isn’t always the best way to communicate

As marketers – and more specifically, as content creators – our job is to get the message through. It is to communicate our message to our audience.

If we’re getting only 30% engagement, most of our message is lost.

When we’re using computers, generally we communicate with words. But – as you know – we can communicate in many ways. If we could actually be in a room with our audience, we’d communicate through body language, our facial expressions, how we dress, the tone of our voice. There’d be a hundred tiny communication channels our audience would receive information through.

But alas, most of the time, we are not in a room with our audience. We have to work through the relatively dumbed-down communication channel of the internet.

This means we’re often limited to communicating through screens and keyboards.

But we also have images at our disposal. And it ends up that images can communicate a lot.

Here’s how to make them work for you, so your audience engages with far more than just 30% of your content.

1. Include an ATL tag.

What’s an ALT tag? It’s a little bit of text description you can add to your images. If you’re using WordPress, you can add ALT text to images in the image settings and controls – you don’t have to go in an edit HTML code to do this.

Not adding ALT tags is one of the most common SEO mistakes according to research from SEMRush. Nearly half of all websites are making this mistake.

Nearly half of all websites are neglecting their image alt tags. It's crippling their visual content marketing

So why does this matter? Well, here are a few reasons:

  • ALT tags tell search engines what your images are about. In other words (no pun intended), they’re a way to sneak in a few keywords – especially related keywords – into your pages.
  • ALT tags will become the default image description on social media sites like Pinterest.
  • If someone has the images turned off in their browser settings, or their connection is slow, they’ll see those ALT tags first.
  • ALT tags will help your images show up in image search. More on that in a moment, but it’s actually a bigger deal than most people think.

2. Summarize your content’s main ideas into a micro image tutorial.

To do this, you’re going to need to distill your content’s message. Aim for something about the length of an elevator pitch. (Every piece of content should have an elevator pitch. Namely, a punchy, keyword-sprinkled meta description).

Here’s a great example of this from Socially Sorted.

This is an ideal example of visual content marketing - and it's based on existing text content

Also note the very clever “Click on this image to find out more”.

This item is made to be shared – and clicked.

Dan Zarrella’s research has found that adding “please retweet” to tweets gets them shared far more often. This probably applies to “please click”, too. (Somebody please do a test of this so we can know for sure.)

One really easy way to do this? Turn every statistic you cite into an attractive, shareable mini-infographic.

Think you can’t find the time to do this (or you hate playing around with pictures)? Then hire a freelancer on a place like Fiverr or upgrade and hire a service like Undullify or DesignPickle. For about $300 a month they’ll be your “in-house” designer without the in-house cost.

SEMRush has done an excellent job of breaking up a piece of content into individual, shareable images with their “11 Most Common On-Site SEO Mistakes” study and infographic. Their study (cited about in the point about ALT tags) was made into an infographic.

But they also broke up the infographic into smaller pieces. This makes citing and sharing their study much easier. It also gives the sharers and link creators highly relevant information.

3. Use photographs of actual employees and real customers.

Stock photos can be hard to resist. They’re almost instantly available. They look nice. You can find one that’s just right. They’re also really affordable – or even free.

But your visuals will have far more meaning and generate far better results if you start taking photos of the people who really run and interact with your business.

There’s even proof you’ll get higher conversions. A truck driving training company boosted conversions by 161% just by swapping a stock photo with a photo of one of their real students.

Photos of real people and real customers almost always outperform stock photos

Notice something else really clever in the photo of the real student? He’s standing right next to a call to action. In fact, his head is blocking the “c” in “call today!”

4. Optimize your images for image search

You know how much content has been created about ranking on Google.com, right? Libraries worth of content. Even the smaller topic of ranking on YouTube has at least a few bookshelves worth of content.

But image search? It’s being sorely neglected. That’s a gigantic missed opportunity, given that Google’s Image Search attracts almost half as many searches and Google.com.

To wit:

Google's image search can generate a crazy amount of traffic

So… would you like to get in on some of this traffic? Stop ignoring your images. They need to be optimized accordingly:

  • Include keywords in your image filenames

Don’t use too many keywords, but do better than “XL4345.jpg”, okay?

  • Keep your image sizes as small as possible, while still making them look good

More on this below.

  • Include ALT tags

See more about this earlier in this article.

  • Include a title tag for your images
  • Choose images that are relevant to the content around them

Relevancy is everything in SEO.

If you’d like a longer tutorial on how to get more traffic from Google Image Search, Rand Fishkin’s Whiteboard Friday on the topic is a must-watch.

5. Keep image sizes as small as possible.

Speaking of search, you might also want to optimize your images so they load quickly. WordPress tools like “Lazy Load” can help with this, but the best place to start is to create images at the best size for your website’s page design. Then you can use image compression tools like Tiny PNG or Compressor.io to make them even smaller.

the best images have been compressed so they load fast but still look great

There are WordPress plugins that will do this for you, too. And creating svelte images is also a great way to help your email newsletters load quickly and get delivered more.

Closing thoughts

If you want to squeeze every possible bit of engagement from your audience, images are the way to go. Words still matter, but it’s time more content marketers developed the visual side of their content. If you’re not there yet, make it a priority for 2018.

Back to you

How do you get more engagement from the visual content you create? Leave a comment and share a tip or two.

 

And if you need help choosing the best software to skyrocket your content marketing results for 2017, download our free guide with over 44 tools reviewed!

The post Want more results from your visual content marketing? Do these 5 things appeared first on Scoop.it Blog.

Author: Pam Neely
Posted: November 15, 2017, 4:00 pm

Facebook is undeniably the most popular social media network at the moment. As a matter of fact, 175 million individuals will log in every single day. So when Facebook introduced the option to advertise on their website, many companies saw it as an excellent opportunity to promote their products and expand the customer base. The [...]

The post 11 tricks to create great facebook ad designs [infographic] appeared first on Scoop.it Blog.

Facebook is undeniably the most popular social media network at the moment. As a matter of fact, 175 million individuals will log in every single day. So when Facebook introduced the option to advertise on their website, many companies saw it as an excellent opportunity to promote their products and expand the customer base. The data shows that three million different companies from all around the globe use Facebook Ads.

It is clear that there is a lot of competitiveness between the businesses that use Facebook Ads. After all, they need to attract the potential customers as they scroll through their personal feeds. You have probably seen many ads yourself, but you didn’t click on each of them, did you? Therefore, the ad needs to stand out right away. Facebook did develop the effective targeting as a part of the algorithm, so you can be certain that your ad will appear to someone who would be interested in the products you are selling.

A successful Facebook ad will increase the traffic to your website and attract more customers to your brand. But there might be many other companies that are reaching the same audience as your own business. Your goal should be to find the way to make your ads interesting and eye-catching. Get to know your target audience and their needs as well. So are there more ways to increase your chances of success?

Facebook Ads are very easy to use, and the website itself will guide you through each and every step. Learning as much as you can about the way Facebook Ads work is great, but not obligatory. You don’t have to worry about uploading your advertisement because the process is quite simple. However, you need to pay close attention to the overall design. Don’t rush it, and do as much research as needed. Once you decide on the goal of your ad, figuring out the look will be quick.

The infographic from Assignmenthelper.com.au has eleven tricks which can guide you through the creation of your new Facebook ad. It will explain how to build an effective ad that will make your future clients stop scrolling through their feeds, and check out your business. Each trick features a short description that will tell you the basic information on how to apply it to your design.

Facebook marketing experts use the same tricks when designing the ads and you can benefit from their knowledge too!

If you want to get 30 effective techniques to master content marketing along with valuable insights from 10+ influencers like Mark Schaefer, Rebecca Lieb, Lee Odden, Jason Miller or Ian Cleary, download our free eBook now!

roi-or-rip-cta-blog-scoop-it

The post 11 tricks to create great facebook ad designs [infographic] appeared first on Scoop.it Blog.

Author: Lucy Benton
Posted: November 13, 2017, 3:44 pm

Imagine that you own an oil rig standing out in the ocean. It relies on a firm foundation to stay above the waves and currents of the ocean below. Its sole purpose is to stand steadfast and collect something valuable. The ocean’s currents offer a constant challenge, but also the opportunity that more oil may [...]

The post 3 critical pillars for your blog’s foundation appeared first on Scoop.it Blog.

Imagine that you own an oil rig standing out in the ocean. It relies on a firm foundation to stay above the waves and currents of the ocean below. Its sole purpose is to stand steadfast and collect something valuable. The ocean’s currents offer a constant challenge, but also the opportunity that more oil may lie beneath.

Your blog is the platform, and the internet is the ocean. Your audience is the valuable oil lurking just beneath the surface. It’s your job to discover your audience, find ways to draw them out, and keep the stream of new readers flowing.

Here’s how you can build a blog that will stand the test of time, and keep excited visitors returning for more.

Powerful, comprehensive CMS (Content Management System)

Your content management system (CMS) is the platform that stores and configures how your content will be displayed on your visitor’s computer, tablet or smartphone. There are three main considerations for selecting a powerful CMS:

  1. Cost: How much does it cost to create the site? Are there ongoing licensing costs? How expensive are plugins?
  2. Mobile compatibility: As Google moves to a “mobile first” policy on ranking sites, how well will your site perform on mobile devices? Speed and clean presentation are very important.
  3. Plugins: What tools currently exist for your CMS? Can you quickly and easily install plugins that improve your site, without the added expense of hiring a web designer?

The three major CMS choices are WordPress, Joomla and Drupal. All three are free. While Drupal is only used by 8% of websites, it offers the most robust feature list. But, it’s much more challenging to learn. Instead, most website owners choose WordPress.

I personally love WordPress because of its SEO capabilities. Search Engine Optimization is important for ensuring that your site shows up in Google’s search results. But, more on that in a moment.

Solid content

The biggest reason that people will return to your site is because of the quality of the information that you share. Is your content exciting, unique and informative? Spend extra time creating compelling articles, tutorials and listicles. You’ll find that readers appreciate an informed view on the topics that matter to them.

And if you’re having trouble figuring out what to write about, it’s time to create a content calendar. Print out a 30-day calendar. Fill it in with one article per day, or at least a couple per week. The topics that you write down should build on one another.

The more fresh content you publish, the better your site will perform. But never sacrifice quality for quantity.

Internal link structure

The way that your articles relate to one another is important. Internal links are ways for readers to experience more of your blog by visiting other content you’ve produced.

I like to create a cornerstone article, or an article that provides a ton of stats about a broad topic. Then, every article that references these stats will have an internal link back to this cornerstone content. I provide readers with in-depth information, and back up my assertions with an internal database of stats that position me as a subject matter expert.

Think of your blog as a pyramid. A cornerstone piece would be at the top of the pyramid, with many links sending readers to it. Then, other more focused content would form the base of the pyramid – offering readers an in-depth look at a topic, while directing them to more information.

YoastSEO has an excellent blog article that outlines the pyramid technique for building categories.

A powerful CMS, combined with excellent content and a robust internal link structure can’t be beaten!

There are a ton of articles that claim to hold the secret to your blog’s performance. I promise you, if you goof on one of these three principles, everything else you do will be weighed down by these underperforming pillars.

Once you have these pillars in place, continue building by:

  • Aggressively promoting content via branded social media channels.
  • Reach out to influencers in your space and find ways to cross-promote each other’s content.
  • Refresh outdated content and ensure titles, meta tags, and image descriptions are optimized for SEO.
  • Create video content to supplement your written content – video really amps engagement.

The work of a successful blogger is never-ending. But, if you keep your priorities in line, you can make the most of every day.

 

And if you’d like to know how you can start blogging consistently in 30 minutes a day or less, read our eBook!

how to blog more and blog consistently in 30 min a day or less - ebook by scoop it - download now CTA

The post 3 critical pillars for your blog’s foundation appeared first on Scoop.it Blog.

Author: Dan Steiner
Posted: November 10, 2017, 4:05 pm

Your landing page is one of the most vital elements of your digital marketing strategy. Creating a profitable landing page requires extensive testing. The biggest mistake that most marketers make isn’t neglecting to test their landing pages. The biggest mistake is focusing on the wrong elements. When you are optimizing your landing pages, you need [...]

The post 3 landing page split-test principles to 10X your conversions appeared first on Scoop.it Blog.

Your landing page is one of the most vital elements of your digital marketing strategy. Creating a profitable landing page requires extensive testing. The biggest mistake that most marketers make isn’t neglecting to test their landing pages. The biggest mistake is focusing on the wrong elements.

When you are optimizing your landing pages, you need to focus on split testing the variables that affect your campaign the most. These are the factors that you should focus on the most.

Length of your content

Prevailing wisdom is that longer landing pages don’t convert well. Even some of the world’s leading authorities on landing page optimization, such as Tim Ash live by this principle. They argue that landing pages shouldn’t have more than 200 words of written content, because visitors hate reading online.

This may be true for many conversion goals and industries. However, it isn’t a universal truth. Some customers need more coaxing before they can be converted. In some cases, longer page copy converts much better.

Content doesn’t only mean words. It can be video and images as well that can help convey information more effectively. Harvard Business published an article that concluded B2B customers are no longer interested in salespeople selling solutions. Instead, they are persuaded by the solution with the best benefits for their needs. Confining yourself to a specific word count parameter isn’t what compels today’s buyers. Use as much content as is necessary to convey the benefits of your product or service.

Buzzsumo uses over 500 words along with various images to show the vast array of benefits of using their platform.

buzzsumo infographic

Incorporating value propositions into your call-to-action

Your call-to-action doesn’t take up much of your online real estate, but it can have a tremendous effect on your conversion rates. You should try to split testing a CTA with a generic message against a CTA that provides a stronger value proposition.

BettingExpert conducted a split-testing experiment with two different calls to action. Here are the two messages they tested:

“Join BettingExpert”

“Get FREE Betting Tips”

New form copy for a/b test

The second variation had a 31.54% higher conversion rate.

While crafting your own CTA, try to identify your strongest selling point. Split-test a CTA that includes it against one that has a more generic message. You maybe some very surprised with the results.

One Company worked with Moz to perfect their landing page. They were able to boost annual sales by $1 million. The biggest change they made was switching from a short form to long form landing page. This change alone lifted their conversion rates by over 50%.

https://conversion-rate-experts.com/wp-content/uploads/2010/03/seo1-806x477.jpg

The moral of the story is that you can’t design your landing pages around conventional wisdom. You need to test to find out what works. In some cases, longer pages simply work much better.

Test using images in a different way

Digital marketing veterans have observed that content marketing has become much more visual over the past few years. The growing influence of social media and sites like BuzzFeed has played a huge role in driving this trend.

Using quality images in your landing pages is important, but don’t take my word for it – test it!

For example, Dell’s digital team wanted to increase conversion rates on their medical tablet landing pages. They decided to run an A/B test to compare lead generation of two landing page versions by sending PPC traffic to each.

Dell’s landing page A used smaller images and more text providing detailed content on the benefits and features of the product.

https://www.behave.org/wp-content/uploads/2013/02/VersionBlg201.png

Dell’s landing page B scrapped all of the extra content resource links and replaced it with one mega-large background image, a large lead generation form and only the most important features and benefits of the product.  

https://www.behave.org/wp-content/uploads/2013/02/VersionAlg201.png

The test results were overwhelmingly in favor of landing page B, which saw an over 320% increase in leads. The clean design, large background image and clear call to action conveyed the right message for the medical community looking for this product.

With that said, just using larger images won’t always increase conversion rates alone. Using the right images that are compelling to your audience is just as (maybe even more) important than the size.

Make sure that you choose your images carefully. Some landing pages builders have over 1,000 stock images, but they may not be appropriate for your landing page goals. Test different variations of image size and type before you run any significant volume to your landing pages to ensure your conversion rates are optimized.

Focus on the most important variables of your landing pages!

Thousands of small elements can affect the conversion rates of your landing pages. However, it takes a lot of time and a huge budget to run that many split-tests. Rather than focusing on testing everything under the sun, you should test a few of the most influential variables. You will be surprised by how much a couple of changes can make on the long-term conversion rates of your landing pages.

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The post 3 landing page split-test principles to 10X your conversions appeared first on Scoop.it Blog.

Author: Megan Totka
Posted: November 6, 2017, 3:58 pm

“Knowledge is definitely more and more accessible.” You’ve probably heard that many times. That’s true, and it works for the corporate environment as well – companies today cannot ignore the fact that knowledge is also in the hands of employees from now on. But organizing and sharing knowledge in a corporate environment is complex. Especially [...]

The post Why and how to implement a collaborative knowledge sharing program appeared first on Scoop.it Blog.

“Knowledge is definitely more and more accessible.” You’ve probably heard that many times. That’s true, and it works for the corporate environment as well – companies today cannot ignore the fact that knowledge is also in the hands of employees from now on.

But organizing and sharing knowledge in a corporate environment is complex. Especially when this was originally done by humans for their personal purposes.

For the past years, many of our clients have used Scoop.it as part of their knowledge sharing solutions and there are two major questions we’ve discussed with them: “ Why should I start a collaborative knowledge sharing program” and “How do I get started?”

Here’s our take on these topics.

Why should I start a collaborative knowledge sharing program in my company?

 1. Knowledge is no longer in the hands of the experts – it’s everywhere

We’re now into an era of hyper-specialized corporations where every single job requires a strong level of expertise and let’s face it – knowledge dissemination cannot be controlled by a certain elite anymore. Companies should therefore leverage their employees’ knowledge by helping them store, share, categorize and disseminate it to the largest possible number. The aim is that companies can maintain a “common minimum knowledge level” so everyone can carry on with the same amount of information.


Companies must maintain a common minimum knowledge level. @BenoitLamy2
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 2. Knowledge in companies is constantly “moving”

Here’s another thing. Professional workers now move from a company or team to another way more often. And the knowledge gets lost in the process.

That is modern companies’ new curse. And it cannot be beaten without setting up a long-term monitoring system where every co-worker can share its knowledge and expertise.

3. Sharing knowledge increases the company’s visibility and credibility

Knowledge is power – having a deep understanding your competitors, industry, and trends is the foundation of any successful knowledge sharing activity. In the meantime,  we are seeing a part of this activity progressively moving outwards: today, more and more companies establish their credibility and thought leadership through sharing employees’ expertise on social media, blogs, newsletters and so on.

Companies now understand that they’re more than a simple brand, logo, or product. They are experts on a range of topics. And this is definitely an asset in marketing.

How to set up a knowledge sharing program?

1. Collaboration is key

If you think that corporate knowledge sharing is a specific job and is the responsibility of specific people in the company (market intelligence analysts, for instance), you’re wrong.

Sure – organizing, setting up, and disseminating content may be the responsibility of one specific department, but at least, submitting content should be of everyone’s concern. Your knowledge sharing program, therefore, must be collaborative to make sure everyone’s knowledge is included. Of course, it’s necessary to define roles in the platform and grant different levels of access, based on the sharer’s position in the company.

 2. Distribute content where your readers are

Traditional knowledge sharing platforms tend to forget about readers. Or they simply force them to consume content on the actual platform.

Don’t forget – we live in a hyper-connected world where tools are multiplied.

Therefore, offering content where the readers already are is vital if you want to integrate it smoothly into their day-to-day activities. Don’t make it look like a burden for them.

Lots of knowledge sharing projects are cut because of this – instead, make sure the readers are taken into account at the conception stage of the project.

 3. Share to the largest number and do not neglect security matters

Security in knowledge sharing is a core topic – some pieces of content are pretty sensitive and aimed at being shared internally only. Other forms of content, however, can be shared with the world without any problem. Defining the required level of privacy for each audience is essential and it has to be done prior to choosing a software. Then, the platform must address security concerns in a very easy way if you don’t want to lose your readers.


Define the required level of privacy for each audience. @BenoitLamy2
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4. Automate content monitoring but keep content selection human

Automating content monitoring is definitely a thing today. Lots of algorithms, search engines, and alerts help employees discover relevant content without having to make long and painful research. Automating 100% of the process would be a mistake though – algorithms, as powerful as they can be, would fail to tell you which pieces of content are key. On the other hand, an expert would be quick to cherry pick the best content among automated suggestions.

Are you interested in seeing how content curation can be used as part of a knowledge sharing program? Let us help and get a free demo of our software!

The post Why and how to implement a collaborative knowledge sharing program appeared first on Scoop.it Blog.

Author: Benoit Lamy
Posted: November 3, 2017, 3:00 pm

Every business values their company blog for different reasons, but in order to accomplish any worthy goal, you need to ensure your blog has a high level of engagement with readers. Having said that, are you doing everything possible to increase blog engagement with your readership? Increase blog engagement in 5 easy steps Blog engagement [...]

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Every business values their company blog for different reasons, but in order to accomplish any worthy goal, you need to ensure your blog has a high level of engagement with readers. Having said that, are you doing everything possible to increase blog engagement with your readership?

Increase blog engagement in 5 easy steps

Blog engagement is important for a number of reasons. First and foremost, it allows you to reach your target audience and have considerable influence over them. Secondly, it enhances your SEO standing and enables you to prove to the search engines that your content is valuable and worthy of prime real estate in the search results.

“Google notices whenever blog visitors leave comments and posts as well as when they post a response,” SEO Service Agents explains. “For the search engines, they will see that your blog is active and very much alive.  Not to mention the fact that your rankings in the SERP’s will benefit from mentions of your content on social media platforms.  The end result is that all of this will generate more visitor traffic. And that is exactly what you are looking for.”

But what exactly is the goal? In other words, what does it look like for a blog to have high levels of engagement? From a big-picture perspective, you want blog visitors to read and engage with your posts, comment and share on social media, and return to your blog regularly to check for new content.

The big question is, how? How do you get readers to do these things on a steady and ongoing basis? While there are numerous strategies you can use to get the desired results, here are a few keys that leading brands have discovered over the years.

1. Understand your audience

Begin by familiarizing yourself with your audience. It’s impossible to engage readers if you aren’t aware of who they are, what they want, and what they need.  

There are lots of different ways to research your audience and gain an understanding of who they are, but one of your best options is to study your existing audience.

“Use polls, surveys and interviews to find out who is reading as well as who might be reading — their ages, genders, occupations, interests, walks of life, etc.,” marketer Luana Spinetti advises. “Invite them to contact you and introduce themselves and talk about what they like about your blog. Why did they choose to follow you? What kind of posts are their favorites? What is it about you and your content that lends you credibility in their eyes?”

If you have a primary competitor, you might also learn something about your target market by researching their audience. You don’t necessarily want to copy everything you learn from them, but it’s helpful to take a peek.

2. Use visuals to draw attention

It’s impossible to truly engage any blog audience these days without using visual techniques. It’s up to you which ones you use – and there are hundreds of different options – but here are two real-world examples:

  • Mind Body Green Blog. While there’s definitely some valuable textual content on this blog, the appeal of Mind Body Green is largely visual. Notice the tiled image effect it uses to promote a sense of health and cleanliness.

3. Break up large blocks of text

Nobody wants to read a blog that’s wordy and academic-like in its composition. Next time you find yourself writing an extremely long and dense blog post, force yourself to simplify and break up large blocks of text.

A single paragraph should never be more than three to five sentences long. In fact, there’s nothing wrong with a one-sentence paragraph in many instances. Spread things out and people are much more likely to engage with your content, as opposed to being intimidated.

4. Publish content people want to read

It sounds simple, but if you want your blog to have high levels of engagement, you have to publish content that people actually want to read. In order to make this happen, you have to (a) understand your audience and (b) find out what their biggest desires and pain points are (on an ongoing basis).

5. Encourage comments and sharing

“One of the best ways to gauge the health of your blog readership is to check out how many comments you have for your posts,” blogger Michael Poh writes. “More comments mean that your readers are actively engaged in what you have to say. Such positive engagement between the readers and yourself creates a lively community that sustains readership and attracts more visitors to your blog.”

The more you encourage blog commenting (and social sharing), the more success you’ll have. If you’re having trouble getting people to comment organically, ask for some contributions from your most loyal readers to get things started.

Other readers will be more comfortable posting comments when there’s other activity.

Make engagement your number one priority

Entrepreneurs and business owners use a lot of different metrics to measure the success of their blogs. These include things like clicks, click-through rates, and average time on site. While each of these elements is important, they don’t do an adequate job of explaining what’s really happening. Anyone can click on one of your blog posts and read it for an extended period of time, but what does it matter if they aren’t actively engaging with your brand?

Engagement has to be the number one priority for your blog. The more you can drive engagement, the more valuable your blog will become for brand building and lead generation.

The good news is that blog engagement can be improved fairly simply. You don’t need a massive budget or a total facelift of your current web design strategy. By implementing some of the tips outlined in this article, you can begin to initiate change and connect with your audience in a much more meaningful manner.  

 

And if you’d like to know how you can start blogging consistently in 30 minutes a day or less, read our eBook!

how to blog more and blog consistently in 30 min a day or less - ebook by scoop it - download now CTA

The post 5 tips for substantially improving blog engagement appeared first on Scoop.it Blog.

Author: Anna Johansson
Posted: November 1, 2017, 3:43 pm

As a writer or content marketer, you have weeks where everything seems to click and the words just flow from your fingertips. You also have weeks where you feel like you’ve hit a brick wall and can’t break through to the other side. In order to avoid these latter moments, you need to proactively pursue [...]

The post 5 ways to boost your content marketing creativity this week appeared first on Scoop.it Blog.

As a writer or content marketer, you have weeks where everything seems to click and the words just flow from your fingertips. You also have weeks where you feel like you’ve hit a brick wall and can’t break through to the other side. In order to avoid these latter moments, you need to proactively pursue creativity and prioritize innovation.

Creativity: The fuel that makes content marketing go

When most people think about content marketing, they think about business blogs, press releases, and the occasional feature piece on a third-party publishing platform. In most cases, it’s billed as “business” writing. And when you compare it to other writing niches like poetry, novels, and ad copywriting, it seems more clinical than the rest. However, nothing could be further from the truth.

It might not appear so at first, but content marketing is very much a branch of creative writing. In fact, creativity is like the fuel to the content marketing engine. Or as marketer Pam Didner puts it, “Compelling content is king, and creative development is queen, and the royal couple requires cultivation and time.”

The moment you separate your content marketing efforts from creativity is the moment your content ceases to deliver a meaningful return – and it doesn’t have to be a conscious decision. Remaining idle for too long may be enough to kill your creativity and diminish your returns.

5 ways to boost your content marketing creativity

It takes effort and purpose to establish an environment that prioritizes creativity. It’s not something that just happens. However, there are some things you can do to boost your creativity and drive results. Here are a few practical suggestions:

1. Give your office a makeover

There’s ample research and evidence to suggest that the physical environment you surround yourself with has a direct impact on your creativity and output. It doesn’t matter if you’re painting portraits, designing websites, or creating content.

For starters, you need to be comfortable with the style of your office. Instead of using boring elements that are typical in office design, try incorporating some homey elements – like a relaxing egg chair. Designed in the 1960s, Egg chairs are known for the “promise of cocooning comfort,” which basically means they’re great chairs for sitting and thinking.

You might also want to dress up those boring white walls with a fresh pop of color or unique piece of art. The goal is to ditch normalcy and immerse yourself in a unique environment – even if it isn’t necessarily your style.

2. Get out of the office

Even if your office is optimized for maximum creativity, there will be times when you find yourself in a rut. At these moments, the best thing you can do is get out of the office and switch up your environment.

By changing up your environment, you force your brain to recognize new stimulants and process them. As a result, you begin to think about things in new ways.

You don’t have to go somewhere exotic to enjoy the benefits of a new environment. Simply walking down the street to the nearest coffee shop, or sitting at a picnic table in the nearby courtyard, can be enough to get the juices flowing again.

3. Build cross-functional teams

One of the worst things that can happen to a marketing department is to become siloed from the rest of the organization. While marketing needs the freedom to make some of its own decisions, it’s dangerous to execute in isolation.

When you’re isolated and don’t interact with other departments, you don’t have a good feel for what the brand stands for. As a result, your creativity and ideas are limited. One of the best ways to avoid this fate is to build cross-functional teams that allow you to interact with sales, customer service, management, etc.

4. Develop a tolerance for mistakes

If you really want to prioritize creativity, you have to develop a tolerance for mistakes. They will happen and you can’t let them deter you from trying new things. This isn’t to say you should do dumb things with the goal of messing up, but you should be okay with the end result being imperfect.

“Making mistakes allows us the opportunity to pay more attention and incorporate new information that will likely improve our learning and performance,” says Jason S. Moser, Ph.D., who conducted a 2011 study that found people who learn from mistakes are better than those who simply accept them.

5. Watch TED talks

Sometimes the worst thing you can do is sit in front of your screen and stare at a blank document, waiting for something to come to you. When you find yourself in a rut, take a break and watch a TED talk. Seriously!

TED talks are not only informative, but they force you to think outside the box. And by the time the talk is over, you’ll have been “away” long enough for new ideas to formulate. Here are a few of the most creative TED talks designed specifically with marketers in mind.

Escape your rut and enjoy the fruits of creativity

“When you spend your time creating fresh content, all day every day, it’s natural to run out of juice from time to time,” GrammarChic explains. “Even the most professional content creators can get stuck sometimes. In short, they feel as though they have writer’s block—yet the content demand never stops, never relents. Blogs still need updating, social feeds still need posts, and the Google algorithms need to be fed fresh content.”

In essence, content marketers can’t afford to get bogged down by writer’s block. Whereas an author of fiction novels might have nine months to hammer out a book, a content writer might have nine hours to write nine blog posts.

While it’s not feasible to avoid every single spell of writer’s block, you can greatly reduce your risk and maximize productivity by prioritizing creativity in everything you do. Whether it’s one of these five tips, or some other method that works with your personality, be sure you’re maximizing and encouraging creativity.

If you want to understand what will make you succeed or fail at content marketing, and get 8 steps to beat the content marketing paradox, download our free eBook!
why-content-marketing-works-and-why-it-doesnt-cta-final

The post 5 ways to boost your content marketing creativity this week appeared first on Scoop.it Blog.

Author: Larry Alton
Posted: October 30, 2017, 4:09 pm

Content marketing is one of the most important assets every marketer should use knowledgeably in order to increase a company’s visibility. According to A Guide to Marketing Genius: Content Marketing by Demand Metric 90 % of businesses market with content and spend more than 25% of their budget on content marketing. But it’s not just about creating relevant content and [...]

The post 15 tools to measure your content marketing success appeared first on Scoop.it Blog.

Content marketing is one of the most important assets every marketer should use knowledgeably in order to increase a company’s visibility. According to A Guide to Marketing Genius: Content Marketing by Demand Metric 90 % of businesses market with content and spend more than 25% of their budget on content marketing.

But it’s not just about creating relevant content and delivering it timely to an audience, but most importantly about measuring its effectiveness and ability to grow leads and increase sales. Once you’ve created the posts and you’ve launched them, you need to know how they perform. You need to know how your audience is reacting to different types of content, different ideas, different formats, etc.

And before you move on to marketing tools to help you measure your content marketing performance, take a look at  the following metrics that have relevance to content marketing success:

  • Exposure

You should focus on traffic, unique visitors, rankings, etc. These are the metrics you should take a look at in the first place.

  • Engagement

Once you’ve got those numbers and you know how many people your posts have reached, you need to know how many engaged with them. You should take a close look at bounce rate, click-through rate and average time spent on site.

  • Conversion

Your audience has visited your site, they’ve spent quite some time visiting it. Now, you should take a look at how many have converted into leads. You can find that out by checking the number of sign-ups, followers, and sales.

  • Retention

You don’t want your audience to visit your site just once and that’s it. You want them to return to your site. Keeping a client or a reader is far less expensive than trying to get a new one. You should focus on return visits and repeated sales.

  • ROI

The last metric you should consider is the ROI. Revenues are the main purpose of each business and publication. You need to find out how much revenue your investments have generated.

Here are 15 tools you can use to measure these metrics.

1. Parse.ly

This is the dashboard every marketer should have. By using it, you can have a clear picture of your audience in real time. It’s user-friendly, everyone can use it, and you can find out lots of insights about your readers.

It highlights key metrics such as page views, visitors, engaged time, social interactions, audience loyalty, devices, and creates exhaustive reports for you to use.

2. Atomic Reach

Atomic reach focuses on the content creation process. Using constantly updated analytics about readers’ reading habits, it offers an accurate prediction of how your audience will react to your posts.

You choose your target audience and the tool will give you insights, thus you will be able to adapt your copy. It will improve your articles’ readability and its performance in terms of reach, engagement, and time spent.

3. Simple Reach

Having successfully completed projects for companies such as Accenture, NBC, and The New York Times, this tool should be on any content developer’s shortlist.

They use a data-driven approach in order to maximize the impact of your posts. This approach is beneficial when focusing on large audiences. You will be able to identify certain patterns in their behaviors. This way, you will be in the top 30% marketers which can target their audience according to their behavior. The downside would be that you can’t be very specific, you won’t identify each customer’s needs.

4. Scoop.It

Content curation, keywords, and analytics. This tool offers them all and covers every stage of your content’s lifecycle. You can use it for your keyword research. Then, once you start writing your ideas, you can curate your posts in order to improve their readability.

Your posts are up and running and they generated quite some buzz, now you need to measure their impact. Scoop.It comes in handy and will help you get those vital insights. According to a Scoop.it research, 62% of marketers said that they expect technology to amplify their results.

5. Chartbeat

All-in-one analytics, reporting, and optimization. This is the simplest definition you can have for Chartbeat. This user-friendly tool is, what we like to call, a one tool show. You don’t need dozens of tools, each with its functionalities. You get Chartbeat and you are one click away from having all the functionalities you need. You won’t use valuable time to use as many as five tools for these operations. You will have them all using chart beat.

6. Klout

Klout is a tool every social media guru should use. By using analytics, it identifies trends in your niche and suggests content that your audience likes. Also, it offers lots of help during the creation process. The tool will give you tips for you to increase your posts’ readability and impact. Last, but not least, you can track the impact your content has on social media by using your Klout Score. We can name it a complete marketing automation tool.

7. Marketo

Marketo is the abbreviation for The Best Marketing Automation, Analytics, and Content Tool. Just kidding! Even so, every joke has a dash of reality. Yes, this tool focuses on marketing automation, analytics, and predictive content.

Basically, any marketer using it will have a tool that can do virtually everything. It will automate all the processes, it’s a great support for the creation process, and it also offers insights. Unlike the other tools presented so far, Marketo is also a great CRM tool. The CRM service offered by Marketo is the benefit which differentiates it from the other tools.

8. Buffer

At first, Buffer was a tool meant for marketing automation, but considering the increasing importance of analytics, they’ve implemented this feature, as well. You, and 71% of the marketers, expect to reduce the time needed to schedule your content and post it. Once you post, you are able to get information regarding its impact. You can get a complete overview of how you are trending on social media. The good thing about this tools is that it can be used for both marketing automation and analytics. 

9. Simply Measured

You can use Simply Measured to listen to your audience and identify the trends in your industry. You can measure your brand, competitors, and influencers. Also, like many important tools, Simply Measured tracks your content and its impact. A special feature of this tool is the Conversion Tracking. You can see how your social media activity converts into traffic, leads, and revenue. Every business owner can confirm this, it’s quite difficult to estimate how your social media activity turns into hard cash. This tool can help you with this problem!

10. HootSuite

Hootsuite is the tool you ought to use when you want to simplify your social media marketing. You can connect with your audience faster, with ease, and with a better control over your actions. It’s a marketing automation tool that offers exhaustive analytics about your audience and content. Also, for a better control of the content you share, you are able to nominate the editors of your marketing campaigns.

This automation tool is used by the great majority of marketers. It’s very popular because is user-friendly. You can learn a five-year-old how to automate your marketing processes.

11. Hotjar

Apart from the usual analytics and feedbacks, this tool also offers a whole range of one-of-a-kind services. These services, such as surveys, heatmaps, and visitor recordings make this gadget a must for every online marketer out there. The strong point of this tool is that you will be able to see how your audience reacts to your content and the way you should modify it.

12. Essaysontime

Essaysontime focuses on the content creation process. Quite often, people don’t have the necessary time to create content that will ramp up their traffic. During these situations, you need to outsource this process. For the content to create a big splash, it needs the hands and brains of a professional.

13. QuantCast

Do you want to measure the splash made by your content? You want to identify your ideal customer and create personas? You want to compare your results to your competitors’? QuantCast is the tool for you. It offers more than the great majority of tools and you are able to measure the reach of your content and improve it. Apart from that, user personas are vital in order to properly target your audience.

14. SqueezeCMM

SqueezeCMM is the device which every online marketer should use. You can create meaningful and comprehensive insights into your content. You can see the buzz it generates and how your customers react to it. I’d recommend SqueezeCMM to anyone wanting to reduce the time it takes to do the digging, sharing, and measurement for their content.

15. Almighty.Press

Want to be one step in front of your competition? Are you always looking to identify new trends in your industry? Almighty.Press is the tool for you. You can easily identify, curate, and share the most appreciated content. You can make the snowball get bigger and bigger. You will be able to identify the trends in your content and use them to increase your reach.

Apart from creating outstanding content, you need to measure the impact it has. Try out these tools to find the best that will work for you and benefit your content performance.  

 

And if you need help choosing the best software to skyrocket your content marketing results for 2017, download our free guide with over 44 tools reviewed!

The post 15 tools to measure your content marketing success appeared first on Scoop.it Blog.

Author: Rachel Bartee
Posted: October 25, 2017, 3:07 pm