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Searchmetrics SEO Blog

In our blog we write about current issues in the areas of online marketing and SEO and show interesting statistics and trends.

It’s that time of the year, when the creepy-crawlies hit us with viruses, bugs and winter blues. For the online health industry, it’s just as important not to catch the contagion that could bring your website Visibility down for the count. That why we decided to accompany this year’s Searchmetrics Health Ranking Factors report with […]

The post Health Ranking Factors: 5 Winter Traffic Tips for Avoiding Website Flu appeared first on Searchmetrics SEO Blog.

Author: Jan Grundmann
Posted: November 15, 2017, 8:00 am

With its “User Localization Update,” local search gains increased relevance when using Google’s search engine. Whatever Top-Level Domain you are using (Google.com, Google.co.uk etc.), users will now be shown search results based on their current physical location. We asked a few experts to find out what this means for search and searchers. Google has repeatedly […]

The post Google “User Localization Update”: The Expert View appeared first on Searchmetrics SEO Blog.

Author: Daniel Furch
Posted: November 13, 2017, 3:17 pm

In recent years, content marketing has become a fixed component of many brands’ online marketing strategies. Overall content output has noticeably increased, and many are already wondering how much of this content is really reaching its target audience. How much is actually relevant? In this installment of Unwrapping the Secrets of SEO, we dig into user-focused approaches […]

The post Unwrapping the Secrets of SEO: How User-Focused Content Optimization Generates Engagement and Rankings appeared first on Searchmetrics SEO Blog.

Author: Fionn Kientzler
Posted: November 7, 2017, 1:00 pm

Let’s face it, content marketing can be a frightening business. It’s often hard to measure how much your earned media content reaches and resonates with  targeted audiences. Any little slip-up can make you a member of the walking dead. For Halloween, we’re serving up a few Searchmetrics tips on how not to get buried by […]

The post Click or Treat: Three Content Strategies Guaranteed to Scare Users Away appeared first on Searchmetrics SEO Blog.

Author: Lea Manthey
Posted: October 30, 2017, 11:21 am

It’s top of the 9th, with two outs and two men on base. Who will win the World Series? There’s plenty of odds-makers out there who might give a betting man or woman a chance at predicting just that. Here at Searchmetrics, we think of numbers in a different way. Our team of intrepid writers […]

The post Who Wins the World Series in the World of SEO? appeared first on Searchmetrics SEO Blog.

Author: Stephen Bench-Capon
Posted: October 23, 2017, 9:09 am

Milestones such as the Knowledge Graph, Hummingbird and RankBrain have helped bring Google a few steps closer to becoming a perfect search engine. Statistics, semantic theories and structures, and machine learning all play an important role. In the latest Unwrapping the Secrets of SEO, guest author Olaf Kopp examines aspects of semantics and machine learning in Google search. […]

The post Unwrapping the Secrets of SEO: It’s All Semantic For Google Search appeared first on Searchmetrics SEO Blog.

Author: Olaf Kopp
Posted: October 16, 2017, 11:16 pm

Almost every search term is an implicit or explicit question. With voice search and mobile devices, it is even more important for Google to be able to identify search queries and the user intent or meaning behind them. This helps the search engine provide search results that precisely match the user’s request. In our latest Unwrapping the […]

The post Unwrapping the Secrets of SEO: How Google Interprets Search Queries appeared first on Searchmetrics SEO Blog.

Author: Olaf Kopp
Posted: October 5, 2017, 4:52 pm

Does Google, one of the world’s most dominant search engines, favor its own services online? It’s a hotly debated topic around the globe, with implications for many competitors in the world of organic search. We undertook a proprietary study into whether Google Shopping enjoys favored nation status on Google over competitors. Then we asked experts in the […]

The post Google Shopping: An Antritust Scofflaw or Aggrieved Competitor? appeared first on Searchmetrics SEO Blog.

Author: Cliff Edwards
Posted: September 28, 2017, 7:14 pm

In Searchmetrics’ first-ever report on industry-specific ranking factors for the online media and publishing industry, we present an analysis of the more important processes for achieving high-ranking in Google search results. And for the first time, we’ve also conducted a comprehensive investigation into adoption of Accelerated Mobile Pages (AMP). Read on to learn more before […]

The post To AMP or Not to AMP: Media Ranking Factors Study Reveals Adoption Rates appeared first on Searchmetrics SEO Blog.

Author: Jan Grundmann
Posted: September 26, 2017, 9:20 am

On 13th and 14th September 2017, the Koelnmesse (Cologne Expo) in Germany was once again home to the Digital Marketing Exposition and Conference (dmexco). We were on site picking up some of the vibe of the expo, and have compiled a summary of opinions and views from some of the digital industry experts who were […]

The post Recap dmexco 2017: From Digital Transformation to Artificial Intelligence appeared first on Searchmetrics SEO Blog.

Author: Lea Manthey
Posted: September 18, 2017, 6:21 am

One of the features of our new Searchmetrics Content Experience (SCE) we’re particularly proud of is the way it raises the efficiency of collaboration throughout an organization. This is obviously a huge benefit for the content owner, the person responsible for publication, but what about for the writers themselves? Here, we explore what it’s like […]

The post Searchmetrics Content Experience: The Writer’s View appeared first on Searchmetrics SEO Blog.

Author: Stephen Bench-Capon
Posted: September 6, 2017, 8:46 am

When Google introduced Google for Jobs in late June, market watchers wondered whether yet another one of the company’s initiatives would have a major impact on the organic jobs-listing market and the likes of monster.com and glassdoor.com. In this week’s Unwrapping the Secrets of SEO, I’ll take a deeper look at Google for Jobs and […]

The post Unwrapping the Secrets of SEO: A Closer Look at Google for Jobs appeared first on Searchmetrics SEO Blog.

Author: Sebastien Edgar
Posted: August 22, 2017, 6:03 pm

Google Home, the voice-powered smart speaker that lets users ask the Google Assistant questions, has been on the US market since November 2016. With the device now becoming available internationally, we took the opportunity to ask a number of experts about their experience with Google Home so far, and what it could mean for the […]

The post New Horizons: Online Experts Weigh in On Google Home and Voice Search appeared first on Searchmetrics SEO Blog.

Author: Daniel Furch
Posted: August 15, 2017, 9:49 am

No doubt, many a marketer is taking vacation time to enjoy the sunshine and outdoors. For those of you feeling the heat at work from bosses who want you to come up with ideas for new content, remember everything old can be new again. In the latest installment of Unwrapping the Secrets of SEO, I’ll walk you through some […]

The post Unwrapping the Secrets of SEO: Ranking and Optimizing Existing Content appeared first on Searchmetrics SEO Blog.

Author: Holly Miller
Posted: August 10, 2017, 6:04 pm

Are you ready for your oral exams? The new smart speaker voice assistant category could be the biggest test yet for companies relying on the world of online search to make money. But don’t count on simply tweaking your existing search engine optimization strategies to succeed. In our latest Unwrapping the Secrets of SEO, we detail some […]

The post Unwrapping the Secrets of SEO: Optimizing for the Smart Speaker Wars appeared first on Searchmetrics SEO Blog.

Author: Jordan Koene
Posted: July 24, 2017, 11:33 pm

So far this year, we’ve seen the Phantom V update from Google and “Fred,” an algorithmic update that still remains difficult to parse for its true meaning. Now there’s another update, unconfirmed by Google that is rocking the search engine results page. Beginning in the last week of June, there’s been sharp fluctuations in mid-tier results, […]

The post Google Strikes Again: Big Changes to Direct Answers, Online Dictionaries appeared first on Searchmetrics SEO Blog.

Author: Jan Grundmann
Posted: July 17, 2017, 3:52 pm

It’s that time of year when the search volume for the term “last minute” peaks, known to travelers in many time zones as “summer.” But for travel industry webmasters, now isn’t the time to head to the sandy shores. It’s never too late to optimize your website and improve your Google rankings. Our latest industry-specific whitepaper is your […]

The post Industry Ranking Factors: The Road to Organic Search Success for Travel Websites appeared first on Searchmetrics SEO Blog.

Author: Stephen Bench-Capon
Posted: July 12, 2017, 12:03 pm

The summer is in full swing, Searchmetrics is releasing its new Travel Industry Ranking Factors report, and planes, trains and automobiles are on many consumers’ minds. So it seems that now would be as good a time as any to take a crack at Unwrapping the Secrets of SEO for travel aggregator websites such as TripAdvisor, Yelp […]

The post Unwrapping the Secrets of SEO: Planes, Trains and Search Optimization appeared first on Searchmetrics SEO Blog.

Author: Sebastien Edgar
Posted: July 11, 2017, 10:57 am

A company’s name is the most ubiquitous part of its brand. It’s what people type into Google, it’s on business cards, stationery and coffee cups. Even when a logo is universally-recognized, people see the swoosh and instantly think the name, “Nike.” That’s why a name is so important. That’s why Anderson Consulting spent a reported […]

The post Postcards from China: Branding and Creating Chinese Names for International Companies appeared first on Searchmetrics SEO Blog.

Author: Marcus Pentzek
Posted: June 20, 2017, 11:19 am

Apple recently completed its World Wide Developers Conference, announcing a slew of new tech toys for consumers and businesses. Yet, when I searched Google for a new MacBook Pro notebook, Apple took only the second spot in my results. What gives? In this week’s Unwrapping the Secrets of SEO, I wanted to have a bit of […]

The post Unwrapping the Secrets of SEO: Hacking Your Way to Greater Online Visibility appeared first on Searchmetrics SEO Blog.

Author: Sebastien Edgar
Posted: June 13, 2017, 8:00 am

The latest Searchmetrics ranking factors study shows how relevant content is vital for finance industry websites looking to perform on Google search. Finance is the subject of a Searchmetrics series of ranking factor studies that focus on a specific industry. Amongst the findings, the analysis shows that relevant, structured content is even more vital for […]

The post Finance Ranking Factors: How Bankrate Uses Relevant Content To Perform on Google appeared first on Searchmetrics SEO Blog.

Author: Stephen Bench-Capon
Posted: June 7, 2017, 12:00 pm

President Trump’s first 100 days in office is an important benchmark. The American electorate wants to see what any president has (or hasn’t) done, and whether that person has held true to the promises made on the campaign trail. In this spirit, I’m revisiting a look at the WhiteHouse.gov site’s performance to see how it […]

The post Why the Trump White House Is Having Trouble Performing appeared first on Searchmetrics SEO Blog.

Author: Kirby Burke Jr.
Posted: May 17, 2017, 11:57 am

Google increasingly responds to search queries with enhanced organic listings in the form of so-called answer boxes. The trick for modern marketers is understanding which of your keywords are most likely to find the sweet spot for this coveted Direct Answer box. In the battle to increase online visibility, marketers must identify the keywords they […]

The post Unwrapping the Secrets of SEO: Getting Ranked Into An Answer Box appeared first on Searchmetrics SEO Blog.

Author: Holly Miller
Posted: May 16, 2017, 12:00 pm

Confucius, kung-fu, yin and yang, capitalist communism: China is a land full of mysteries and contradictions. Often associated with cheap imitations, China now produces technology and internet startups that can rival anything in the West. The Chinese search engine, Baidu, is no exception. It bears many similarities to Google and Bing, but can also boast its […]

The post Postcards from China: Mysteries of the East – Busting 10 Myths About Baidu and SEO in China appeared first on Searchmetrics SEO Blog.

Author: Marcus Pentzek
Posted: May 4, 2017, 11:47 am

Much has been said – and will be – about Google’s mobile-first initiative. In today’s world, modern marketers surely will have to come to grips with the snack-sized love mobile users give to content versus desktop brethren who want to dine on a full meal. Another way to look at it is to compare the […]

The post Unwrapping the Secrets of SEO: Why Mobile First Matters (and Doesn’t) appeared first on Searchmetrics SEO Blog.

Author: Sebastien Edgar
Posted: May 2, 2017, 12:57 pm

What’s one of the biggest challenges facing online companies today? Many struggle to create content that is relevant for both the user and for search engine results! Because content production is one area where a data-driven approach remains rare, much depends on guesswork and intuition. For years, we’ve been stuck with the status quo: Microsoft […]

The post Data Meets Creativity: Welcome to a New Era of Online Content! appeared first on Searchmetrics SEO Blog.

Author: Marcus Tober
Posted: April 25, 2017, 7:00 am

Our analysis of the prevalence of HTTPS across different industries in US search results reveals a number of interesting findings: Whilst 46 percent of finance websites communicate with web browsers over HTTPS, only 23% of travel pages and only 12% of publishers use encrypted data transfer. In our latest installment of Unwrapping the Secrets of SEO, we’ll […]

The post Unwrapping the Secrets of SEO: An Industry Analysis of HTTPS Security appeared first on Searchmetrics SEO Blog.

Author: Jan Grundmann
Posted: April 19, 2017, 8:19 am

With college spring break and the summer vacation travel season just around the corner, we at Searchmetrics thought now would be a good time to compare just who’s ranking for visibility in both paid and organic desktop search. According to Searchmetrics data for the first 13 weeks of this year, travel, search and entertainment not […]

The post Top 20 in US Paid and Organic Search appeared first on Searchmetrics SEO Blog.

Author: Sebastien Edgar
Posted: April 10, 2017, 7:21 pm

Reputation matters. People buy brands they trust and read news they believe. When the BBC publishes a story about Antarctic penguins flying to South America, people believe it because of the broadcaster’s strong reputation for credibility. April Fool’s jokes are themselves a tool to add percentage points to a corporation’s reputation as likeable, friendly and […]

The post Online Reputation Management – Managing online brand experience through Search and Content Optimization appeared first on Searchmetrics SEO Blog.

Author: Daniel Furch
Posted: March 30, 2017, 10:47 am

In my last blog post, I looked at the top players in the Baidu SERPs. Today, I would like to take a closer look at the search results page itself. In what ways is it similar to the Google search results page we know and love? There are some obvious similarities. Just like on Google, […]

The post Postcards from China: What the Baidu SERPs Look Like appeared first on Searchmetrics SEO Blog.

Author: Marcus Pentzek
Posted: March 23, 2017, 8:00 am

As the world of online search increasingly gets more technical, with sophisticated algorithms and voice commands becoming an essential part of  everyone’s marketing toolkit, we in the industry must continue to remind ourselves that our core mission is to address the needs of humans who are looking for online moments that matter. Wil Reynolds, founder of Seer […]

The post Alexa, How Do I Beat Amazon? Online and The Big Brand Conundrum appeared first on Searchmetrics SEO Blog.

Author: Holly Miller
Posted: March 21, 2017, 6:29 pm

In our last installment of Unwrapping the Secrets of SEO, my colleague Holly Miller outlined the steps to employ in choosing good online topics at the right time, and in good SEO shape. Now it’s time to make sure that those topics you’re writing on will be optimized equally well for users and search engines. It’s time […]

The post Unwrapping the Secrets of SEO: Optimizing Topics appeared first on Searchmetrics SEO Blog.

Author: Sebastien Edgar
Posted: March 13, 2017, 11:57 pm

Website relaunches and migrations are complex and risky SEO operations. If not done correctly, companies can significantly impact their site’s performance and rankings. In extreme cases, it’s possible to take an entire site offline and forfeit all previous brand equity in the search results. For a good illustration of the peril, look no further than […]

The post Making WhiteHouse.Gov Great Again: How Trump Webmasters Failed appeared first on Searchmetrics SEO Blog.

Author: Kirby Burke Jr.
Posted: March 7, 2017, 8:41 pm

Every country has its own national food – and every country has its own national SERPs, right? Well yes and no. Google is the leading search engine in many countries and Google’s search results show a lot of similarities in all countries. But not in China, where Google is largely absent and Baidu dominates with […]

The post Postcards from China: Search Results in China – Baidu’s Big Players appeared first on Searchmetrics SEO Blog.

Author: Marcus Pentzek
Posted: March 2, 2017, 2:50 pm

“What should I write about?”   Anyone asking this question might often have two answers. There are two opposing forces one must consider: “What’s happening in our business?” and “What truly matters to our customers?” We’re Unwrapping the Secrets of SEO this week to discuss this conundrum: What should you write about? If you Google “what […]

The post Unwrapping the Secrets of SEO: “What Should I Write About?” appeared first on Searchmetrics SEO Blog.

Author: Holly Miller
Posted: February 21, 2017, 9:17 pm

Here we go again! For those who’ve missed it, the last few weeks have been a bit rocky for online marketers’ visibility stats – peaking toward the end of last week (CW 6/2017). There’s been lots of speculation that the culprit is the rollout of Google’s “mobile-first” index. One theory making the rounds is that […]

The post Google Phantom V Update: There and Back Again?! appeared first on Searchmetrics SEO Blog.

Author: Daniel Furch
Posted: February 15, 2017, 2:30 pm

No, they’re not just resting. Universal ranking factors are dead. Google’s algorithm now operates highly individually – depending on time, place, device and industry. For this reason, we are using our first industry-specific study to present the ten most important ranking factors for eCommerce. Where should webmasters in eCommerce focus their energy? Which content can […]

The post Ten Things eCommerce Sites Need to Know to Rank on Google in 2017 appeared first on Searchmetrics SEO Blog.

Author: Daniel Furch
Posted: February 9, 2017, 1:28 pm

“Will you be my Valentine?” The heart may want what it wants, but how we choose to demonstrate love (or lust) for a significant other isn’t universal on Valentine’s Day. As people load up Cupid’s arrow, I decided to take a gander through our massive search database to see if I could suss out any differences in approach […]

The post Flowers, Chocolate and Data: Valentine’s Day Takes Many Forms appeared first on Searchmetrics SEO Blog.

Author: Sebastien Edgar
Posted: February 7, 2017, 3:10 pm

In the world of search engine optimization, one cardinal rule is to never rest on past successes. Tactics that score today could lead to fumbles tomorrow as Google, Apple and other global search engine providers constantly change the rules of the game. Good technical SEO gets you online. Great data-optimized content keeps you there, as search […]

The post Unwrapping the Secrets of SEO: Exploring New Frontiers in Search appeared first on Searchmetrics SEO Blog.

Author: Cliff Edwards
Posted: February 7, 2017, 12:02 pm

What’s the three most important aspects of a property? Location, location and – you guessed it – location! Never has that been more true in the world of online search and content marketing. As mobile increasingly becomes the focus of Google and other search engines, the ability for consumers to find a meal, a supermarket […]

The post Cozy Up or Break Up: Why Marketers Must Embrace Location-Aware Trends appeared first on Searchmetrics SEO Blog.

Author: Sebastien Edgar
Posted: January 31, 2017, 8:00 am

In the words of fashion icon Heidi Klum, “One day you’re in, the next day you’re out.” These words were never truer for online marketers in 2016. Faced with another year of Google updates and marked changes in strategies for succeeding online, our third-annual Searchmetrics Winners and Losers report reveals that publishers with specific editorial direction […]

The post In or Out? Year in Review of Top Google Winners and Losers in 2016 appeared first on Searchmetrics SEO Blog.

Author: Marcus Tober
Posted: January 18, 2017, 6:59 pm

To provide a fresh, global analysis of Google rankings, we have compiled data from 10 national Google indexes, from Austria to USA. These results combine to form the Searchmetrics SEO World Rankings. The infographic reveals the top 10 most visible domains in each of the 10 countries, based on their performance during the last 12 […]

The post SEO World Rankings – Leading International Domains and Big Winners appeared first on Searchmetrics SEO Blog.

Author: Marcus Tober
Posted: January 17, 2017, 1:31 pm

We are gathered here to formally acknowledge that Universal Ranking Factors are dead. The new kings of search will be online marketers who master the fact that signals for relevance have been replaced by specific ranking factors based on search intent and industry relevance, according to the Searchmetrics Ranking Factors study, “Rebooting Ranking Factors.” Content […]

The post Why We’re Killing Searchmetrics Ranking Factors (Hint: Google Made Us) appeared first on Searchmetrics SEO Blog.

Author: Holly Miller
Posted: December 13, 2016, 8:00 am

The end of the year is a time for reflection, planning and preparation for the coming new year. But it also gives us a chance to become more mindful of our approach and seize the opportunity to do things differently.  That’s why we’re rebooting our annual Searchmetrics Ranking Factors whitepaper, available for download beginning December […]

The post Searchmetrics Ranking Factors: Rebooting for Relevance appeared first on Searchmetrics SEO Blog.

Author: Holly Miller
Posted: December 1, 2016, 1:23 pm

Google has announced nothing less than the end of an era: Until now, a URL’s desktop version has been used as Google’s main index for evaluating websites and determining rankings. In the future, a site’s mobile version will be used. We look here at the most important questions and answers surrounding the mobile-first index – […]

The post Mobile-First: How You Can Prepare for Google’s New Index appeared first on Searchmetrics SEO Blog.

Author: Jan Grundmann
Posted: November 16, 2016, 7:42 am

The 2016 Race for the White House is nearing an end. From the first caucuses in Iowa in February, the Democratic and Republican parties each whittled down their lists of candidates, with each settling on their chosen nominee. On November 8, either Hillary Rodham Clinton or Donald John Trump will be elected 45th President of […]

The post Clinton vs Trump 2016: SEO and Content Performance in the US Presidential Election Campaign appeared first on Searchmetrics SEO Blog.

Author: Stephen Bench-Capon
Posted: November 7, 2016, 12:54 pm

Google is loosening its chains: Thanks to Penguin 4.0, numerous websites, which had previously been targeted by the filter for web spam or their backlink structure, have now seen a considerable increase in their SEO visibility. Backlink auditing, negative SEO and link reviews – these are the areas where we can expect Penguin, now integrated […]

The post Penguin Update 4.0 – Our Impact Analysis appeared first on Searchmetrics SEO Blog.

Author: Stephen Bench-Capon
Posted: October 21, 2016, 7:06 pm

Ni hao China! For years now, Searchmetrics has helped power the engines of commerce with Research Cloud. Marketers depend on our massive data and knowledge repository to find online content gaps and create strategies to outperform competitors. Today, we’re proud to announce that we’ve closed the one glaring gap in our global coverage. We’ve added Chinese […]

The post 10 Reasons Why China Excites and Scares Online Marketers appeared first on Searchmetrics SEO Blog.

Author: Stephen Bench-Capon
Posted: October 11, 2016, 7:33 pm

Sun-soaked beaches, cheap hotels and panoramic city views are a staple of online travel sites worldwide. So too are those wicked widgets, clickable badges with multiple links back to anchor text – the visible and clickable text in a hyperlink. While some are useful, rental and travel sites quickly learned they also could be profitable. […]

The post Why the Webmaster Won’t Wink at Wicked Widgets appeared first on Searchmetrics SEO Blog.

Author: Sebastien Edgar
Posted: October 5, 2016, 7:30 am

  Creating new content, developing a new idea or pouring resources into a new product is always fraught with risk, for businesses both large and small. Even when you’re reasonably sure you’re on the right track (in our case, focusing on agile content creation backed by deep learning), you must wait patiently for that “Aha! moment. ” It’s […]

The post The Era of Agile Content Creation Backed by Deep Learning appeared first on Searchmetrics SEO Blog.

Author: Jordan Koene
Posted: September 22, 2016, 4:43 pm

Evolution over successive generations isn’t always noticeable. Not so in the world of Google. The search engine results page has made great leaps in the past year alone, but some of the adaptations might have gone unnoticed. Universal Search elements now dominate the majority of search queries. In fact, 80 percent now include at least one form […]

The post What’s New in Universal Search: 2016 Edition appeared first on Searchmetrics SEO Blog.

Author: Holly Miller
Posted: September 20, 2016, 8:00 am

  “Oh Lucas, you’re such a tease,” Lady Colebrook replied. Helena had a vision of her thrusting out her well-endowed cleavage by way of offering an inducement. “Do you like to see me beg, is that it?”. -Excerpt from To Save a Sinner by Adele Clee It’s not very often that romance novels and artificial […]

The post Why Heaving Bosoms Help You Win Online appeared first on Searchmetrics SEO Blog.

Author: Jordan Koene
Posted: August 25, 2016, 6:59 pm

by Holly Miller and Sebastien Edgar   A few weeks ago, we noticed five dictionary related domains on the Searchmetrics list of Top 100 SEO Visibility (although technically thesaurus.com is part of the dictionary.com domain), a curious trend since these domains technically all provide the same experience: define the word. However, we noticed recently one […]

The post Domain Authority Consolidation: An Observation of dictionary.com appeared first on Searchmetrics SEO Blog.

Author: Holly Miller
Posted: July 12, 2016, 9:25 pm

This post was updated on July 11, 2016. All aboard! The Google quality train is making its way through the internet once again. This time, the engineer driving this metaphorical train is driven by quality and improved user experience. Even though this is an unconfirmed update from Google, we at Searchmetrics are seeing changes in […]

The post Return of the Phantom: Part 4 appeared first on Searchmetrics SEO Blog.

Author: Holly Miller
Posted: July 7, 2016, 11:25 pm

In the weeks leading up to May and what was supposed to be the second wave of mobile-friendly algorithm updates – essentially a boost in rankings for mobile optimized sites – we at Searchmetrics wonder if in fact “Mobilegeddon 2” is really kicking up any dust at all. Let’s get a few things straight: Google […]

The post “Mobilegeddon 2” Gets Hype, but Mobile Friendliness is Here to Stay appeared first on Searchmetrics SEO Blog.

Author: Holly Miller
Posted: June 15, 2016, 4:38 pm

Looking to reduce costs when marketing online? Blam! A lot of conversations these days go something like this: “Let’s focus on content marketing. Amazingly high-value and high-quality content is clearly what’s Google’s looking for (all those online articles I read say so), so why sweat traditional SEO and social media as much as we used […]

The post How Content, SEO and Social Media Make Your Life Easier appeared first on Searchmetrics SEO Blog.

Author: Holly Miller
Posted: June 8, 2016, 3:19 pm

The world of SEO can come in all shapes and sizes, and staffing often depends on how much time and energy your company has to do things on its own. If your business prefers to skip the agency or independent contractor route and keep SEO in-house, you’re not alone. Making such a decision is really […]

The post Failing to Scale Will Make Your SEO Pale appeared first on Searchmetrics SEO Blog.

Author: Sebastien Edgar
Posted: June 3, 2016, 5:15 pm

Choosing a mobile app can be like going on an amazingly bad first date. At the outset you’re not sure you’re compatible, but you can’t help digging the look. Then you meet up. Within seconds, you realize it’s a Venus-Mars kind of thing. You’re bored, wonder about ongoing performance issues, and often end up stuck […]

The post How to Win the Ring in the App Dating Game appeared first on Searchmetrics SEO Blog.

Author: Jordan Koene
Posted: May 26, 2016, 3:09 pm

by Holly Miller and Sebastien Edgar   If you haven’t heard of Siri, Alexa and Cortana, these three sexy minxes have been turning our heads (and standing SEO strategy on its head) by adding glamorous voices to the world of search. But before you decide which voice assistant should get your final rose, consider this […]

The post Read My Lips: Voice Now Posed For Big Mobile Search Wins appeared first on Searchmetrics SEO Blog.

Author: Holly Miller
Posted: May 24, 2016, 2:56 pm

“Know your enemy and know yourself and you can fight a hundred battles without disaster.” – Sun Tzu Or to put it in a more modern context: Keep your friends close and your enemies closer. The same principle applies in the online world. You’re battling for eyeballs and dollars by using unique sets of keywords […]

The post Sun Tzu’s Art of Online Warfare: The Great Keyword Battles appeared first on Searchmetrics SEO Blog.

Author: Sebastien Edgar
Posted: May 19, 2016, 7:25 pm

For many businesses, the process of divvying up paid and organic search marketing dollars often relies more on gut feeling than science. Since paid appears to offer an easier path to understanding whether you’re getting bang for the buck (you paid this for click, and saw this resulting rise in sales over this period in […]

The post Google Doesn’t Want You to Read This appeared first on Searchmetrics SEO Blog.

Author: Holly Miller
Posted: May 17, 2016, 3:33 pm

At Searchmetrics, big data is not only the heart and soul of our Enterprise Suite, it’s a the passion that drives our team. That’s why we celebrate when one of our own directs such enthusiasm toward helping make the world work and play better. Data scientist Abhishek Thakur recently took home awards in the U.S. […]

The post Using Data to Help Save the World appeared first on Searchmetrics SEO Blog.

Author: Jordan Koene
Posted: May 12, 2016, 2:52 pm

by Tyson Stockton and Sebastien Edgar    When Google evolves, search quakes. As the search giant, Bing and others tinker (sometimes publicly, sometimes not) with their respective algorithms, marketers must always remain on war footing to respond quickly to the seismic ripples that such actions could bring to their businesses, according to presentations at the […]

The post Strengthening Search and the Future of the Spoken Word appeared first on Searchmetrics SEO Blog.

Author: Sebastien Edgar
Posted: May 11, 2016, 6:04 pm

“Google, what’s the best article that describes proof and relevant terms in search?” In this and every Google query, search results attempt to understand both the topic you’re researching and the underlying intent of the search. Digital marketers who rely on old-school keyword ranking strategies to boost their clients’ results are missing out. Google’s dual […]

The post How to Make the Best-Seller List with Proof and Relevancy appeared first on Searchmetrics SEO Blog.

Author: Sebastien Edgar
Posted: May 10, 2016, 2:38 pm

collision | kəˈliZHən/ | noun an instance of one moving object or person striking violently against another. Synonyms: crash, accident, impact, smash, bump, hit, fender bender, wreck, pileup An  event of two or more records being assigned the same identifier or location in memory. From the definition above, Collision sounds like something that should be avoided all […]

The post Engineering Content Serendipity and Loyalty at Collision appeared first on Searchmetrics SEO Blog.

Author: Holly Miller
Posted: May 6, 2016, 7:52 pm

For a while now, the stock answer to the question of whether speed matters much as a Google search ranking factor has been a source of frustration. Even the Magic 8-Ball won’t sidestep the question by answering “Maybe.” Google first broached the subject in 2010 by announcing site speed would be included in rankings, though […]

The post Are Speed Ranking Factors a Magic 8-Ball for Google? appeared first on Searchmetrics SEO Blog.

Author: Sebastien Edgar
Posted: May 3, 2016, 5:00 pm

We have great news for all Excel fans and users: there is now a dedicated Excel add-in for our data, which lets you export data from the Suite straight into Excel. “e4seo” enables you to process large amounts of data from our software and create individual reports without having to use a complicated workaround. And […]

The post Excel Add-Ins for Searchmetrics Data: Number Crunching and Dynamic Excel Reports with e4SEO appeared first on Searchmetrics SEO Blog.

Author: Daniel Furch
Posted: April 28, 2016, 3:06 pm

Google’s Phantom algorithm updates have been both a surprise and  menace to sites trying to maintain high SEO visibility. Now the search giant is sending a foreboding message to publishing empires: clean up your act. Earlier this month, we pointed to Searchmetrics tracking data that highlighted massive declines in SEO visibility among top publishers, including […]

The post Google’s Phantom Menace: Publishers clean up your act appeared first on Searchmetrics SEO Blog.

Author: Jordan Koene
Posted: April 26, 2016, 8:40 am

In Hollywood, a box office smash inevitably leads to a sequel or two to keep sales humming. The view from the Googleplex is no different: Coming to screens this May, “Mobilegeddon 2” promises another potentially perilous journey into the world of mobile search. In the past few weeks leading up to the rollout of its […]

The post Mobilegeddon 2: Are You Facing Godzilla or a Gazelle? appeared first on Searchmetrics SEO Blog.

Author: Jordan Koene
Posted: April 19, 2016, 6:09 pm

It hasn’t been a good week for the publishing industry. More than two dozen of some of the biggest brands in media, including Apple, The New York Times, The Washington Post and Time Inc., experienced steep plunges in online visibility, caused by what we suspect are sweeping changes Google is making to branded search results. […]

The post Why Is Google Punishing Media for Old Content? appeared first on Searchmetrics SEO Blog.

Author: Jordan Koene
Posted: April 14, 2016, 7:05 pm

With last week’s Digital Summit Los Angeles now in the rear-view mirror, it should be clear why the theme, “transforming the future of the digital commerce ecosystem,” only hinted at the sweeping changes digital marketers are facing. New rules are challenging them to get more creative in reaching customers. The April 5th – 6th summit, […]

The post Recapping Digital Summit: With Content, It’s the Heart that Matters appeared first on Searchmetrics SEO Blog.

Author: Jordan Koene
Posted: April 12, 2016, 11:54 pm

In Apple’s latest iPhone 6s ad, Sesame Street’s Cookie Monster becomes the perfect pitchmonster for the Siri voice assistant. He uses it to set a timer for (you guessed it) baking cookies, and then agonizingly waits while also having Siri play Jim Croce’s “Time in a Bottle”. It’s emotional marketing at its best: For millions […]

The post Emotional SEO: Finding your online Cookie Monster appeared first on Searchmetrics SEO Blog.

Author: Jordan Koene
Posted: April 5, 2016, 4:39 pm

Like most big companies, Google’s hunt for good talent produces a stream of help wanted signs on its website. Yet the search engine king had people scratching their heads last summer when the company began recruiting a technical SEO program manager. Google looking for help keeping its own digital house clean? Heresy, right? Wrong. Google […]

The post Digital Sleuths: On the trail of better SEO hygiene appeared first on Searchmetrics SEO Blog.

Author: Jordan Koene
Posted: March 31, 2016, 5:38 pm

  Here at Searchmetrics, we spend a lot of time listening to customers – gathering feedback to improve features of the service. We’re big fans of agile development, using our beta program to test and drive customer-requested improvements into our software before rolling out to a broader set of customers. Thanks to the support of […]

The post Inside the Making of Searchmetrics Visibility Guard appeared first on Searchmetrics SEO Blog.

Author: Helen Shaughnessy
Posted: March 30, 2016, 6:42 pm

  In the world of search, knowledge is power. Good keywords leave you fighting for a seat at the table, and then battling for scraps with potentially thousands of competitors. Great keywords mean you get served the best cuts of meat in your own private dining room. Trouble is, it’s been painfully tedious to figure […]

The post Competitive Keywords: Own Yours, Discover Others with New Tool appeared first on Searchmetrics SEO Blog.

Author: Helen Shaughnessy
Posted: March 24, 2016, 6:30 pm

To the average person, Google’s search engine results page (SERP) looks no different today than it did a month ago. But for SEO experts, the SERP change is like noticing Google lost weight: all of a sudden, the results page really trimmed down. Google recently (in its usual quiet way) removed the right-rail ads running […]

The post Battle of the Ad Bulge: How Google Is Slimming Down Search Results appeared first on Searchmetrics SEO Blog.

Author: Holly Miller
Posted: March 23, 2016, 4:54 pm

    Mobile search surpassed desktop search last April and hasn’t looked back.  The mobile discovery mechanism has changed too. Where once you were lucky to get discovered by being an Editor’s Pick in an app store or on a Top 10 list at Lifehacker and elsewhere, Google is taking steps to put search in […]

The post Need a Mobile App? Pick One from a Google App Pack appeared first on Searchmetrics SEO Blog.

Author: Helen Shaughnessy
Posted: March 10, 2016, 10:43 pm

App indexing can increase traffic, conversions and app installations—so why isn’t everyone doing it? Way back in 2013, Google announced app indexing: “Wouldn’t it be cool if you could give your users the choice of viewing your content either on the website or via your app, both straight from Google’s search results…Just like it crawls […]

The post App indexing can increase traffic, conversions, and app installations appeared first on Searchmetrics SEO Blog.

Author: Jordan Koene
Posted: March 9, 2016, 6:30 am

The Google year 2015 brought with it numerous updates and turbulent visibility changes for many US domains. The following concise analysis takes a look at the year’s biggest winners and losers of 2015. We also discuss the effect of Google updates, current search trends and offer key take-aways for your site in 2016. Read on. […]

The post Google Year in Review: Top US Winners & Losers in 2015 appeared first on Searchmetrics SEO Blog.

Author: Marcus Tober
Posted: February 8, 2016, 5:00 pm

The new year has begun with a confirmed Google update. However, what was initially believed to be either a change to Panda or Penguin is in fact a core ranking algorithm update. Here, we take a look at the fresh data from the Searchmetrics Suite. Background to Google update We were expecting a Penguin update […]

The post Google Core Update 2016: Analysis of Winners and Losers appeared first on Searchmetrics SEO Blog.

Author: Marcus Tober
Posted: January 13, 2016, 9:37 pm

Good, insightful reports are essential to online business. Depending on the user the KPIs that need to be integrated are different: A CMO needs a high level overview, whereas a SEO needs a detailed report. What sounds easy is often very difficult in practice – and time consuming.   If you have experience creating reports […]

The post Smart Reporting: Create Role Specific Reports in Seconds appeared first on Searchmetrics SEO Blog.

Author: Jordan Koene
Posted: December 9, 2015, 12:57 pm

Crawling websites, analyzing them technically and optimizing them based of these findings is standard procedure when it comes to improving online performance. Today, I would like to introduce a new, data-driven solution for optimizing internal link structure: Searchmetrics Link Optimization. On-page optimization is multi-layered: one layer is analyzing individual subpages in order to identify errors […]

The post Hone your internal link structure with Link Optimization appeared first on Searchmetrics SEO Blog.

Author: Jordan Koene
Posted: December 9, 2015, 9:32 am

Everyday countless webpages are evaluated by Google quality raters (with the goal of improving the overall quality of search results). On 12 November 2015 Google updated its comprehensive guidelines (Quality Rater Guidelines), according to which webpage and content quality is evaluated. Not long after this we began to notice significant movement in our ranking and […]

The post Phantom Update III: What Google’s updated Quality Guidelines could mean for page rankings appeared first on Searchmetrics SEO Blog.

Author: Marcus Tober
Posted: December 2, 2015, 1:00 pm

Google has created a buzz in the online community by revealing that part of its search algorithm now operates on a machine learning basis, namely RankBrain. Not only this, but the previously unknown RankBrain has been confirmed as the third most important ranking signal for generating search results. This is a significant development as the […]

The post RankBrain, AI, and the Evolving Anatomy of Google appeared first on Searchmetrics SEO Blog.

Author: Tom Wells
Posted: November 9, 2015, 11:25 pm

Seldom has the hype surrounding a Google update been so feverish as was the case with the infamous mobile-friendly update. Let me set the scene. Once upon time, back in early April, the mighty Google decreed that sites that do not pass its new mobile-friendly test shall be banished from its mobile kingdom, ahem, rankings, […]

The post Mobile Ranking Factors 2015: The Rise of Mobile Search appeared first on Searchmetrics SEO Blog.

Author: Daniel Furch
Posted: November 4, 2015, 5:59 pm

With Site Structure Optimization (SSO) we provide users of the Searchmetrics Suite with an overview of the technical performance of their web projects. Whether it’s a question of titles & descriptions, crawling errors, loading times or link distributions: we analyze your websites, list all the information that is relevant for you – and give you […]

The post Site Structure Optimization with Searchmetrics Suite – Part 1: the Optimum Setup appeared first on Searchmetrics SEO Blog.

Author: Jan Grundmann
Posted: October 2, 2015, 12:33 pm

This year we introduced a brave new type of infographic in our annual Ranking Factors Study. We are really pleased about all the positive feedback we received for the deck of cards design. Nevertheless, many friends of Searchmetrics have expressed difficulty in correctly interpreting it. Hence this post. Let us briefly delve into the curious, […]

The post Correlation vs. causality and the Ranking Factors infographic appeared first on Searchmetrics SEO Blog.

Author: Jan Grundmann
Posted: September 11, 2015, 9:05 am

With the brand new Visibility Guard, Searchmetrics has developed an innovative solution for monitoring the on-page performance of your web projects. By regularly crawling your most important pages, Visibility Guard automatically shields you against any losses in traffic and conversions; critical on-page areas are detected and an automatic alert system means you can react before […]

The post Visibility Guard (beta): preemptive loss prevention via automatic monitoring appeared first on Searchmetrics SEO Blog.

Author: Jan Grundmann
Posted: August 31, 2015, 11:49 am

Access to the autocomplete API is set to be restricted as of today, 10 August 2015, according to an official post on the Google Webmaster Central Blog. From now on users who wish to continue to have autocomplete functionality on their site are being guided towards Google Custom Search Engine. Meanwhile, for keyword research tools, […]

The post Google to Restrict Access to Autocomplete API – What This Means for Keyword Research Tools appeared first on Searchmetrics SEO Blog.

Author: Tom Wells
Posted: August 10, 2015, 1:39 pm

The Searchmetrics Ranking Factors study 2015 for Google.com is finally here! Once again we made the annual epic journey to the center of our data pool, analyzed, averaged and correlated for our lives, and more than once burned the midnight oil. Our mission as always: To figure out just what it is the top-ranking sites […]

The post The Top 5 Ranking Factors for 2015: How Strong is Your Hand? appeared first on Searchmetrics SEO Blog.

Author: Marcus Tober
Posted: July 30, 2015, 1:21 pm

After ten long months since the last Panda update, it seems that Google has begun its roll-out of Panda 4.2. We have completed a rapid analysis to present the first winners and losers after this update in this week’s SEO Visibility. The roll-out of this Panda update is expected to take several months to be […]

The post Google Panda Update 4.2: Are there any results yet? appeared first on Searchmetrics SEO Blog.

Author: Marcus Tober
Posted: July 24, 2015, 11:55 am

With Research Cloud, we’ve completely reinvented our software’s research section to give you a convenient overview of all the important metrics on the performance of any domain. But we wouldn’t be Searchmetrics if we didn’t have more! Our brand-new, and revolutionary Content Performance solution, lets you now check your metrics, including holistic content KPIs, on a detailed page-level and who’s […]

The post Research Cloud + Content Performance: Search and Content in a New Dimension! appeared first on Searchmetrics SEO Blog.

Author: Jan Grundmann
Posted: July 15, 2015, 5:08 am

We have analyzed the two most important advertising forms in the U.S. search results of google.com – Google AdWords and Google Shopping (Product Listing Ads, PLA). The results of the study can be downloaded as a whitepaper below. It contains findings about the 10 biggest advertisers in AdWords & Shopping as well as information about the […]

The post Google AdWords & Shopping: These Companies Advertise The Most appeared first on Searchmetrics SEO Blog.

Author: Jan Grundmann
Posted: July 8, 2015, 6:16 am

Within a few weeks, Google has tweaked its core algorithm and rolled out an update for the second time without officially anouncing it. According to our quick analysis, this update seems to be primarily concerned with trending keywords as well as temporary search intentions related to informational (shorthead) keywords. First-glance-winners are first and foremost media […]

The post Google News-Wave Update: Media Websites Surfing the Winner Tide appeared first on Searchmetrics SEO Blog.

Author: Marcus Tober
Posted: June 19, 2015, 7:59 pm

You can’t deny that SEO – both as a practice and as an industry – has gotten a bad rap over the past few years. In fact, some would say that SEO has never had a great reputation, even in its heyday. I think there has always been this idea that somehow SEO is just […]

The post Search Experience Optimization: Is It Time to Rebrand SEO? appeared first on Searchmetrics SEO Blog.

Author: Marcus Tober
Posted: June 17, 2015, 4:19 pm

Did you know, that on average the keyword ”Call Mom” is searched for 300K times per month in the US and 99% of that is from smartphones? Whether or not on purpose, in this case (the voice function sends its regards), the information on the device distribution of the keyword search volume is worth its weight […]

The post What ”Call Mom” Has to Do With Search Volume and Your Content Strategy appeared first on Searchmetrics SEO Blog.

Author: Jan Grundmann
Posted: June 12, 2015, 12:55 pm

In the beginning of May 2015, webmasters far and wide witnessed severe traffic fluctuations, with some sites losing over 50% of their traffic! Clearly, Google had changed something, but what? Because of the initial uncertainty, it was called the “Phantom Update” (II). In this post, I’ll provide you with Searchmetrics data to shed more light […]

The post Return of the Phantom: Google’s Phantom II Update appeared first on Searchmetrics SEO Blog.

Author: Kevin Indig
Posted: June 10, 2015, 6:52 pm

As a fresh intern for Searchmetrics, I’ve spent the past week in meetings, doing online research, and reading Jessica Bowman’s The New SEO Management Handbook to familiarize myself with the rapidly growing and changing industry of online marketing. Enterprise-level SEO expert since 2002, Bowman is a trusted adviser to some of  the biggest brands online, […]

The post Your SEO Team is Not Oprah: 5 Realizations of an SEO Newbie appeared first on Searchmetrics SEO Blog.

Author: Pearl Qiao Xu
Posted: June 9, 2015, 5:36 pm

The annual average for 2014: Google has enriched 80% of all keyword queries with additional integrations of the Universal Search. Once again, we have  analyzed the precise developments according to absolute and relative growth for Videos, Images, News, Maps and Shopping this year, which we present  in a new white paper that is free to download. […]

The post Universal Search 2015: An Analysis of Google.com appeared first on Searchmetrics SEO Blog.

Author: Daniel Furch
Posted: May 4, 2015, 11:44 am

Mobilegeddon is here. We have fresh data in the software and now there are some significant changes visible in the data. Although Google communicated that the rollout would probably last a week or more, we can see some winners and losers already. These first results may be (yet) considered as preliminary when it comes to some examples, but […]

The post Google Mobile Update/ Mobilegeddon: Winners and Losers US appeared first on Searchmetrics SEO Blog.

Author: Marcus Tober
Posted: April 25, 2015, 3:10 am

About the Searchmetrics SEO blog feed

Searchmetrics.com is a premier provider of digital marketing software and services related to search engine optimization and online marketing tools. It provides the Searchmetrics Suite, an interactive online marketing and business Search Engine Optimization (SEO) tool for enterprise companies and online SEO agencies.

Searchmetrics works to help businesses and online marketing agencies develop and perform long-term digital marketing strategies utilizing SEO, content marketing, inbound marketing and social media techniques and tools.
The company’s primary product, the Searchmetrics Suite, helps businesses refine and accomplish their individual business goals ‒ such as increased Return on investment ‒ and to gain successful results for customers by delivering customized analytics, forecasting and strategy, and to provide intelligent and effective recommendations. Searchmetrics provides detailed analysis and data in SEO, social media, content marketing and mobile platforms to generate effective bases for cross-channel digital marketing campaigns. The Searchmetrics Suite allows users to create their own online presentation to the public and to effectively address the need to differentiate themselves from companies who are the competition. By means of individually scalable traffic and revenue forecasts and simulations, businesses can discover and target the ways they need to improve their online visibility, make beneficial changes and track their company’s online marketing performance compared to original goals.

About Searchmetrics SEO Search Engine Optimization

Searchmetrics, the producer of the Searchmetrics SEO blog feed, has locations in New York, Berlin, London and also Paris. The company handles its SaaS software through a network of partners and an online store. The quickly expanding company currently has more than 100 persons in it’s employment. It is supported by the famous venture capitalist companies Neuhaus Partners and Iris Capital. Searchmetrics boasts numerous famous brands in it’s customer line-up, such as T-Online, eBay, Siemens and TUI who depend on Searchmetrics to guarantee that they enjoy excellent online visibility by consistent management intelligent online marketing strategy and execution.