hootsuite Archives - Free Online Marketing Lessons

Free Online Marketing Lessons

Internet and Social Media Marketing "How To" Tips and Links

Wordpress/BlogFind tutorials, tools, demos and explanations about Wordpress blogging. We try to answer the most common questions about publishing, themes (templates) plugins, authors and users, connecting accounts, identities and profiles, commenting and scheduling posts and pages. People are often confused about free hosting vs. paid hosting, a blog vs a website with Wordpress and the difference between Wordpress.org and Wordpress.com The Wordpress forum is the often the best place to go for the latest solutions to questions or issues, but we clearly lay out some step-by-step explanations most useful for beginners. Contribute Your Wordpress Blogging Articles Want to contribute an article? Great! Just contact us.
MobileMobile apps, marketing tools and connected devices are the single most important new topic you can learn about. It’s all over wi-fi, 3G and 4G phone networks — and every website, network and device handle the technologies in different ways. Lately the technology is finally affordable and the general population can easily access tools that are user friendly. We use these devices to do everything wherever we are, every day, right from our fingertips. It’s already here, but mobile platforms and tools are the future of everything we do in our business and personal lives. Social media has sparked a revolution of its use through our personal phones and tablets, but you can bet that mobile technology is the core of all marketing going forward. If you are designing your traditional marketing venues to be “mobile ready”, then you are already going backwards on the spaceship to the future. Everything you do now should start with mobile strategies and then be able to integrate traditional forms after that. You website, store pages, social media and promotions must launch into air space first, and worry about landing on terra firma later! Want to share your geeky mobile tips with our readers?…
- Mobile Marketer – Social Media and Traditional
Social MediaYou think you know Social Media Marketing? Newbies are pretty satisfied with the difficult hurdles they must overcome just to set up some pages with a good images and that actually connect with their audience. But there is MUCH more to social media marketing. Advertising, analysis of data, linking accounts, updating tools for new devices and techniques on a monthly basis are just a few topics to consider. Also, whatever was “best practices” on 3 networks last year is probably completely changed for this year. Remember when you just needed to get ‘likes’ and you could repost 10 tidbits a day to keep everyone happy? If you do that now you’ll be sent to the SMM “unfollow and opt-out” dungeon by your visitors. You need to know the newest tools and techniques that your audience wants, and you need to target the way they want their data, too. Mobile and video are changing everything lately, and if you post just a few irrelevant pieces of information or don’t reply in the right way, you’re toast! Are you a social media marketing pro who loves to share? We want your articles, links and tips to help our readers, too. Drop us…
- Email AddressAccount Verification
GoogleGoogle Help Topics: Gmail, GooglePlus, AdSense, Analytics, SEO, SEM, CPC and much, much, much, MORE. It can be very complicated to learn about all the tools and apps offered by this mega-company for audio-visual media, analytics, searches, advertising, webtools, social media and more. Not to mention the properties that it owns and controls such as Youtube. They are most known for searches (and constant algorithms that change your SEO strategies!) and analytics to help you understand your audience, traffic and goal conversions. You could study Google for a lifetime and still not know everything you could know for your online marketing goals. In fact, if you don’t stay updated on a weekly and monthly basis with Google growth and evolution, you’ll be left in the virtual dust within just a few months! Got Google articles to contribute! Bring em on… we love contributions, just contact us.
SEOSEO, the common acryonym for “Search Engine Optimization” is a mysterious and elusive set of tactics for optimizing the content on your website and social media pages to help search engines find you and direct internet searchers to your site. You are always competing with other entities on the internet who want the same traffic from search engines you do. And the algorithms and guidelines that Google, Bing, Yahoo, Amazon and other search engines use to assess your data change radically as they rank your content against your competition. It’s a constant battle to keep up with changes. It’s not even possible to get detailed information about exactly what you should do because “blackhat” SEO sites figure out and manipulate the algorithms which negatively impact other site’s ratings, and causes the search engine owners to, yet again, change the algorithms. There are so many factors that influence your SEO – image titles, video sitemaps, bad or good links, page loading time…. it goes on and on! The best way to keep updated is to follow the SEO leaders who use it effectively and publish their tips and results frequently. You can find them in our favorite blog feeds here and…
- SEO Basics for Blog Pages
Audio/VisualAudio, images and videos are the fastest growing and most used types of content in online marketing. They drive most of the new mobile apps, programs and advertising. Connection speeds, micro technology and affordable devices that live on our bodies almost 24/7 are changing the way everyone communicates across the globe. Increasingly it’s all about audio, images, videos and media-enhanced products. From Amazon’s “Audible” narrated books to Twitter’s vine app to Instragram and Snapchat — everyone want A.V. content on every device and platform. Advertising will be driven by this kind of media more than ever as networks like Facebook develop the tools that make it affordable and easy to use in mass populations. And don’t forget that every piece of audio, images and video content is an opportunity to enhance your online marketing spaces with SEO enhanced elements. If you wait to catch up with AV media you’ll be stuck in the dinosaur mud of old-school marketing before you even know what happened! Share Your Audio, Images and Videos Tips Love to share your latest tools and examples of creative A.V. media in your marketing? Don’t hesitate, just drop us an email!
- Google Image Search
- Getty Images Free Embed Tool
Tools/ResourcesThere are just SOOOO many tools and resources people and companies use to execute their online marketing strategies. Some of them just automate the dreary and tedious work that digital interactions require, others may help us jump to the next paradigm of online marketing strategy. Whether it’s a service, technique, program, research results or odd machine – we want to know about it and share it here with you! This category is a catch-all topic for things that just don’t fit into the commonly discussed matters related specifically to Google, Wordpress, SEO, Social Media, A/V, Mobile or Tutorial posts that we present on this website. We invite your contributions about Tools and Resources! Let us know if you have news or tips to share with our readers, we love contributions!
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