The Social Observer from SNHU.EDU

RSS FEED The Social ObserverThe Social Observer is a blog produced by a collaboration of graduate students past and present with diverse experience in marketing, social media, and business (locally, nationally, and globally.) Find research, opinion, fodder, rants and raves intersect and inspire. Comments are welcome!

Current students of perform the essential duties of  this website, ranging from market strategy, Wordpress blogging, analytics, SEO, metrics tracking, executive reporting and more.  This site provides a platform in which to apply the knowledge  students acquired in social media courses.

Online course at SNHU: Southern New Hampshire University presents students with the opportunity to study more than 80 quality, accredited online graduate degree programs. This includs more than 40 specialized MBA online programs. Southern New Hampshire University was the only university to make Fast Company’s 2012 list of the World’s 50 Most Innovative Companies, which included major corporatioins such as Apple, Google, HBO and LinkedIn. Their online graduate degree programs have earned Best Buy and Best of Business – Best Online Degree and Best MBA awards. SNHU is  a top Military-Friendly School and offers opportunities for students in any situation anywhere on the globe!

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The Social Observer

The Social Media Marketing Blog by SNHU Students

Social media is ever evolving. To stay relevant and complete, small business owners must make sure that they stay up to date with the latest trends on social media. Currently, the trend is ‘pay to play’, utilizing social media advertising. In order for social networks to deliver a better experience...

The post The Practical Guide to Using Social Media Advertising Without Breaking the Bank appeared first on The Social Observer.

Author: Samantha Krause
Posted: January 22, 2018, 4:00 pm

Advantages of Instagram Stories for Small Business Marketing Popularity Instagram has over 250 million users on a daily basis. Released last year, the Instagram stories feature allows users to post images, boomerangs, and videos which are visible for only 24 hours. This might not seem like it would make a...

The post Instagram Stories: Not Just for Selfies appeared first on The Social Observer.

Author: Hanna Nekoranec
Posted: January 20, 2018, 4:00 pm

Does your business have a loyal consumer market? It is no doubt that having a loyal consumer base will, as a result, help your business grow with more sales, brand reputation, word of mouth, etc. What is consumer loyalty? Consumer loyalty comes from providing consistently positive emotional experiences, physical attribute-based satisfaction...

The post Small Business HUGE loyalties appeared first on The Social Observer.

Author: Yvette Gonzalez
Posted: January 18, 2018, 4:00 pm

In an era of “Shop Local”, more and more consumers are looking to support smaller businesses.  In return, small businesses must effectively market themselves and ensure marketing strategies do not get stale. Not sure where to start, then this No-Nonsense Guide to Small Biz Social Media is for you! 5...

The post No Nonsense Guide to Small Biz Social Media appeared first on The Social Observer.

Author: Stacey York
Posted: January 15, 2018, 3:00 pm

Every business needs to have a solid marketing plan in place. This is especially important if you are a small business. Marketing is the lifeline of your business, so a strong small business marketing plan is vital. It doesn’t matter how good your product is or how great of a...

The post Is Your Small Business Marketing Plan Solid? appeared first on The Social Observer.

Author: Brittany Rolle
Posted: January 13, 2018, 4:00 pm

There is no denying that our world is getting more and more hectic so we are all beginning to resort to social media get our news and other content as it is quick, easy and doesn’t take up too much of our time. If we see something that interests us...

The post How to Use Social Media to Your Advantage appeared first on The Social Observer.

Author: Dylan Gannon
Posted: January 11, 2018, 4:00 pm

What does a buyer persona mean for a small business owner? You probably have never heard much about buyer personas and are probably asking “What is Buyer Persona?”  Sam Kusinitz from HubSpot explains in his blog post The Definition of a Buyer Persona [in Under 100 Words] that buyer personas are a great...

The post Small Business Buyer Persona and How to Create Them appeared first on The Social Observer.

Author: Jade Haron
Posted: January 8, 2018, 4:00 pm

  As a small business owner, I’m sure you’ve been told it’s time to jump on the social media bandwagon. Yes, there’s Facebook and Twitter and Snapchat, to name a few, but did you know LinkedIn is also considered a social media platform?  It just serves a different community, a...

The post Be a LinkedIn All-Star To Win in Small Business appeared first on The Social Observer.

Author: Eileen Flynn
Posted: January 6, 2018, 4:00 pm

Personal Branding for Job Seekers The method that business uses to find a job seeker candidate for their open positions has evolved with the use of social media.  We now use websites that help us personal brand ourselves and focuses on connecting the right individual to the right job. Looking...

The post Personal Branding for Job Seekers using LinkedIn appeared first on The Social Observer.

Author: Dwight Heaster
Posted: November 3, 2017, 11:00 pm

As a small business owner, using traditional marketing methods can be daunting.  Large corporations often have big budgets that allow them to effectively advertise and promote through traditional means. Small businesses, however, must search for more cost-effective ways to reach their target market.  In today’s digital age, this answer has...

The post Social Marketing for Small Businesses appeared first on The Social Observer.

Author: Clayton Reed
Posted: October 28, 2017, 12:50 am