The Social Observer from SNHU.EDU

RSS FEED The Social ObserverThe Social Observer is a blog produced by a collaboration of graduate students past and present with diverse experience in marketing, social media, and business (locally, nationally, and globally.) Find research, opinion, fodder, rants and raves intersect and inspire. Comments are welcome!

Current students of perform the essential duties of  this website, ranging from market strategy, Wordpress blogging, analytics, SEO, metrics tracking, executive reporting and more.  This site provides a platform in which to apply the knowledge  students acquired in social media courses.

Online course at SNHU: Southern New Hampshire University presents students with the opportunity to study more than 80 quality, accredited online graduate degree programs. This includs more than 40 specialized MBA online programs. Southern New Hampshire University was the only university to make Fast Company’s 2012 list of the World’s 50 Most Innovative Companies, which included major corporatioins such as Apple, Google, HBO and LinkedIn. Their online graduate degree programs have earned Best Buy and Best of Business – Best Online Degree and Best MBA awards. SNHU is  a top Military-Friendly School and offers opportunities for students in any situation anywhere on the globe!

How To Follow The Social Observer:


Bookmark this page or go visit and subscribe/like/follow their website, Facebook page or Twitter Feed. You can also embed their Blog feed using this URL: (we recommend the WordPress plugin “HungryFEED”)


The Social Observer

The Social Media Marketing Blog by SNHU Students

  With anything in the world your always going to have a couple of rotten apples in the bunch that ruins the experience for the whole group. Therefore it is imperative users take compliance rules extremely when cruising through social media platforms. As a consumer I understand sometimes rules can...

The post It’s Simple- Be Compliant appeared first on The Social Observer.

Author: Sabrina O'Garro
Posted: June 13, 2017, 7:10 am

First comes the buzz, then the social media metrics. In part 2 of this series, we’ll explore those metrics. In addition, we’ll look at Google Analytics, Hootsuite and other social media productivity tools designed to help you manage and measure the impact of your efforts. Fair warning to math phobes:...

The post Word Gets Around, Part 2: Travel blogs & social media metrics appeared first on The Social Observer.

Author: Betty Egan
Posted: May 30, 2017, 3:00 pm

Using social media in a classroom setting is becoming the norm for millennial students. Unfortunately, it can cause a distraction during a lecture if a student is using social media for non-course related activity. This article is intended to provide more information on the growth of social media in the...

The post A “How To” On Using Social Media In The Classroom appeared first on The Social Observer.

Author: Davina Reid
Posted: May 26, 2017, 3:22 am

If you love to travel and enjoy writing about the places you explore, why not consider a career as a blogger or social media specialist for the travel & tourism industry.

The post Word Gets Around: Travel blogs & social media, Part 1 appeared first on The Social Observer.

Author: Betty Egan
Posted: May 20, 2017, 3:00 pm

Picture this—you’re at the top of the tallest building in the world, the Burj Khalifa, and your best friend just snapped the perfect picture of you with the city of Dubai as your background. Now it’s time to post the picture and you need a caption. Got one? Some pictures...

The post The Ultimate Guide for Writing a Caption on Social Media appeared first on The Social Observer.

Author: Shanice Ricketts
Posted: May 17, 2017, 6:00 pm

The hardest part of a social media marketing campaign is figuring out where to begin. This blog post is intended as a guide to help you get started by getting organized, gathering your thoughts and finding relevant resources for your campaign.   Starting your Social Media Campaign in six easy steps… Step One: Decide on a target audience By electing your target...

The post Where Do I Begin? A Six-Step Guide to Starting Your Social Media Marketing Campaign appeared first on The Social Observer.

Author: Jordan Hurd
Posted: May 13, 2017, 3:00 pm

  Not Just for Social Media Students and Recent College Graduates “If you’re not on LinkedIn, you simply don’t exist in the working world” (Omar, 2015).  A bold statement, but truthful, especially for social media students and recent college graduates. And that’s why it resonates with so many of us. With...

The post 9 LinkedIn Tips for Social Media Students appeared first on The Social Observer.

Author: Lindsay Meagher
Posted: May 10, 2017, 6:00 pm

Small Business Owners:  Engage & Make Friends with Your Target Audience! The Situation: Marketing Campaign is Launched You’ve got your niche and you got a great product/service! You’ve also created some crafty taglines, imagery, and video to attract your target audience.  You post your blog and excitedly wait to see what happens...

The post Small Business Owners: Top 4 Ways to Engage (and Make Friends) with Your Target Audience appeared first on The Social Observer.

Author: Rachel Yunker
Posted: March 17, 2017, 5:15 am

In recent years, achieving social media goals has become a crucial component of marketing activities for most businesses. It is rare to find a company that does not have at least one social site account. Though quite popular, introducing social media to an existing marketing strategy can be a bit...

The post Social Media Goals for Small Businesses: How to Plan Effectively appeared first on The Social Observer.

Author: Takia Banister
Posted: March 16, 2017, 2:00 pm

Start Promoting with Video! Social media networks like Facebook are increasing the features they offer, including prerecord and live video. Written content remains the foundation form of marketing, and it cannot be replaced. But, marketing strategy is moving from boring letters to entertaining and informative moving images. According to an online...

The post Using Video To Promote Your Small Business appeared first on The Social Observer.

Author: Obinna Agonmoh
Posted: March 15, 2017, 2:15 pm