The Social Observer from SNHU.EDU

RSS FEED The Social ObserverThe Social Observer is a blog produced by a collaboration of graduate students past and present with diverse experience in marketing, social media, and business (locally, nationally, and globally.) Find research, opinion, fodder, rants and raves intersect and inspire. Comments are welcome!

Current students of perform the essential duties of  this website, ranging from market strategy, Wordpress blogging, analytics, SEO, metrics tracking, executive reporting and more.  This site provides a platform in which to apply the knowledge  students acquired in social media courses.

Online course at SNHU: Southern New Hampshire University presents students with the opportunity to study more than 80 quality, accredited online graduate degree programs. This includs more than 40 specialized MBA online programs. Southern New Hampshire University was the only university to make Fast Company’s 2012 list of the World’s 50 Most Innovative Companies, which included major corporatioins such as Apple, Google, HBO and LinkedIn. Their online graduate degree programs have earned Best Buy and Best of Business – Best Online Degree and Best MBA awards. SNHU is  a top Military-Friendly School and offers opportunities for students in any situation anywhere on the globe!

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The Social Observer

The Social Media Marketing Blog by SNHU Students

You can’t deny that social media has completely changed the way small businesses interact with customers. Social media has become increasingly important in terms of online marketing tools, and they consider or use social media for their brand’s voice and content. Are you are a small business owner who has yet to...

The post Three Ideas to Increase Brand Engagement for Small Businesses appeared first on The Social Observer.

Author: Pratchayapong Duangpratheep
Posted: April 13, 2018, 2:00 pm

Traditional advertising methods still exist in today’s digital-driven world. You and your #smallbusiness may need to integrate new means of marketing. Implementing an integrated marketing communication (IMC) plan or strategy into your business’s marketing strategy will help keep your branding and message consistent. ADD your way to #integration with Advertising,...

The post Intermingling & Commingling: The Importance of IMC for Small Businesses appeared first on The Social Observer.

Author: Kyle Elko
Posted: April 11, 2018, 3:30 pm

Improving Social Media Presence Social media can be a difficult avenue for small business owners, whose schedules are already packed full, to navigate. Which social media platforms should you focus on to improve social media presence? Who is your audience? What should you be posting? These are all important questions...

The post The Easiest Way to Improve your Small Businesses Social Media Presence appeared first on The Social Observer.

Author: Tyler Leighton
Posted: April 10, 2018, 3:30 pm

OK, you have decided which channels are right for your business. We’re heading in the right direction!! Now, we need to start planning our campaigns. Calendar Start with a calendar. There are a lot of content planning templates out there but here are two of my favorites. The first one...

The post Full Time Results on a Part Time Schedule: Part Two appeared first on The Social Observer.

Author: Melissa Niezgoda
Posted: April 5, 2018, 3:00 pm

Social media is a great way to promote a small business. It can help create a community, promote your business and even gives you a chance to create a personality for your company that makes a human connection to customers. What will attract consumers to your social media account? Photos!...

The post The Do’s and Don’ts of Using Images to Promote Your Small Business on Social Media appeared first on The Social Observer.

Author: Alison Tripp
Posted: April 4, 2018, 2:00 pm

Believe it or not, email marketing still exists in this day and age of social media. Surprisingly, younger generations like the millennials and Gen Zers still prefer email as their brand communication. This is also true for Gen X and Baby Boomers. Clearly, email marketing is not a thing of...

The post Email Marketing: Not Dead Yet! appeared first on The Social Observer.

Author: Michael Pletcher
Posted: March 30, 2018, 2:00 pm

As a small business owner it can be difficult to add more to your plate. However, I am here to tell you that blogging can be fun, easy, and help you get the word out about your business. Blogging can be a way to express your business, get the word...

The post Blogging for Your Small Business: Everything You Need to Know appeared first on The Social Observer.

Author: Cindy Strand
Posted: March 28, 2018, 3:00 pm

You are a small business owner and you are operating with a smaller staff than a large corporation. This most likely means you need to maximize your results on a tight timeline and with few resources. Do you know what social media channels are best for your business? If not,...

The post Full Time Results on a Part Time Schedule: Part One appeared first on The Social Observer.

Author: Melissa Niezgoda
Posted: March 23, 2018, 5:00 pm

Getting your brand out there can be tough as a small business. It’s imperative to use your resources to become known within your industry. You want to appeal to the masses, but don’t forget about your intended mission, vision, and culture. Just within the US, companies spend $7.5 billion on...

The post 4 Ways to Get Your Small Business Noticed appeared first on The Social Observer.

Author: Ashley Cole
Posted: March 21, 2018, 3:00 pm

What is cryptocurrency? Cryptocurrency is a digital asset that has “limited entries in a database no one can change without fulfilling specific conditions”. Basically, it’s a digital asset that cannot be altered or changed to create counterfeits that are not created by any government. The most popular cryptocurrency in the market...

The post Should Small Businesses Use Cryptocurrency? appeared first on The Social Observer.

Author: Zachary Klinger
Posted: January 27, 2018, 4:00 pm