The Social Observer from SNHU.EDU

RSS FEED The Social ObserverThe Social Observer is a blog produced by a collaboration of graduate students past and present with diverse experience in marketing, social media, and business (locally, nationally, and globally.) Find research, opinion, fodder, rants and raves intersect and inspire. Comments are welcome!

Current students of perform the essential duties of  this website, ranging from market strategy, Wordpress blogging, analytics, SEO, metrics tracking, executive reporting and more.  This site provides a platform in which to apply the knowledge  students acquired in social media courses.

Online course at SNHU: Southern New Hampshire University presents students with the opportunity to study more than 80 quality, accredited online graduate degree programs. This includs more than 40 specialized MBA online programs. Southern New Hampshire University was the only university to make Fast Company’s 2012 list of the World’s 50 Most Innovative Companies, which included major corporatioins such as Apple, Google, HBO and LinkedIn. Their online graduate degree programs have earned Best Buy and Best of Business – Best Online Degree and Best MBA awards. SNHU is  a top Military-Friendly School and offers opportunities for students in any situation anywhere on the globe!

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The Social Observer

The Social Media Marketing Blog by SNHU Students

Many companies and small businesses are wondering, what is the big deal about social media and why can’t I generate business the old fashion way? But using social media tools and techniques can be essential for any business or brand, and many companies are unaware of the positive impact that...

The post Social Media Tools and Techniques Make Digital Marketing Easier appeared first on The Social Observer.

Author: Bernadette Jones
Posted: August 12, 2017, 12:00 pm

The World Of eCommerce The online realm is infinite but sometimes it is a lot harder to make it as an eCommerce online retailer than you might expect. For example, when Amazon started off in 1994 they began as an online bookstore. In fact, many of my books when I was...

The post Steps To Successful eCommerce appeared first on The Social Observer.

Author: Damaris Jaime
Posted: August 11, 2017, 12:00 pm

Before social media, marketing was very widespread and most of the time there was no interaction from the audience. “Today, the marketing cannot only be about capturing attention via reach; instead, marketers must focus on both capturing attention via engagement” (Hanna, Rohn & Crttidem, 2011). Now, we have the ability...

The post The Not-So-Secret Secret Behind Brand Awareness appeared first on The Social Observer.

Author: Alejandro Torres
Posted: August 10, 2017, 12:00 pm

In a digital world full of social media accounts and endless information, engaging readers is one of the most important thing you can do with your content. But exactly how does one engage readers? Methods vary from how often to share to what hashtags to use, and everything in between....

The post A Call to Action: 5 Ways to Engage Readers appeared first on The Social Observer.

Author: Jessica Morison
Posted: August 9, 2017, 12:00 pm

Snapchat and Instagram: Should We, Can We, and Why Would We?   A Case for Bloggers and Influencers. Take a look at any millennial’s phone and you are sure to find Snapchat or Instagram. Actually, you are more likely to find both these apps. One can rarely walk down the street without...

The post Picture This: Choosing Between Snapchat and Instagram appeared first on The Social Observer.

Author: Kayla St. Germain
Posted: August 8, 2017, 12:00 pm

Probably you have heard that line before, if you read comic books that has been a constant theme across the publication history of Spiderman.  They mention that on the movies, so you are forgiven if you do not read comics.  If you did not see the movies, or know the...

The post Social Media: With great power comes great responsibility appeared first on The Social Observer.

Author: Miguel Garcia
Posted: August 7, 2017, 12:00 pm

Social Media is a powerful tool every business should have. If social media is not part of the plan, then it should be added as one of the main marketing plans. Like the name suggests, Social Media is a social platform; one to be social on and engage. In business...

The post Recycle Content for Social Media Coverage appeared first on The Social Observer.

Author: Daniel Curtis
Posted: August 6, 2017, 12:00 pm

Social Media Sucks & Sucking at It Is Normal It’s easy to make a case for the importance of social media. I mean, have you seen the statistics lately? We won’t get scientific but we will highlight that at the end of 2016, 2.8 billion people were using social media...

The post Let’s Face It, You Suck at Social Media (And That’s Okay!) appeared first on The Social Observer.

Author: Andrew Mendez
Posted: August 5, 2017, 12:00 pm

As a fairly new blogger (still am) one thing I did know was that hashtags are in an integral part of your social media game. I looked at it as if you don’t #hashtag your photos on Instagram then how are people going to see them? Truth is there are...

The post Hashtag Basics from a Newbie Blogger appeared first on The Social Observer.

Author: Alyssa Cabral
Posted: August 4, 2017, 12:00 pm

As a small business CEO, you have a lot on your plate. You know social media marketing is important, but will it work for you? Have you tried running ads or posting to social media with little results? Social media marketing can certainly feel like a daunting task. It’s fast...

The post Social Media for Small Business CEOs: A Quick Guide appeared first on The Social Observer.

Author: Julia Prevost
Posted: August 3, 2017, 12:00 pm