The Social Observer from SNHU.EDU

RSS FEED The Social ObserverThe Social Observer is a blog produced by a collaboration of graduate students past and present with diverse experience in marketing, social media, and business (locally, nationally, and globally.) Find research, opinion, fodder, rants and raves intersect and inspire. Comments are welcome!

Current students of perform the essential duties of  this website, ranging from market strategy, Wordpress blogging, analytics, SEO, metrics tracking, executive reporting and more.  This site provides a platform in which to apply the knowledge  students acquired in social media courses.

Online course at SNHU: Southern New Hampshire University presents students with the opportunity to study more than 80 quality, accredited online graduate degree programs. This includs more than 40 specialized MBA online programs. Southern New Hampshire University was the only university to make Fast Company’s 2012 list of the World’s 50 Most Innovative Companies, which included major corporatioins such as Apple, Google, HBO and LinkedIn. Their online graduate degree programs have earned Best Buy and Best of Business – Best Online Degree and Best MBA awards. SNHU is  a top Military-Friendly School and offers opportunities for students in any situation anywhere on the globe!

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The Social Observer

The Social Media Marketing Blog by SNHU Students

Getting your brand out there can be tough as a small business. It’s imperative to use your resources to become known within your industry. You want to appeal to the masses, but don’t forget about your intended mission, vision, and culture. Just within the US, companies spend $7.5 billion on...

The post 4 Ways to Get Your Small Business Noticed appeared first on The Social Observer.

Author: Ashley Cole
Posted: March 21, 2018, 3:00 pm

What is cryptocurrency? Cryptocurrency is a digital asset that has “limited entries in a database no one can change without fulfilling specific conditions”. Basically, it’s a digital asset that cannot be altered or changed to create counterfeits that are not created by any government. The most popular cryptocurrency in the market...

The post Should Small Businesses Use Cryptocurrency? appeared first on The Social Observer.

Author: Zachary Klinger
Posted: January 27, 2018, 4:00 pm

Is your small business well represented on social media? If not, it definitely should be, no matter what goods and services your small business provides. The days of searching for goods and services through the phone book is a thing of the past. Word of mouth is great, but you...

The post Is Your Business Social? appeared first on The Social Observer.

Author: Lafayette Cooper
Posted: January 26, 2018, 1:42 am

Social media is ever evolving. To stay relevant and complete, small business owners must make sure that they stay up to date with the latest trends on social media. Currently, the trend is ‘pay to play’, utilizing social media advertising. In order for social networks to deliver a better experience...

The post The Practical Guide to Using Social Media Advertising Without Breaking the Bank appeared first on The Social Observer.

Author: Samantha Krause
Posted: January 22, 2018, 4:00 pm

Advantages of Instagram Stories for Small Business Marketing Popularity Instagram has over 250 million users on a daily basis. Released last year, the Instagram stories feature allows users to post images, boomerangs, and videos which are visible for only 24 hours. This might not seem like it would make a...

The post Instagram Stories: Not Just for Selfies appeared first on The Social Observer.

Author: Hanna Nekoranec
Posted: January 20, 2018, 4:00 pm

Does your business have a loyal consumer market? It is no doubt that having a loyal consumer base will, as a result, help your business grow with more sales, brand reputation, word of mouth, etc. What is consumer loyalty? Consumer loyalty comes from providing consistently positive emotional experiences, physical attribute-based satisfaction...

The post Small Business HUGE loyalties appeared first on The Social Observer.

Author: Yvette Gonzalez
Posted: January 18, 2018, 4:00 pm

In an era of “Shop Local”, more and more consumers are looking to support smaller businesses.  In return, small businesses must effectively market themselves and ensure marketing strategies do not get stale. Not sure where to start, then this No-Nonsense Guide to Small Biz Social Media is for you! 5...

The post No Nonsense Guide to Small Biz Social Media appeared first on The Social Observer.

Author: Stacey York
Posted: January 15, 2018, 3:00 pm

Every business needs to have a solid marketing plan in place. This is especially important if you are a small business. Marketing is the lifeline of your business, so a strong small business marketing plan is vital. It doesn’t matter how good your product is or how great of a...

The post Is Your Small Business Marketing Plan Solid? appeared first on The Social Observer.

Author: Brittany Rolle
Posted: January 13, 2018, 4:00 pm

There is no denying that our world is getting more and more hectic so we are all beginning to resort to social media get our news and other content as it is quick, easy and doesn’t take up too much of our time. If we see something that interests us...

The post How to Use Social Media to Your Advantage appeared first on The Social Observer.

Author: Dylan Gannon
Posted: January 11, 2018, 4:00 pm

What does a buyer persona mean for a small business owner? You probably have never heard much about buyer personas and are probably asking “What is Buyer Persona?”  Sam Kusinitz from HubSpot explains in his blog post The Definition of a Buyer Persona [in Under 100 Words] that buyer personas are a great...

The post Small Business Buyer Persona and How to Create Them appeared first on The Social Observer.

Author: Jade Haron
Posted: January 8, 2018, 4:00 pm